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Ryan To

@itsryanto

80

posts

120K

followers

1990

following

𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮
✹ Playbooks behind social-first brands
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why I stopped making content it was hard to make this post but it’s been one helluva journeyI moved from LA to SF, finished an incubator, and been working on tons of cool projects behind the scenes with e-commerce and consumer saas companies if you continue to ride with me I’ll still be making content in marketing, advertising, and AI that I find excitingI’m excited for what comes next! by @itsryanto

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2 months ago

I chased my dreams for 365 days…Well *realistically* it’s been over 6 years of trying, but only in the past year have I been able to actually take a step back and noticeThis post is very different than what I usually post but it’s because I’m f*cking tiredI’m sick and tired of people on social media painting a perfect picture of their lives.Everything you see here is a false representation of what it’s really like to be a creator or run a business…To be real for a second, the end of 2024 was one of the toughest times for me but pressures to be “professional” or stay in a “niche” has held me back from being real on this platform I’ve been put to the test in 2024 and I’m grateful to say that I made it to the other side with new learnings and opportunities my younger self would be proud of…We’re always sprinting at 1000 miles per hour so if there’s one thing I’d want to leave even one person reading this with, it’s to *truly* take a moment to reflect on how far you’ve come (NOT fixate on where you want to be) If you made it this far thank you for listening Much love ❤️ by @itsryanto

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a year ago

why Claude didn’t ‘kill’ marketing here’s how AI slop broke consumer marketing strategies don’t believe the hype / engagement bait you see on social media here’s my predictions by @itsryanto

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a month ago

Influencer marketing is dead…is the prediction I made 1 year ago $70B consulting agency, Accenture, just acquired one of the biggest influencer agencies, Whalar Group.Here’s where the future is headed: This is playbook I’m seeing behind scrappy e-commerce and consumer software operators I talk with use to get stupid cheap customer acquisition cost*This will be more sustainable for brands and mint more millionaires than being an ‘influencer’ ever will by @itsryanto

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a month ago

This founder Grant mastered Micro Influencer Marketing Here’s how Gamma grew 70M users, there’s three things and start with….#creator #contentmarketingtips #contentmarketing #ad #advertising #growthmarketing#creatormarketing by @itsryanto

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6 months ago

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7 months ago

This creator Vanessa mastered Retention Marketing She grew 318,000 followers as a one-person team…This is 7 years of content strategy in 1 minute #creator #contentmarketingtips #contentmarketing #growthmarketing#creatormarketing #ad #shopifypartner by @itsryanto

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7 months ago

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8 months ago

Branded social media is dead…is what most out-of-date marketers would tell youBut brands like Ramp, Bilt, and Cava are blowing up on socialsSo what’s the ‘Creatorification’ of Marketing?Quickly adopting creator methodologies, strategies, and trends quickly Creators will always create trends, brands follow#creatormarketing #creator #contentmarketingtips #marketing#contentmarketing #growthmarketing by @itsryanto

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9 months ago

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9 months ago

These Gen Z founders just hit 4.1M views in 11 videos This is how Camp Studios is using Founder Med Marketing to disrupt a boomer industry It’s a 3-Step Blueprint…#creatormarketing #creator #contentmarketingtips #marketing#contentmarketing #growthmarketing by @itsryanto

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10 months ago

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10 months ago