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Jaxx Serrano

@jaxxserrano

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Music & Culture Exec 📎
@youtubemusic | @google
LA📍
Fuji📸 @jaxxvision

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Some great LA YouTube Music studio moments this year with some of the best folks in music✨

cc: @dwillyums @scottpollack @krinskyontheloose

I still have this Troye song in my head on repeat🙈🩵

Got to listen to the legends @cypresshill new Spanish project. I grew up near South Gate so this one was special to me. You can literally hear how they inspired so much of the music i grew up around. Special.

📍@dwillyums @recordexecutive

North Carolina has something to say! @losprimosdeleste are truly one of a kind. Bringing Norteño-Sax to a new generation and also happen to be one of my favorite artists to see live.
Definitely see them if they are playing in your city, you will not be disappointed!

@vanni_pde @pille_pde @juanluis_pde

Diego es uno de los cantantes e compositores más top de la nueva.

“Apaga el Cel” “Noche Perfecta” “TÓXICOS” are just some of the songs that continue to top the charts this year. ✨

@calle24.oficial @diegomillan_c24

El Reggaeton Mexa no se queda atrás! @cachirulaa and @loojan son de los artistas rompiendo en MX y llegando a tierras del USA. From Coachella to Baja to CDMX. 🔥🇲🇽

Xavi continues to be one of the very special vocal talents within the música mexicana scene. Listening to his country inspired english song brought chills to all of us in the room.

📍@jayfank @dwillyums

🫡 @cristynadal @manumusicmanu taken in Los Angeles, California by @jaxxserrano

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2 months ago

YouTube x CDMX! Haciendo cosas inspiradoras y contando chistes entre mi Spanglish. Luego viene el full dump. Llena de gratitud.:) No hay nada más bonito que estar en México!✨✨ taken in Mexico City, Mexico by @jaxxserrano

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7 months ago

Had to bring this one to the grid! A Coachella Moment with Neal Mohan & @itsyoungmiko ! It’s an honor to continue to bring Latin Music to the forefront on YouTube year over year at Coachella.✨✨📍

cc: @ajelkallejero @marianabeatriz__ @recordexecutive 💪🏽 by @jaxxserrano

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6 months ago

5020 Studios LA x YouTube Music Nights with Milo J last night!

Superstar YT team! @agusguevarafl @ajelkallejero @sanjimenez

Congrats Sony Music team on the new studio, much more magic to come in the city📍✨🌟
@nerenen @maigresita @yepecita @quintestyle @eli.duh @_denisita @daliuchiis @gonchis @txemarosique

@milo.j es uno de los artistas latinos más importantes e innovadores de ahora. Su primera presentación en LA pero no será la última. Si no has escuchado ‘La Vida Era Más Corta” hazte un favor y ver a ver la belleza de álbum que hizo Milo J junto a grandes colaboradores. ✨

Step & Repeat 📸 @jhernandeztorrejon taken in Los Angeles, California by @jaxxserrano

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2 days ago

Septiembre de Norteño, Corridos, Hyperpop, Feria de Tijuana, Folk latino-alternativo, indie-pop mexa, y Reggaeton Mexa! Que me falta?✨

@losfarmerz 🪗 marcando su línea al estilo norteño!

@elrabbanito - la nueva estrella de la música mexicana!🌟

@cainculto - the kentucky x Colombia alt distruptor🌟🎻

@anasof Mexicos pop scene with indie rock flare is vibrant! 🫰🏽

HYPERPOP x Dance Club showstopper @sixsex_bb !!! The Fonda went up on a Tuesday night!

Reggaeton Mexa in LA! @cachirulaa @loojanmusic The Vermont show brought reggaeton back to the city. The Mexicans have something to say. 📍🌟

y @edenmunoz sigue siendo de los mejores artistas que a visto el género de la música mexicana. period.📍 taken in Los Angeles, California by @jaxxserrano

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15 days ago

CDMX on the Fuji📸 taken in Cdmx by @jaxxserrano

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a month ago

Agosto✨ by @jaxxserrano

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a month ago

Daisy Chain Fields🌼

A festival led by women in support of women, girls and femmes. 45k people came together to fund organizations and non-profits providing necessary and life saving services to women, girls and femmes across the country.

@oliviarodrigo YOU DID THAT! A young artist showing up and using their access for good. The new generation following the footsteps of those that paved the way before them.

RIP Queen Dolly🤍

Worth surviving the brutal Irvine heatwave.✨ by @jaxxserrano

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2 months ago

it’s me and my $15 tank taking on Summer 2026.✨
sunday refresh by @jaxxserrano

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2 months ago

Made a pit stop at Baja Beach Fest! ☀️
What an incredible festival connecting both sides of the border at the intersection of Mexican and Caribbean music.

Congratz to the whole team making the magic happen🫡 taken in Rosarito, Mexico by @jaxxserrano

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2 months ago

Always a time in New York City. Another LAMC for the books✨ One of my favorite events of the year where we get to hear from legends in the industry and listen to the next wave of artists at the same time.

Dreaming of the last slide! My Oura ring told me it’s time to take action. 😂💤 by @jaxxserrano

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2 months ago

61 horas en Buenos Aires. Argentina eres maravilloso! Conociendo a la gente increíble que ayuda traer la cultura de la música Argentina al mundo. No podía faltar la increíble experiencia culinaria de este país que aún con solo tan poco tiempo entre juntas, se disfrutó de los mejores platillos. 🇦🇷✨

Next Stop: Miami🛫 taken in Buenos Aires, Argentina by @jaxxserrano

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3 months ago