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Sneakers designed in NY
In Zumiez, DTLR, Hibbett & City Gear nationwide
Dominican-owned, streetwear made for the culture
🛒 Shop the latest drop ↓
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FROM ISHOWSPEED TO 50 CENT, ALOFOKE KEEPS MOVING CULTURE FORWARD. 🌎🎥

Santiago “Alofoke” Matías has built one of the most influential Spanish-language digital entertainment platforms in the world, bringing together music, streaming, personalities and street culture for millions of viewers.

His world has crossed paths with names like IShowSpeed, 50 Cent, Tekashi 6ix9ine, Nicky Jam, Daddy Yankee and David Ortiz, connecting audiences far beyond one market.

Good energy, good conversation, and a special JAVI moment in New York. 👟

JAVIUSA.COM

Production 🎥 @thevisioon @stalyndirector @jon_official

#santiagomatias #alofoke #lacasadealofoke #javiusa #newyorkcity by @javiusa
224
21 days ago
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Artist, entertainer and Dembow powerhouse @laperversa has turned her unmistakable sound and personality into a presence reaching millions across Latin America, the U.S. and beyond. 👑

We’re proud to see La Reina del Dembow showing love to JAVI. 👟🔥

Music. Fashion. Culture. @laperversa x JAVI 

@laperversa001
@peropatron #fyp #Viral #perversa #javiusa #newyorkcity by @javiusa
1k
a month ago
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@javiusa LOS MEJORES 🔥🔥🔥🔥 #MONTAOENGOMA 🔥🔥🔥 by @javiusa
46
a day ago
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DOMINANCE TRIPLE BLACK 🖤

Some pairs don’t stay in the box.

Black on black. Texture on texture. Goes hard with the fit. Goes straight back into rotation.

Available across the USA 🇺🇸 + Puerto Rico 🇵🇷

#JAVI #JAVIUSA #Dominance #TripleBlack by @javiusa
3
3 days ago
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LUNAR / TRIPLE BLK 🖤
Black on black. Let the silhouette do the talking. A bold profile with comfort built into every move. Made for oversized fits, late nights, and a rotation that’s anything but regular.

Keep the fit dark. Keep the presence loud.

#JAVIUSA #Lunar by @javiusa
8
4 days ago
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A city full of distractions. Still looking at the shoes. 🗽🔴

ELEVATE 2 “RED SPARK”—bold texture, all-red attitude, and comfort that keeps pace. Taking center stage in Times Square.

#JAVI #JAVIUSA #Elevate2 by @javiusa
4
6 days ago
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RE-DROPPING.

ELEVATE 2 — SPARK BLACK.
Back in rotation. Built to hit different.

Available again at select retailers.
@JAVIUSA

#JAVI #ELEVATE2 #SPARKBLACK #JAVIUSA #SneakerCulture Streetwear by @javiusa
10
8 days ago
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Big record. Major moment. 🔥 @mannycruzrd connects with the legendary Juan Luis Guerra on “Nieve en Verano”and brings that energy straight to NYC.

Stopping by Mega 97.9 with El Pachá to present the new release and gift a pair from our MANNY × JAVI collab. Music, style, and DR pride in one room. 🇩🇴🗽

#MannyCruz #JuanLuisGuerra #NieveEnVerano #JAVI #Mega979 by @javiusa
53
10 days ago
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Everyone wants their hands on this pair. 🖤

VIRTUE BLACK. Rich textures. Heavy attitude. Comfort that keeps you moving.

All black. All eyes on you.

#JAVIUSA #VirtueBlack #Streetwear #SneakerCulture by @javiusa
14
11 days ago
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NEW YORK CITY. ALOFOKE. ELEVATE RED. 🔴

A moment from the culture, captured in Manhattan. Santiago “Alofoke” Matías gets his first look at one of JAVI’s most iconic silhouettes.

The conversation was real. The energy was louder. And the sneakers spoke for themselves. 👟

@javiusa × alofoke

Production 🎥 @thevisioon @stalyndirector @jon_official

#JAVIUSA #Alofoke #NYC #Streetwear by @javiusa
27
11 days ago
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SONIX BLACK. 🖤
All black. Heavy presence. The fit speaks for itself.

#JAVIUSA #Streetwear #SneakerStyle by @javiusa
4
12 days ago
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LUNAR BABY BLUE. ⚡

Cold color. Heavy presence. Statement laces, a molded sock, and a super lightweight sole built to keep moving.

One of our latest drops. Available now at select retailers in the USA, Puerto Rico, and DR.

#streetwear #JAVI by @javiusa
19
13 days ago
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