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Building the life I imagined as a kid.
Fitness, business and lifestyle
London I Dubai I Cape Town
mail: [email protected]
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Just 12 months ago I started my triathlon journey. 

I had no swim, bike or run experience so standing at the start of a 3.8km ocean swim in South Africa felt surreal. Swimming doesn't come naturally to me and yesterday I was stood beneath 'Shark Rock Pier' questioning my life choices. It was a little choppy but overall manageable and I came out of the water having done my furthest ever swim in 1:15. 

The 180km bike was a different kind of battle. After a tough couple of weeks being sick coming into this race, my legs decided they didn't want to cooperate and I'm not going to lie, it was a long day out there. My first time riding 180km, my first time using a disc wheel with crosswinds, my first time on the eastern cape roads (they're a touch bumpy lol). I road a 5:43 which was okay but I'm sure I can go faster next time out.

Next the marathon. 42km to finish it all off, and somehow I managed the race well enough to go all out. After 7+ hours of racing, I was able to produce a solid 3:28 that I’m incredibly proud of.

Today I’m sore, tired, and still processing it all but above everything, I’m proud. What once felt impossible is now done.

Thank you to @ironmaneurope , @nirvana_europe , my bro @jamie__riddle and my team for believing in me. 

I'm an IRONMAN. 

#triathlon #ironmantri by @jakeebird
103
5 months ago
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1st Place. 140+km. Sub 4 Pace. 

Growth happens when you do HARD things. 

Surround yourself with absolute animals and you'll find out what you're capable of. 

Shout out to @getanomalie for putting on the event. 

Next up IRONMAN South Africa. 

#ultramarathon #running #marathon by @jakeebird
62
7 months ago
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PROJECT LONDON 2 PARIS I COMPLETE.

"You don't NEED to be the best, just the one that REFUSES to quit" 

The purpose of this project was to push both physical and mental limits for those that no longer can. 

Towards the end of Day 2 at 160km I suffered what's looking like a stress fracture to my shin from persistent impact, I pressed on but each kilometre was taking me close to 20 minutes. 

I went again on Day 3 as although physically my body was done, mentally I was still in the game. I took the support bicycle and pushed through a painful 108km cycle to take me in to Paris. 

I then dragged myself through the last couple of kilometres on foot which I'm sure will go down as one of the most painful experiences of my life. 

It's been a really tough week emotionally as I lost one of my grandparents just a few days ago, so I'm proud I was able to push to the finish in her memory. 

Thank you to my support team, family and brand partners for allowing me to step out of my comfort zone and explore my limits. 

276.36km - 58 Hours 52 Minutes
169km Run (4 Marathons) 
107.36km Bike
2086m Elevation

I'll stick to triathlon.

JB x by @jakeebird
42
a year ago
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Every knock down makes you stronger. 

#motivation #triathlon #ironmantri by @jakeebird
1
2 months ago
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Solo mission - week 39/52

Ran 100km this week with no race booked or training plan - it's true that sometimes you need a reset to remind yourself why you fell in love with it in the first place. 

Solo mission to see the football and @justmike - hearing the soundtrack to the last 13yr of my life in real life was surreal. 

Launched a lot of ads, a lot of new product and drank a lot of flat whites. 

A lot more time on my own than usual lately. It’s been a good lesson in getting out there and making the most of wherever you are.

Last week in Amsterdam before heading over to Cape Town - let's get it. 

#menswear #triathlon #ironmantri #entrepreneur by @jakeebird
7
6 days ago
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Work hard, see the world, enjoy the ride ⚡️

Finished up an unreal week of racing in the South of France and then straight over to Amsterdam for a few weeks.

Feeling very grateful for the people around me, the places I get to see and everything I get to work on. 

Almost Q4. Plenty to get after. LFG.

#triathlon #motivation #ironmantri by @jakeebird
12
13 days ago
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Last year I put my foot down and decided to change my life. 

Five IRONMAN (4x 70.3 and a full distance) races and an ultra marathon later, it's safe to say I never looked back. 

I wouldn't even recognise my old self in the mirror. 

It's crazy how these things can happen from one simply decision. 

#triathlon #ironmantri #ironmantraining #motivational by @jakeebird
2
5 months ago
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We had different ideas of Europe summer... 

#triathlon #ironmantri #ironmantraining by @jakeebird
10
21 days ago
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IRONMAN 70.3 World Champs ✅ 

Unbelievably tough day out on course at IRONMAN 70.3 World Championships in Nice 🇫🇷 

Swim was ok for no wetsuit (36:13), Bike was ok for the extended 93km with 1200m elevation (3:01) but the run was absolutely brutal in the heat and on tired legs (1:37). 

I raced Baku 70.3 last weekend and was told multiple times it was a bad idea but as they say, f*ck around and find out - which i sure did. 

In the tough times you learn a lot about yourself and I've unlocked a whole new perspective on life since starting triathlon 18 months ago. 

Thank you to the IRONMAN team as always and everybody that said whatsup the past week. What a great weekend, I'm incredibly grateful for being able to race with the best in the world. 

Time off is long overdue - triathlon, I'll see you next yr. 

It's an individual sport but I couldn't do it without my no.1 supporter @riohooper and family x

#ironmantri #ironman703 #triathlon by @jakeebird
49
20 days ago
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It's almost time to race!!!

Locked and loaded at IRONMAN 70.3 World Champs in Nice 🇫🇷 

So it's been a loooong first season of triathlon, a full distance IRONMAN, multiple 70.3 races (with World Champs qualification at Mossel bay) and a 3rd place finish just 7 days ago in Baku. 

Definitely not the fittest or freshest I've ever been, but I'm curious to see what tomorrow holds. 

For those wondering, here's the plan:

Find a comfortable pace in the non-wetsuit swim, FULL GAS the 1200m climb, attempt to recover on the descent (on my road bike fyi) and try not to blow on the run. 

Best case a quality result, worst case a good story. 

Let's get it baby, see you on the flip side ⚡️

#triathlon #ironman703 #ironmantri by @jakeebird
18
21 days ago
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Registration complete for IRONMAN 70.3 World Champs this weekend ⚡️ 

The legs have kinda recovered and it's almost go time (again). 

Swipe for the sexy backpack. 

#ironmantri #triathlon #ironman703 by @jakeebird
28
23 days ago
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At the IRONMAN 70.3 world champs expo like... 

#triathlon #ironmantri #ironmantraining by @jakeebird
15
25 days ago
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