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Jackie Tran

@jackietrananh

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Founder & Creator behind @mazelab.coffee | @solodripper

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This year was an unusual one for Finca Sophia @fincasophia . The farm entered the low point of its recurring production cycle, while its extreme altitude makes every harvest highly dependent on the season.

The entire 2026 harvest amounted to just 151 kg, divided into 44 nano lots. Nearly 80 percent of them weighed less than 5 kg. With so little coffee available, dividing it fairly through the usual allocations was almost impossible. Sophia therefore decided not to enter Best of Panama and instead released the entire harvest through a single private auction.

I was supposed to be on vacation when the auction began. I started bidding shortly after I woke up and stayed with it until late that night. It was a long and intense day.

I feel very fortunate that Mazelab Origin @mazelab.origin was able to secure three lots from such a small harvest. I was also trusted by three other brands to bid on their behalf and secured one additional lot for them.

More than anything, I am grateful for the opportunity to work with these coffees. Our responsibility now is to roast each lot with care and represent the work behind it as faithfully as we can. by @jackietrananh

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2 days ago

I’ve been hiding this for a long time.

When I first considered creating an immersion version of SOLO, I asked myself one question: should it become a completely separate dripper?

The answer was no.

If the original SOLO was truly well designed, immersion shouldn’t require starting again. It should have been part of the plan from the beginning.

And secretly, it was.

For a long time, I told everyone that the ribs around SOLO were there to keep the dripper balanced. That was true, but it wasn’t the whole story. They were also designed to lock into the silicone immersion base I had always hoped to create.

But as a competitor, I knew the original SOLO was too small for how I wanted to brew in the compulsory round. So I created a new SOLO, taller, larger and made from Tritan.

That is how SOLO SPIN was born. Not as a separate version, but as the next step in a system that had been waiting to reveal itself.

And before asking anyone else to trust it, I used SOLO SPIN on the world stage myself.

I wanted to be the first to prove that it works. by @jackietrananh

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5 days ago

FREE YOURSELF

A lesson I’ve learned is simple. Stop making decisions just because you see others doing the same thing. Competitors are there to inspire us, but they should spark curiosity, not become an instruction manual.

Competition recipes are hyper specific. They are dialed in for a particular coffee, roast batch, water, grinder and environment. What works perfectly in that moment is not a universal truth.

Even with every metric, you cannot recreate those conditions. Sometimes, they cannot produce the same cup twice. The bean changes. The environment changes. So do we.

Using the same tools does not automatically make you a better brewer. Each was selected to serve that coffee based on the competitor’s preferences and understanding.

Your choices do not have to be theirs. You already own the most important brewing tool in the world. It is your brain. Use it before buying another dripper, including mine. Ask why, taste the result and notice what changes. Then decide for yourself.

Of course, as someone who designs and sells a dripper, I’m happy when people buy it. I still need to prove to my wife that spending our life insurance money developing it wasn’t crazy.

But I didn’t create this to build a business empire. Business itself does not bring me joy. I create because I love brewing, thinking and bringing things into the world that I believe should exist. I’ve always believed that doing what I love could also help me protect the people I love.

What makes me happy is not a spike in sales. It is seeing someone become a real user who keeps using my dripper because they understand it, enjoy it and know what it helps them achieve. That is when the risk and sleepless nights feel worthwhile. Not because the product is trending, but because it is useful in your hands.

Do not buy a tool because it is popular or follow a recipe without understanding each pour. Stay curious, experiment and adjust. Learn from others, but never hand over your judgment.

Once you stop searching for the "correct" way and begin finding your own, brewing becomes a different experience. You are no longer recreating someone else’s result.

You are creating your own. by @jackietrananh

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8 days ago

WELCOME BACK TO THE BAR: JACKIE TRAN 🔥☕️

Hai năm trước với phiên bản Prototype in 3D của chiếc phễu Solo, anh Jackie đã đến với quầy Bar của Hoff để chia sẻ về niềm đam mê cũng như khát vọng của mình với sản phẩm tâm huyết này. Sau khoảng thời gian đó, Solo đã chính thức ra mắt và đồng hành cùng anh ấy gặt hái được thêm nhiều thành công.
Lần này với một danh hiệu mới, đó là hạng 4 Giải World Brewers Cup 2026, Jackie sẽ quay trở lại đứng sau chiếc quầy bar dài của chúng tôi, cùng với sản phẩm mới, một công thức pha mới và nhiều ý tưởng, khát khao mới muốn chia sẻ với mọi người.
Xin hẹn những người bạn, những khách hàng và khán giả quen thuộc cùng nhau tụ tập tại quầy bar của @hoffspecialtycoffee vào sáng thứ 7 tuần này. Jackie sẽ pha thật nhiều cà phê ngon cùng với đứa con tinh thần mới của anh ấy: SOLO SPIN DRIPPER.
Đồng thời sẽ là một danh sách cà phê ngon như:
- Panama Geisha Finca Sophia Auction Lot
- Panama Geisha Finca Los Cenizos Washed
- Kenya Peaberry Kamavindi SL28/34
- Ethiopia Deri / Ayla / Gara
Và cùng nhiều điều thú vị khác 👀

Sự kiện First Come-First Serve không cần đăng ký trước!!

Xin hẹn tất cả mọi người tại điểm hẹn quen thuộc:
170A Võ Thị Sáu, Quận 3, TPHCM vào sáng Thứ Bảy/ Ngày 18.7 vào lúc 9:30 sáng. Sự kiện sẽ diễn ra gần 3 tiếng.
Mong sẽ được gặp các bạn nhé! 🥰🥰☕️
#specialtycoffee #solodripper #jackietrananh #mazelabcoffee #beanhoproastery taken in Hoff Specialty Coffee by @jackietrananh

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10 days ago

SOLO SPIN came from the exact same place all my brewing ideas do. Curiosity, hands-on experience, and a relentless desire to understand extraction just a little bit better.

It brings together everything that matters to me in a single brew.

Variable Flow
A gentle rotation lets you perfectly pace your extraction.

Hybrid Brewing
Seamlessly shift between immersion and percolation in a single recipe.

Designed to Feel Right
The larger SOLO Tritan and stable SPIN base are built to feel steady, tactile, and natural in your hands.

Backward Compatible
One SPIN base, two generations. It works flawlessly with both the original SOLO PP and the new, larger SOLO Tritan.

Zero Bypass (The Happy Accident)
A feature discovered along the way. By placing a flat paper filter between the dripper and the SPIN base, you get a slower, and true zero bypass extraction.

I built this by pushing through the same frustrations, endless experiments, and small discoveries that every passionate brewer goes through.

Pre-orders are officially live.
Hit the link in our bio to secure yours. by @jackietrananh

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15 days ago

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25 days ago

"Not this time…"

That was the loop playing in my head during that long, quiet pause on stage.

In that moment, I already knew the outcome. I hadn’t lost to anyone else. I had lost to myself, again.

I let the noise get to me. I overlooked the small details I should have respected, and instead of trusting the foundation I had built, I tried to change the ending at the very last moment.

But that is the beautiful and brutal lesson of this chapter.

Sometimes just cry, give the emotions, then laugh and accept it. Learn.

Now looking back, the trophy was never the real prize. The true win was having the right people around me the whole time, and getting to share that moment with my brother @mintedframe .

That was the real destination. The game itself was just a side quest.

Thank you for being part of my path.
@mttrananh @6uuonp @g.hoanganh20
@minjeseong @byun.jessica @kaka.doodles @hifluxcoffee.chris @fey.kinaluga

Coffee : Natural Ethiopian Landrace, lot Miiqa
Origin : Panama
Producer : @mt.totumas.coffee @kaka.doodles

Finally, thank you to all the judges and the organizing team for making this championship possible. Your hard work behind the scenes. ❤️ by @jackietrananh

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a month ago

February 8, 2025.

That was the day I started working on SOLO Spin, the immersion version of @solodripper .

At the time I honestly was not sure if the idea would work. I kept asking myself many questions. Could an immersion version still carry the true identity of SOLO? Could it offer more control without making the brewing process more complicated? Could the mechanism stay simple, stable and purposeful?

What followed was nearly a year and a half of failing and refining.

And along the way, this journey also led to another idea. Holo, that's a new sensory cup I designed to complete the experience.

The shape of Holo was inspired by a nostalgic part of my childhood. The iconic hồ lô gourd from Journey to the West series. I wanted the cup to carry not only function, but also small piece of where I come from.

Over the past few days in Brussels, I finally had the chance to showcase both SOLO Spin and the Holo cup on the World Brewers Cup stage for the first time, through a full 10min and 12sec routine.

That moment meant a lot to me. Finally being shared with the world.

I'm incredibly grateful to everyone who helped, supported and cheered for me along the way.

SOLO Spin is much more than a new brewer to me.

It represents a long journey of learning, doubt, pressure, patience and ultimately, trusting the process. taken in Brussels, Belgium by @jackietrananh

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a month ago

A few frames from the sourcing trips a couple of months back. Some of the exact lots from these places released this morning. by @jackietrananh

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a month ago

Hello, I'm Jackie. by @jackietrananh

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2 months ago

moments from bangkok by @jackietrananh

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2 months ago

The first Solo Battle is done.

For me, this was actually never just about making another coffee competition. I wanted to have something fast and fun. Aeeing it actually happen was just amazing.

Thank you @kriz.kristian , @jlbrewing and Martin for all your help with the organization for this new format of the game.

Thank you to every player who joined, every judge who gave their time and experience and every sponsor who believed in this from the beginning, everyone who came to support.

@mars_flavourplanet @fey.kinaluga @alica.banszka @qvasna @dominik.o.novak @barajosefina

Sponsors
⚙️ 1Zpresso - @1zpresso
🪵 Hiflux - @hiflux_coffee
💦 Aquacode - @aquacode_brew
💧 Imeso - @imeso.cz
🌱 Mazelab.origin - @mazelab.origin
🫘 Falcon Coffee - @falconspecialty

🎥 @vojtechbadin ❤️ taken in Prague, Czech Republic by @jackietrananh

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3 months ago