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CEO / Co-Founder - @mouscase
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Life with 3 kids; Rocco 2 months in and barely gets a look in, Ziggy the 🍏 of my eye and @jamesgriffith_mous the neediest of them all by @jamesgriffith_mous
10
5 months ago
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Found this while doing my 2025 upload.
2025 was a pretty uncertain year — especially with the sudden, sky-high US tariffs under Trump. After a few months of back and forth, one thing became clear: no one (Trump included) really knew how to handle the situation. This clip was filmed in the very first week, when everyone was still projecting confidence and control…
And honestly, it’s still uncertain going into 2026.
For those of you who are Mous shareholders — don’t worry. We delivered record performance in 2025, doubling EBITDA profit 🤓 by @jamesgriffith_mous
11
9 months ago
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Some of 2025. Ziggy learning many lessons, doing a moonie on necker island, play best if 3 with Richard Branson (who won?), new @mouscase products put to the test, spent as much family time on the beach as physically possible and celebrating @grahamhowes by @jamesgriffith_mous
8
9 months ago
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Mous Luggage vs Competitors - Same Tests. Different Results.

One of the most anticipated BTS is now LIVE on our YouTube channel (link in bio).

Give it a watch, leave a comment and share with a friend👀

What do you think about the style of this BTS? by @jamesgriffith_mous
10
10 months ago
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“Us dyslexics, we’re not very good at reading, but we are good at chess!” 

Such a fun time with James, the co-founder of Mous. I first heard about Mous when James pitched to the Doorbell of Dreams in London. I loved his ideas and his energy, so I decided to surprise him with an in-person reaction to his pitch! I was thrilled to learn he had also received backing from Virgin StartUp back in 2014. James went on to build a company that is obsessed with innovation and solving problems. Two core ingredients of entrepreneurship, and two core skills of dyslexic thinkers! by @jamesgriffith_mous
103
a year ago
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Big risks, bigger rewards — Another day with the @mouscase crew.

#capetownphotography #basejump #mouscase by @jamesgriffith_mous
15
a year ago
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may you have been meeeEGAA by @jamesgriffith_mous
5
a year ago
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A partnership with @virginatlantic ?
 
A few days ago, our CEO had the chance to sit down with one of the most iconic entrepreneurs of our time - Sir @richardbranson 
 
They talked all things @mouscase - the journey, the growth, the obsession with innovation - and Richard loved what we’re building. Especially our latest move into luggage.
 
We even floated a seriously exciting idea…
 
Supplying Mous luggage to all @virginatlantic crew and staff. Not just for durability and performance, but to reduce weight and help save fuel on every flight. Meeting booked for June.
 
We also chatted about how we could bring this partnership to life in true Mous style - think epic stunts with @virgin planes and powerful brand storytelling.
 
While nothing’s official yet, this is a clear sign of the kinds of conversations we’re now having and the calibre of partners we’re attracting.
 
We’ve come a long way from launching phone cases.
 
Keep your eyes peeled to see where this goes👀 by @jamesgriffith_mous
25
a year ago
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Richard Branson throwing iPhone 16 in a Mous case!
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#iphone16 #iphone16 #richardbranson by @jamesgriffith_mous
45
a year ago
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Announcing our last ever crowdfunding campaign, invest in Mous to get shares in the company. Loads of announcements in the campaign video. Pre-register for when it goes live. Link in bio by @jamesgriffith_mous
18
2 years ago
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SA round 2, back for @mouscase shoot and @dirtyhabitstv mudita. Officially the end of our CT season 🥲

If you make it to the end, spy the cautious Karen 👀 by @jamesgriffith_mous
8
2 years ago
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SA round 1, so good we had to go back 🤌🏼

First pic cracks me up every time… @jamesgriffith_mous just dangling in the background. Some key things learnt:
- Zig hates the aquarium, particularly clown fish
- James not a natural with the flare (listen for the scream)
- newly discovered extreme treadmill technique 
- always wear a towel turban in the hot tub
- many holes in the bum of your wetsuit is a great look 👌🏼 taken in Cape Town, South Africa by @jamesgriffith_mous
3
2 years ago
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