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Jane | Wellness Website & Funnel Designer

@jane.i.she

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Websites + funnels for women in wellness 🌿
Turn visitors into booked clients
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If you're new here, start here. 🤍

I work with women in wellness who have something valuable to offer BUT the systems behind the business don't always reflect how good that offer actually is.

Maybe you're creating content consistently.

People are finding you.

You have a website.

You've created the freebie.

You have an email list.

You're getting inquiries.

But behind the scenes, you're still the person holding the entire journey together.

And that's the gap I'm interested in.

Not just “How do we make the website prettier?”

But:

Where are people coming from?
Where are we sending them?
What happens when they become a lead?
How are we building trust?
What happens if they're not ready yet?
How do they eventually become a client?

Then we look at what the business actually needs to support that journey whether that's a website, funnel, email sequence, CRM workflow, automation, or a combination of them.

Because I don't believe the goal is to add more technology.

The goal is to make the right pieces work together.

If you're building a wellness business and want a clearer, more intentional system behind the way people find, trust and work with you, you're exactly who I create this content for.

Welcome. 🤍

funnel strategy, website design, wellness business, wellness coach, women in wellness, customer journey, funnel design, marketing automation, CRM automation, email marketing, lead generation, conversion strategy, website strategy, online business systems by @jane.i.she

Allow me to reintroduce myself. 🤍

Hi, I’m Janey.

I’m a Web & Funnel Designer + Automation Specialist BUT there’s definitely more to me than just the work I do.

I’m also the girl who loves being around people, going on spontaneous adventures, discovering new places, and saying yes to experiences that turn into good stories. ✨

And somehow, that same curiosity shows up in the way I work.

I love figuring out how things connect.

How a website can guide someone to the right next step.

How a funnel can turn attention into action.

How automation can take repetitive work off your plate.

I’m not here to just make things look good.

I want to create digital experiences that feel intentional, make sense, and actually help your business move.

So if you're new here.. hi, it's nice to meet you. 🫶🏻

And if you've been here for a while… consider this my little reminder that there’s a real person behind the screen.

Welcome to my little corner of the internet. ✨

Tell me what should I know about you?

janeishe design and strategy, lead generation, lead nurturing, funnel strategy, wellness business, wellness coach, customer journey, conversion strategy, email nurture, sales funnel by @jane.i.she

A website can look beautiful and still leave potential clients wondering:

“Okay… but what do I do next?”

That’s usually not a design problem.

It’s a strategy problem.

Your website needs to help people understand your offer, trust your business and move naturally towards the next step.

That’s what I mean by a Conversion Website.

I combine strategy, messaging, structure and design so your website isn't just another pretty corner of the internet.

It becomes a useful part of your customer journey.

If you're a woman in wellness and your current website no longer reflects your business...

DM me “WEBSITE” and let's talk about what you actually need.

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Jane - Design & Strategy
Website | Funnel | Automations

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conversion website, website design, website strategy, strategic web design, website conversion, customer journey, wellness website, wellness coach website, wellness business, website redesign, website development, website structure, conversion focused website, women in wellness, online business by @jane.i.she

When designing a website for a wellness coach, the intention goes beyond making it look beautiful.

I want the design to feel welcoming, communicate her approach clearly, and help potential clients understand how she can support them.

For this concept, I used soft neutrals, blush pink accents, editorial typography, and intentional sections to balance a calming wellness aesthetic with clear messaging and calls to action.

Because a wellness website should do more than look the part. It should help the right people connect with the offer and know what to do next.

Building a wellness business and ready for a website that reflects your vision?

Comment WEBSITE and I'll tell you the next step.

Jane.I.She Design & Strategy
Website | Funnel | Automations

wellness website design, wellness coach website, website design, website strategy, conversion website, wellness business, coaching website, website mockup, website messaging, customer journey, website conversion, strategic web design, wellness branding, website design inspiration, women in wellness by @jane.i.she

Most women don't realise how much can change once they simply BEGIN.

The idea you've been sitting on.
The offer you've been thinking about.
The content you've been scared to post.

Start messy.

You can refine it once it's real.

women in business, female founder, wellness entrepreneur, creative business, business motivation, women empowerment by @jane.i.she

After working on websites for business owners, one thing I've noticed is that a beautiful website doesn't always mean a clear one.

Here are 3 things I always look at:

1️⃣ The headline: Can visitors tell who you help and what you offer?

2️⃣ The messaging: Does your website explain the value of your services, or is it too vague?

3️⃣ The next step: Can potential clients easily figure out how to work with you?

Your website shouldn't just reflect your aesthetic.
It should help the right people understand your business.

Comment WEBSITE and I'll tell you what I'd check first on yours.

I'm Jane.I.She, helping women in wellness with strategic websites, funnels, and automations.

Jane.I.She Design & Strategy
Website | Funnel | Automations

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website design, wellness website, website strategy, wellness coach website, website messaging, homepage design, conversion website, website copywriting, website CTA, customer journey, wellness business, website conversion, wellness practitioner, strategic web design, women in wellness by @jane.i.she

📌 Consider this your REMINDER to take yourself seriously.

Your ideas aren't silly.

Your vision isn't too big.
And you don't need permission to want more.

You can be grateful for where you are
and still be excited about where you're going.

Both can be true.

women empowerment, female entrepreneur, women in business, wellness entrepreneur, personal growth, business mindset by @jane.i.she

Your website can look beautiful and STILL need a refresh.

Here's what I'd look at if you're a wellness coach, practitioner, or studio owner.

👉 Outgrown Offers
Your business has evolved, but your website still promotes the services or packages you offered when you first launched.

👉 Confusing Messaging
People keep asking what you do, who you help, or which offer is right for them because your website doesn't explain it clearly.

👉 Manual Enquiries
You're constantly sending booking links, answering the same questions, or explaining how to work with you in DMs.

👉 Outdated Content
Your website no longer reflects your current approach, experience, services, or the clients you want to attract.

👉 Poor Mobile UX
Your website looks great on desktop, but the text is difficult to read, buttons are awkward to tap, or sections feel cluttered on mobile.

👉 Broken Integrations
Your contact forms, booking links, email sign-ups, or other connected tools aren't working the way they should.

👉 Unclear Next Steps
Someone lands on your website, likes what they see, but doesn't know whether to book a session, enquire about your services, or explore your offers.

Notice how none of these is simply about the design?

Sometimes your website needs a small update.

Sometimes it needs a strategic refresh.

And sometimes a complete redesign makes more sense.

The first step is understanding what's no longer working.

Comment WEBSITE and I'll tell you exactly what I'd look at first based on your situation. 🤍

Jane.I.She Design & Strategy
Website | Funnel | Automations

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Keywords: website refresh, website update, wellness website, wellness website design, wellness coach website, wellness practitioner website, website audit, website strategy, conversion website, website messaging, website optimisation, mobile website, website integrations, customer journey, women in wellness by @jane.i.she

Been to many places... yet there's still so much left to explore by @jane.i.she

Being ambitious doesn't mean you have to be exhausted.

You can want the growth.

The bigger vision.
The beautiful business.
And still want slow mornings, long lunches, travel, space and a life outside your laptop.

You don't have to choose.

women in business, female entrepreneur, wellness business, soft life, feminine business, women empowerment by @jane.i.she