Instagram story viewer> @itsmilklabel> Posts

itsmilklabel

@itsmilklabel

27.1K

followers

1983

following

Make Milk? Wear Milk Label 🥛✨
Patented leakproof Milk Bras ™
Underwear to empower

POSTS STORIES REELS TAGGED

Download All

The wait is over. Meet our latest Leakproof Milk Crop. Fit for bodies in flux. Now available. 🥛 by @itsmilklabel

147

19

10 months ago

Our newest member to the Milk Bra family - the leakproof Milk Crop.

The comfort you’ve been dreaming of. This crop-style bra brings all the softness, support and natural performance of our leakproof maternity bra range in a fresh, straight-across cut.

Crafted from breathable merino jersey, bamboo and cotton with gentle elastic and adjustable straps, it’s made to move with you - from slow mornings to side-lying feeds and everything in between. Designed for comfort, confidence, and those moments you want to be seen.

Make Milk? Wear Milk Label. by @itsmilklabel

96

7

10 months ago

This is how our bestselling leakproof Milk Bras work.

By using antimicrobial Merino wool to quickly wick milk away into an absorbent inner pad with leakproof layers, it’s fast drying and free from any toxic chemicals - helping you feel dry and leak-free all day and night.

Make Milk? Wear Milk Label.

#itsmilklabel #leakproofbra #breastfeeding #nursingbra #postpartum #maternity by @itsmilklabel

229

22

2 years ago

For the woman you’re becoming #itsmilklabel by @itsmilklabel

19

0

3 days ago

Feeds on the couch, school runs, slow mornings and everything in between. Thank you for letting us be part of it 🥛 @chloeskyesutton by @itsmilklabel

38

5

4 days ago

One of our favourite photos from the archives is of our co-founder in her final days of pregnancy, wearing the Leakproof Milk Bralette. We know buying a nursing bra before baby arrives can feel like guessing, which is why every piece we make has been lived in by one of us, from those last heavy days to the first feeds and the long nights that follow.

It’s one of the things we’re most grateful for in making Milk Label. We know how each piece feels because we’ve worn it through the same moments you’re about to 🥛🤎 by @itsmilklabel

124

7

5 days ago

On the ocean with @floudelou 🌊🥛 by @itsmilklabel

26

1

7 days ago

Mums in Pointelle 🥛🤎 #milklovesmums by @itsmilklabel

66

3

12 days ago

A big batch of freezer friendly lasagne and a side of cookies. According to Bec, that’s what you drop on a new mum’s doorstep.

For our latest Milk Journal, we spent time with recipe maker and mum Rebecca Armour talking food, feeding and finding her feet in motherhood. Bec shares the reality of a breastfeeding journey that didn’t go to plan, the support that helped her through it and how cooking has taken on a whole new meaning since becoming Hughie’s mum.

Plus, she shares the recipe for the grab-and-go cookies that got her through those ravenous early postpartum days.
Meet Bec and find the recipe in the Milk Journal now. Link in BIO 🥛🍪 by @itsmilklabel

23

1

14 days ago

The cookies that got Bec through those ravenous early days of motherhood 🍪🥛

Quick to make, easy to grab and just as acceptable for breakfast as they are for an afternoon snack (we don’t make the rules).

Bec shares the recipe, along with a few of her favourite swaps and tips, in her Milk Journal.

Recipe now live on the Journal at itsmilklabel.com 🤎 by @itsmilklabel

445

22

15 days ago

Not every breastfeeding journey looks the way we imagined it would. And those stories deserve to be told, too.

For our latest Milk Journal, we sat down with Rebecca Armour, recipe maker behind @rawbeccabites_, to talk about becoming a mum to Hughie, an unexpected feeding journey and the complicated feelings that can come with choosing a different path.

From pumping, mastitis and feeding struggles to guilt, support and eventually finding peace in letting breastfeeding go, Bec shares her experience with so much openness.

Because there is no one way to feed a baby, and no single version of motherhood worth celebrating.

Read Bec’s Milk Journal now. 🤍

Images: @kelking by @itsmilklabel

48

4

15 days ago

Dreamy moments with @mroussety in our Leakproof Pointelle Cami. Perfect for layering or lounging shop the collection via the link in our BIO 🥛🤎 by @itsmilklabel

76

6

21 days ago