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Jeff Frommer

@jefffrommer

5.6K

followers

2059

following

Carta for creator powered brands | Use equity to drive growth - put creators on your cap table, and get more value from everyone on it with @owm_ai

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Sydney Sweeney dropped Novig ad #2.

OWM flagged the risk before the backlash even started: massive reach, wrong audience.

Did Novig make the right bet? Drop a comment below. by @jefffrommer

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4 days ago

The lessons are easy to hand over once you’ve been through it. I just never asked for them.

Read the full diary. Link in bio.

#founder #buildinpublic #founderlessons #mentorship #startupfounder by @jefffrommer

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7 days ago

Creator ownership isn’t the goal for me. It’s the start.

When the people everyone listens to start talking about owning things, more people will want to.

Download OWM free on the App Store. Link in bio.

#creatorequity #creatoreconomy #creatorpartnerships #brandpartnerships #founder by @jefffrommer

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8 days ago

Recognition beats reach now.

AI blur is pushing brands back to legacy faces retired athletes, celebs you know on sight. Jeff's seeing 15-25% lower acquisition costs. Follower counts don't close the trust gap anymore.

Save this before your next media buy.

#creatoreconomy #influencermarketing #brandbuilding #digitalmarketing by @jefffrommer

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9 days ago

LeBron doesn't drink Sprite. Everyone knows it. Nobody cares.

But a doctor with a million followers who actually believes in the product? That's a different conversation.

That's the difference between renting a face and earning trust.

#creatoreconomy #influencermarketing #founder #brandbuilding by @jefffrommer

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10 days ago

Worth noticing what Slow didn't buy: a channel. The stake is in the holding company behind it.

Download OWM free on the App Store. Link in bio.

#creatoreconomy #creatorequity #venturecapital #founder #buildinpublic by @jefffrommer

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11 days ago

In this edition of Jeff’s Diary, nobody cares.

Comment “NEWS” for the full diary.

#founder #buildinpublic #startuplife #creatoreconomy by @jefffrommer

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12 days ago

$25M sounds like a payday. It’s actually a production budget, which is the more interesting number.

Download OWM free on the App Store. Link in bio.

#creatoreconomy #founder #creator #mediaindustry by @jefffrommer

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14 days ago

Creator partnerships in your pocket? OWMmmm yeah! The wide angle version is my favorite!
#influencermarketing #founder #creatoreconomy by @jefffrommer

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15 days ago

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15 days ago

Three years. No income. Still writing checks into founders.

Then I watched them turn my money into creator fees with zero upside for anyone who actually moved the needle.

There's a better alignment available. That's what OWM is.

#founder #creatoreconomy #buildinpublic #angelinvesting by @jefffrommer

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16 days ago

No one else cares, so just keep collecting the people who do. by @jefffrommer

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17 days ago