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James Vogle | Fitness Business Growth📈

@jamesvogle

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🏆Helping Fitness Coaches + Creators Build & Scale Businesses
♟️Strategy 🔋Systems 💰Sales
📈$30+ Million Generated For Clients In 2025
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The weekend that changed many lives👇🚀

The goal of the hybrid entrepreneur summit is complete

Facilitate an environment for the best of the best to network and create networks/partnerships that fuel the growth of everyone’s minds, bodies and businesses

Pretty ironic as it started through networking and Marbella is an environment that many of you know I visit regularly for monk mode to elevate

My amazing friend @thefitnesscupid who I am proud investor in his company @fitfck intro’d me around 12 weeks ago to the king @roblipsett

I then flew out to Marbella to scope out venues and confirm with Rob the vision & idea that we all had

Numerous meetings, trips and many google translated emails later we had it confirmed - there was nothing being left on the table for this > we wanted this event to be the best event anyone ever walks away from

Through combining our forces and networks we pulled off the weekend of a life time to inspire and help others push forward

The feeling internally of uniting 100+ people in one room with one goal = to be against the norm, the system and to build their businesses and lives on their own terms was a feeling I will never forget ❤️

Amazing to connect with so many people that will now become friends and partners for life

Thank you for everyone involved⭕️ @aaron_branch @jessemeester @lukebarnatt @cooperstirling @jamesblackwell @adampower96 @joshdexter_ @wiseelliot @alexmoisii_realestateuk

Grateful and here’s to next year 🇪🇸🚀

#marbella #businessmastermind #businessnetworking #puertobanus #hybridentrepreneur #marbellabusiness taken in Marbella, Puerto Banus by @jamesvogle

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33

3 years ago

Understanding data is king

When you learn the data and understand how to utilise it

Combine that with high traffic and you’ll have a complete recipe for success

Built out a full customer value journey from start to finish for @laura.fitwoman & @vital.fitmen

Estimated to launch on a huge list ready to buy once our full strategy has pulled off🏆

Nothing better than whiteboard sessions with clients 📈

#strategy #marketing #businessmarketing #creators #fitnesscreators #fitnessbusiness by @jamesvogle

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14

2 years ago

Shape Up Wellness 2024 Takeover Pending ⏳

@gabbydawnallen

Potential Is Endless

Time To Execute🤌

#business #marketing #creators #onlinefitness #businessgrowth #strategy by @jamesvogle

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16

3 years ago

I was on a call last week with a client who told me she felt like she was drowning

Website edits, ad tweaks, a talk to write, DMs to answer, all open at the same time, all half done

She was convinced she didn't have enough time. She did. It was just scattered across everything

I see this constantly with coaches sat between 5 and 10k a month

To do lists get glorified, but what actually happens is you write 30 things down, start five of them, finish none, and go to bed feeling like you've been busy all day and got nowhere

That's where the overwhelm comes from. Not a lack of hours, a lack of focus

So here's what I get coaches to do instead

Every morning, before you open your phone, ask one question

What actually needs to get done today?

Then pick the two or three things that move the business forward or generate revenue. A sales call, following up the leads that went quiet, the offer page, the ad that needs changing

That's the list. The rest either waits or gets handed to someone else

Then block the time to do it

7am to 10am, phone on do not disturb, no email, no Slack, no WhatsApp. Just the list

When it's in the diary, it gets done. When it's on a list, it gets moved to tomorrow, and tomorrow, and the day after

The coaches who break past 10k aren't working more hours than you

They've just got a shorter list and they protect the time to actually do it 🏆 by @jamesvogle

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10 days ago

I had a coach come to me convinced she needed to raise her prices

She was selling one package, high ticket, great margin on paper

Problem was the volume, three or four calls a month and every single one carrying the weight of the whole month, one no and the month's gone

So I told her to sell something cheaper

Here's what we actually did

We split the offer into two tiers

750 for 12 weeks, then it rolls into a monthly payment
1,200 for 6 months

Same coaching, same delivery, two ways in

Three things happened

More people said yes, because there was finally a door they could actually walk through

More cash landed up front, most of them pay the 12 weeks in one go

And the MRR started building, because the 12 weeks rolls into a monthly payment instead of just ending

That's the part that changes your business, you stop rebuilding revenue from zero every 30 days

And this is the bit most coaches miss, the block was never the price

The block was that there was one door and it was the expensive one

If you're going to anchor high, anchor properly, quote the full number then give a real reason to pay today, that's a discount doing a job

Dropping your price on the call because someone hesitated isn't a strategy, it's a flinch, and they can feel it

Go and look at your last 20 sales calls

Count how many said no to you, and how many said no to the only option you gave them 🏆 by @jamesvogle

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a month ago

I've had about four coaches this month send me an ad they'd spent a week on, asking why it isn't working

And every time the honest answer is the same, we don't know yet

Because they built one polished piece around one guess, ran it, and now there's nothing to compare it to. Was it the message, the hook, the offer, the edit? No idea

So here's the order we actually run it

Before anything gets filmed or designed, four plain statics go out. Text on a background, that's it. Same audience, same budget, same week, one per angle

The four angles are always the same starting point

The pain they're in today
The result they actually want
What they've already tried that didn't work
The objection they won't say out loud

You're not trying to win with these, you're buying information. Ugly is completely fine, in fact ugly often outperforms because it doesn't look like an ad

Leave it 4 to 5 days, then ignore the likes and the comments entirely. Two numbers matter, click through rate and cost per lead

CTR tells you if the message grabbed them, cost per lead tells you if it grabbed the right people. You need both, a cheap lead from the wrong angle just fills your calendar with people who'll never buy

One angle almost always wins by around double. Not 10% better, double

That's the one you go and build properly. Now the fancy edit is worth doing, because you already know the sentence works

The coaches who scale profitable ads aren't the ones with the best graphics, they're the ones who found the right message first and then made it look good

Most people do it the other way round and wonder why the spend disappears 🏆 by @jamesvogle

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2 months ago

Everyone wants more leads

More reels
More opt ins
More form fills

But I had a coach message me last week saying he was getting loads of leads and nobody was showing up

The problem was never the volume

He was running instant forms, and instant forms auto fill everything, so the lead never actually reads the offer, they tap a button and carry on with their day

Then you get on a call with someone who has no idea who you are or what you actually do and you wonder why your show rate is sat at 30%

So this week we switched three clients off instant forms and sent the traffic to a landing page instead

Here is what the page has to do

Name the person you help and the outcome in the first line
One section on why the usual approach has not worked for them
Three or four bullets on what they actually get
A form they type into themselves, and ask one qualifying question
Then a confirmation page, not a thank you page

That confirmation page is where most coaches leave money on the table

Tell them exactly what happens next, put a 60 second video of your face on it so you stop being a stranger, and give them the option to book right there while intent is at its highest

Then get a message out within 5 minutes, automated, because a lead that goes cold for 24 hours is a different human being by the time you ring them

The numbers on this are not small

One account we took from a 2.3% opt in rate to 4% on the same ad spend and same traffic, that was 5 extra clients in a month without adding a penny to the budget

Yes the lead count drops when you do this, cost per lead goes up as well

All three are booking more calls and closing more clients than they were before

A little bit of friction is a filter, it makes people choose you instead of accidentally tapping on you

Stop buying volume and start buying intent

Comment LEADS and I'll send you the exact landing page structure we use by @jamesvogle

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2 months ago

Weekend of decompressing and recharging ready for the biggest Q4 of my life 🏆🇫🇷 (swipe to the end to see my friends review of me organising the chauffeur trip, I blame Claude for cramming too much in🤣)

Body is now 85% champagne but I’m here for it

People ask what I do in my spare time as I don’t share much but genuinely if I’m not working I’m literally experiencing things.

Experience and memories beats anything imo taken in Manoir de Verzy by @jamesvogle

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2 months ago

Everyone's obsessed with getting more leads

More reels
More downloads
More opt ins

But I was on a call with a client this week who's pulling thousands of downloads and barely booking calls off the back of it

The problem was never the traffic

It was what happened after someone opted in

They were sending people straight to the guide with no offer and no next step, and no nurture behind it either

So we fixed both halves

First the speed

The second someone opts in they now hit a page that says read the guide, then if you want help putting it into action book an implementation call, right there while the intent is highest

We qualify before that call too, because lead magnets pull mixed quality and your time is better spent on the ones who are actually a fit

Then the nurture

Because most people won't book on day one, and if you've got nothing warming them after that first page you lose them for good

Emails, DMs, a free group, another free resource, all of it giving before it ever asks

And the framing carries the whole thing

Nobody books a sales call

Everybody books help

You don't need more traffic to book more calls

You need to stop wasting the leads you've already got

Save this if you're running a lead magnet right now and want more calls by @jamesvogle

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3 months ago

Every single piece of content has a purpose

Every piece of content has its place in the funnel

Make sure you’re producing content for every part/pillar to get maximum success by @jamesvogle

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4 months ago

PSA for anyone running IG ads or even driving organic link in bio to AI-built pages 👇

Claude, Lovable, Bolt, v0, Replit etc….they all have a quiet problem most people don’t catch until conversions tank (and I’ve spotted this so much recently)

Instagram’s in-app browser breaks them….(I’ve had this happen to me myself clicking from an ad)

Pages either:
→ load infinitely
→ go blank
→ partially render
→ kill scripts mid-load

Then open the same link in Safari or Chrome which works perfectly so you then assume it’s all good and ah man I just need to change the design or I need get better ads

Why is this happening though?! IG’s in-app browser is brutal:

→ Blocks third-party cookies
→ Restricts local/session storage
→ Chokes on client-side rendering
→ Fights modern JS

Yes there are work arounds but you got into this to be a coach not a full time web developer, save time and stick with what works by @jamesvogle

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5 months ago

Stay in your own lane

Keep focused on your business and what’s working for you

It’s going to save you so much time and so much revenue over the next few years 🏆 by @jamesvogle

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5 months ago