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WhyWeRun

@itswhywerun

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Challenges that change lives.
Purpose beyond yourself. Together as one.
🏃 Wales 250km | 🏔️ Pyrénées | More to come.
↓ Explore WhyWeRun

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If you’re new around here, we’re glad you found us!

You might have seen the running, the big challenges, the beautiful places, or a few emotional finish lines.

But there’s a lot more to WhyWeRun than that.

We create experiences that bring people together, challenge what they believe is possible, and give them a purpose beyond themselves.

And we’d love you to be part of it.

Some of the best friendships start with complete strangers.

People from different backgrounds, with different stories, coming together for a shared experience.

People who understand you, believe in you, and celebrate the little wins just as much as the big ones.

You might arrive knowing nobody. But you won’t necessarily leave that way.

Sometimes the biggest challenge is believing you can do it in the first place.

It’s about stepping outside your comfort zone, challenging what you thought was possible, and surprising yourself along the way.

Not because you’re the fastest or the strongest.

But because you showed up, gave it everything you had, and discovered a little more about yourself.

That confidence can stay with you long after the challenge is over.

There’s something pretty powerful about taking on a challenge for yourself, knowing it could also make a difference to someone else.

For us, purpose takes different forms.

It might be raising money to support someone’s mental health, finding a reason to believe in yourself again, or being there for someone when they need it most.

Your journey matters. And sometimes its impact reaches further than you realise.

Not every moment is easy. And we wouldn’t pretend otherwise.

There are tough days, doubts, tired legs, and moments when you wonder how you’ll keep going.

But you’re surrounded by people who understand what you’re going through.

People who encourage you, look out for you, and remind you why you started.

Different abilities. Different journeys. One shared experience.

Together as One.

Whether you’re ready to take on your next big challenge, looking for a little inspiration, or simply enjoy following the stories of people doing extraordinary things, you’re welcome here.

You don’t need to be an ultrarunner. You don’t ne by @itswhywerun

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12 hours ago

WhyWeRun Pyrénées is coming.
 3 mountain days. 48.4km. +3,500m. 18 places.

A different kind of WhyWeRun experience, but with the same values at the heart of it. Shared challenge, real connection, and moving through the hard bits together.

We’ve also taken care of nearly everything for you.
Arrive in Barcelona, meet the group, and we’ll take it from there. Transfers into the mountains, accommodation, breakfasts and dinners, local mountain guides and WhyWeRun hosts are all part of the experience, and we’ll get you back to Barcelona again at the end.

So all you really need to focus on is the adventure.

Bookings open Friday and all the info you need will be on the website.

You’ll secure your place with a £300 deposit, then the balance via the monthly payment plans available. The earlier you book, the lower those monthly payments will be. 💪

There are only 18 places for this first Pyrénées experience , and once they’re gone, they’re gone.

We think this is going to be an incredible adventure.

If you know someone who needs to see this, share it with them. 
Or tag the person you’d want beside you in the mountains.

Come fastpack the Pyrénées with WhyWeRun. taken in Pyrénées by @itswhywerun

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9 days ago

WhyWeRun 2026 - with entries open now, and not long left to secure your place, we thought it apt to reflect a little on who and what we are for you guys to better understand…

This is so much more than an ultra. It’s brutal, it really is. But time and time again, it’s the people that make the experience what it is.

It’s impossible to try and describe this feeling, the only way to find out is to dive right in.

If you’re interested in joining us this year, head to the website to fill out the entry form 🙏

We’ve an exciting year and some super cool collabs to announce so don’t think too long 😉

Have a great rest of the week!

#whywerun #ultramarathon #lifechanging #trailrunning by @itswhywerun

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9 months ago

What if your next challenge took you across the Pyrénées together?

WhyWeRun Pyrénées is a different kind of organised trip.

We are not here to race you, rank you or see who gets to the refuge first. WhyWeRun is about shared challenge, connection and supporting the people around you when it gets hard.

This trip brings that same ethos into the mountains.

Three mountain days. 48.4km. +3,500m. Remote refuges. A border crossing on foot. Big climbs, tired legs, shared meals and plenty of time properly off grid.

We have also put everything we can into the package to make the experience as easy as possible. Group transfers, accommodation, breakfasts and dinners, local mountain guides are all included.

You get yourself to Barcelona. We take care of the rest.

18 places only.

Secure yours with a £300 deposit, with monthly payment plans available. The earlier you book, the lower those monthly payments will be.

Bookings are open now.

Come fastpack the Pyrénées with us.

🔗 Full details and booking via the link in bio

Tag the person you would want beside you in the mountains, or send this to someone who needs to see it. Let’s go! taken in Pyrénées by @itswhywerun

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5 days ago

Introducing WhyWeRun Pyrénées. 🏔️

Three days of running through three incredible valleys, crossing from Spain into France, with nights spent in mountain refuges along the way.

48.4km. +3,500m. One shared journey through the high Pyrénées.

This is not a race. It’s a new WhyWeRun experience built around challenge, connection and doing something unforgettable together.

📍 The Three Valleys
📅 25-29 June 2027
👥 Limited to just 18 places

Bookings open next week.

If this one has your name on it, keep an eye on this page. 👀 by @itswhywerun

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12 days ago

253km of discomfort. And somehow, an almost ridiculous amount of joy. ❤️

How can such a brutal physical event facilitate so much joy and love at the same time as such immense physical and psychological discomfort?!

Well, we have an idea.. the long version of that answer would require a rather long caption so we’ll condense it for you.

Purpose beyond yourself
Power in human connection
Pursuits past physical and mental limits..

(now for the most important part)

TOGETHER AS ONE ❤️

253km ✅
7000m+ elevation ✅
£32k+ raised for @bigmoose.charity ✅
Life changing experience ✅
Strangers become like family ✅

The class of ‘26 everyone, thank you 🙏

And if you’ve watched this wondering what it might feel like to be part of it…

Entries for WhyWeRun 2027 are now open.

Maybe next year, this could be you 🤝

🎥 @raybrand.media by @itswhywerun

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17 days ago

To the runners…. 🏅

Thank you. Thank you for giving absolutely all of yourselves to this experience. Thank you for being brave, for stepping into the unknown. For showing us how to be strong AND vulnerable. How to overcome what looked like insurmountable challenges. For laughing and lighting up the room despite the pain you were feeling physically. Thank you for showing us what it means to be truly human ❤️

250km may have been what ‘success’ was to start with.. but now that you’ve done that. It’s clear to see that success here involved a hell of a lot more…

You’re all amazing. Congratulations and thank you for choosing WhyWeRun 🧡

📸 @danbentleyphoto

@jack.latham_ - beyond inspired by you Jack. And we will never forget that rebirth and last day with you! How you went and did what you did after 230km in the legs is beyond our understanding 😂

@runfitandfabulous gosh, what more can we say that we haven’t already told you already. You are incredible Karen. You have no idea the inspiration you are really… I hope you recognise this and keep showing yourself the love and admiration you absolutely deserve ❤️

@_thehybridmum_ Meg you rockstar. It has been a privilege for us to see you grow and thrive around people this week. The 250km was really a tool for you to lean in to a bigger challenge and blimey did you succeed! We love you, congratulations!!

@bkale11 what a journey man… from the hideous travel from Montana 🇺🇸 the back spasm, the body not responding the lack of sleep due to jet leg.. how you carried on we have no idea, but yet.. you did. Not only that, you got stronger and stronger to the point where you really started to have some fun with it!!! Thank you for showing us how to be strong and brave.. we hope this isn’t the last time (if you fancy hosting a WhyWeRuj 250 in Montana just let us know 😉)

@the_mental_wellbeing_coach well it’s pretty difficult to put into words how amazing a man, and father you are Rob. Over £160k raised for mental health over the last 5 years, so many challenges. To see you cross that finish line with Kelly and the kids waiting for you is a memory we won’t forget for a long time. Chris would be incredibly proud man.

ga by @itswhywerun

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23 days ago

A message for the runners of WhyWeRun Wales 2026 from the founders of @bigmoose.charity - Jeff and Chloe

🧡 2026 fundraising so far - £31,198

That money will fund over 310 hours of potentially life saving therapy for those who need it.

If you find yourself reading this and you yourself need help, or you know of someone else that may benefit from this service, all you need to do to access is send an email to hope@bigmoose.co

You will be replied to within 24 hours, and seen by a therapist in a matter of days - not months.

Help is something we all deserve, asking for it is never easy, but from our experience, it’s one of the most life changing actions we’ve ever taken.

Anyway, thank you everyone. We appreciate all of you so much! 🙏

Thank you 🧡

🎥 @raybrand.media by @itswhywerun

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a month ago

And just like that, the final day is done 🫡

The air in the room this morning was filled with nervous energy. Sleep hadn’t come easily to many of our runners and there was still another 35km to complete before the handcrafted WhyWeRun medal could be handed out to our class of 2026.

Unbeknown to our runners, @bigmoose.charity had a final surprise for them. Each runner was given a letter from someone who had been supported by the charity.

It was an incredibly emotional moment in the room, with plenty of tears and a powerful reminder of exactly why they were running 250km this week.

After a famous final day talk by Cookie (aka @runningtofeel) the runners and crew headed out for a walk together to start the day.

Together as one.

Every year, this is a special moment of the week to remember. There’s even a puddle that’s been nicknamed Paddy because it’s been part of the walk for as long as we can remember - rain or shine.

Then it was time to run.

Two loops of the Blue Lagoon. 30km. One final push.

Whilst some of our runners found their own rhythm and a surge of energy to finish the week with an emotional embrace from family at the finish line, others ran together and crossed the finish line holding hands.

If we’ve learned anything from this week, it’s that there’s no single way to complete WhyWeRun. However they found the strength to cross the finish line, we’ve once again been reminded that what makes this week so special isn’t just what these runners achieve physically, but how they support each other along the way.

What a way to finish the week 🚀

A huge well done and thank you to all our runners and crew of WhyWeRun Wales 2026

🧡

🎥 @raybrand.media by @itswhywerun

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a month ago

Day 5 ✅

🏃🏼‍♀️ 250km
🧡 £30,952

Five days ago, our runners stood underneath the WhyWeRun arch with 250km ahead of them.

Today, they crossed the finish line to family, new friends, cow bells ringing across the valley and cold cans of @luckysaintbeer

The early mornings. The tired legs. The hills. The route change along the tarmac in the driving wind and rain. The moments where it felt impossible. The moments where it felt completely worth it.

They arrived as a group of individual runners with their own reasons for signing up to the challenge.

Now, they leave with new friendships that are formed for life, belief in themselves, and memories that will last a lifetime.

📸 @danbentleyphoto @kajmil_adventures by @itswhywerun

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a month ago

Sometimes the difference between finishing or not, is our therapists 🙏

Their ability to put people back together not only physically, but psychologically too, transforms an experience.

Sometimes it’s a massage. Sometimes is intricate @sporttape art. Sometimes it’s a conversation.

Everything they do will help keep them safe and do their best to get them over that finish line.

They are invaluable and we are so lucky to have them @sophdoesphysio @jennydoe.adventure_osteo @simplywilde

Thank you team 🙏

@danbentleyphoto @raybrand.media by @itswhywerun

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a month ago

It’s impossible to describe this environment without living it yourself.

Waking up with restless legs, new blisters that appeared overnight, and thinking about the time on your feet ahead of you… it’s something that bonds our runners together year after year.

The shared looks of understanding when filling up flasks with @highlandfuelnutrition at basecamp. The moment of silence when you finally take off your shoes at the end of the day. The knowing nod when someone asks ‘how are you feeling’ and you already know the answer.

Day 4 is where the miles really start to show.

But so do the connections.

The friendships that form throughout the week never fail to amaze us. People who arrived as strangers are now checking in on each other, sharing stories, running together and keeping each other moving.

There’s something pretty special about experiencing something this challenging alongside people who just get it.

One more push. Let’s go, class of 2026 🙌

🎥 @raybrand.media by @itswhywerun

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a month ago