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Jeffrey Roe

@jerseycityjeff

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Founder & Principal Strategist: @fiestalegre.tv
Host: @beatsrhymesycomunidad
Hip Hop Cultural Specialist: @officialtempleofhiphop

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My name is Jeffrey Roe and I'm the Founder & Principal Strategist at @fiestalegre.tv, an independent firm specializing in community management strategy, social media engagement, experience design, and podcast growth for brands and creators. I’m also the host of @beatsrhymesycomunidad, a podcast exploring the intersection of community management and culture. In addition to my consultancy and podcast, I help build community around pioneering shows like @therapdadsshow, @swayinthemorning, and @ctrlaltdstroy.

With 15 years of experience supporting industry leaders like @siriusxm, @meta, @bestbuy, @redtabletalk, @hrblock, @bayerus, and more, Fiestalegre (a mashup of the Spanish words for ‘Happy Party’) blends strategy with soul, honoring culture as a cornerstone of community. Fiestalegre's mission is to help brands and creators build meaningful, measurable, and culturally rooted relationships with the communities they serve. Where many consultants focus on platforms, we focus on people.

That approach has a source. I'm a Certified Hip-Hop Cultural Specialist, trained under @teacha_krsone and @officialtempleofhiphop, and a Donor Member of @puertorocksteady supporting ELEMENTOS, an initiative preserving Latino contributions to the culture. I also serve on the Board of Directors of the Community Consultants Collective, the leading global community and knowledge hub for community consultants who help businesses grow successful online communities.

I'm an Irish Nuyorican, born in Manhattan and raised in Jersey City. I also spent a few years living in Austin, TX and Tampa Bay, FL where I hosted events for community professionals in both areas.

I take a heart-centered approach to this work. Community is my legacy, and culture is not decoration. It’s the blueprint.

If your work depends on people showing up, participating, and staying, I want to hear what you're building. taken in Jersey City, New Jersey by @jerseycityjeff

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3 years ago

Fiestalegre Community Consulting is officially LIVE! 🎉

Founded by @jerseycityjeff, @fiestalegre.tv is an independent firm specializing in community management strategy, social media engagement, experience design, and podcast growth for brands and creators.

With 15 years of experience supporting industry leaders like @siriusxm, @meta, @bestbuy, @hrblock, @bayerus and more, Fiestalegre (a mashup of the Spanish words for ‘Happy Party’) blends strategy with soul, honoring culture as a cornerstone of community. Fiestalegre’s mission is to help brands and creators build meaningful, measurable, and culturally rooted relationships with the communities they serve. Where many consultants focus on platforms, we focus on people.

Through projects like our signature series @beatsrhymesycomunidad, and collaborations with pioneering platforms such as @therapdadsshow, @swayinthemorning, and @ctrlaltdstroy, we work at the intersection of community and culture to amplify voices, spark engagement, and catalyze growth.

Fiestalegre isn’t just a consulting firm, it’s a movement dedicated to elevating community as both a business strategy and a cultural responsibility.

If your work depends on people showing up, participating, and staying, we want to hear what you’re building. by @jerseycityjeff

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14 days ago

@beatsrhymesycomunidad is where community management meets the culture, and conversation becomes a catalyst for change. Hosted by @jerseycityjeff—Founder of @fiestalegre.tv—the series explores how the principles of community building are reshaping the worlds of business, entertainment, and art.

Each episode spotlights visionaries who embody the very essence of what it means to cultivate belonging. From the boardroom to the block party, guests share how they build connection through authenticity, creativity, and purpose—bridging the spaces between corporate innovation and cultural expression.

Beats, Rhymes y Comunidad honors culture as a cornerstone of community and positions storytelling as a strategy for growth. It’s a platform for brands, creators, and changemakers to learn how meaningful relationships—not algorithms—drive business forward.

Whether through Hip-Hop, film, technology, or grassroots movements, this is where strategy meets soul, and where every beat, rhyme, and idea reminds us: community isn’t a trend—it’s the future of business.

Join us: youtube.com/@BeatsRhymesyComunidad

🫱🏽‍🫲🏾🎙️🎧🗽🇵🇷🫡

#BeatsRhymesYComunidad #Community #Culture #Podcast #JerseyCityJeff #FiestalegreCommunityConsulting #Fiestalegre #HappyParty #CommunityManagement #CommunityManager #CommunityBuilding #CommunityBuilder by @jerseycityjeff

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a year ago

As we continue to celebrate the 30th Anniversary of @djtonytouch’s 50 MCs Mixtape, we also celebrate the life of one of the biggest influences on NYC nightlife, the late great @mrvoodooray, who transitioned nine years ago this past Saturday. 🙏🏽🕊️✨

By 2008, the economy was crashing.

Tony had parted ways with his show on @power1051, and he wanted something radio couldn’t give him, organic connection.

So he started @funkboxnyc, a Sunday night House music experience that brought together yet another part of the culture that was lacking in unity.

50 MCs, One Diaspora: A Tony Touch Mini-Doc is streaming now at the link in bio.

#TonyTouch #50MCs #HipHop #Documentary #Film by @jerseycityjeff

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7 hours ago

The latest gem added to my collection.

@the_arsonists: As The World Burns 📚🔥💎

#ShowOffYourGems by @jerseycityjeff

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2 days ago

During that same summer of ’96 that the 50 MCs Mixtape dropped, @djtonytouch was building another bridge across the diaspora.

While New York knew him for Hip Hop, Tony had been traveling to San Juan for years, spinning in clubs where a new sound was rising out of Spanish Reggae.

In 1996, Tony released Guatauba, pairing Puerto Rican artists from the island with Hip Hop artists from the States. That June, his friend @tmartinez87, Co-Founder of Stress Magazine and Managing Partner at @barriobx, had a float in the Puerto Rican Day Parade.

For a lot of New Yorkers, it became the first time they’d heard Reggaeton.

50 MCs, One Diaspora: A Tony Touch Mini-Doc is streaming now at the link in bio.

#TonyTouch #50MCs #HipHop #Documentary #Film by @jerseycityjeff

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a day ago

A behind the scenes look into the making of @djtonytouch’s 50 MCs Mixtape featuring the legendary @thehappyhourwhb who was the first MC to kickoff this groundbreaking series.

Fun fact: @thehappyhourwhb was signed to Boogie Down Productions and developed as an artist under the tutelage of @teacha_krsone who also shares about the first time he met @djtonytouch in this clip.

50 MCs, One Diaspora: A Tony Touch Mini-Doc is streaming now at the link in bio.

#TonyTouch #50MCs #HipHop #Documentary #Film by @jerseycityjeff

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2 days ago

Sending love and gratitude to my sister and fellow Citizen of Sway in the Morning, @jodittheinspirationfairy!

She blessed me today with two of her signature inspiration jars. Each of her hand-crafted jars are filled with inspirational quotes customized to suit your needs.

The JInTS Jar is designed for everyday use whenever you’re in need of an affirmation.

The appropriately named Mourning After Jar is designed for comforting grief.

Give @jodittheinspirationfairy a follow and check out her collection! I guarantee you’ll find a jar that’s just for you. 🫙✨

Thank you so much, sis! 🙏🏽❤️ by @jerseycityjeff

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3 days ago

@djtonytouch shares what motivated him to pivot from B-Boying to DJing and his perspective on the significance of the DJ to the culture as we continue to celebrate the 30th Anniversary of one of his landmark mixtapes.

50 MCs, One Diaspora: A Tony Touch Mini-Doc is streaming now at the link in bio.

#TonyTouch #50MCs #HipHop #Documentary #Film by @jerseycityjeff

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3 days ago

Three words that sum up so much of our conversation with @jerseycityjeff

From his Nuyorican roots to Hip-Hop's foundation in community, Jeffrey speaks about culture as something we don't simply consume—we preserve it, contribute to it, document it and pass it forward.

This Rawrrzone Spotlight dives into Hip-Hop, Puerto Rican identity, belonging, the creator economy and what community really means in a digital world.
📖 Don't stop at the quote. Get the entire conversation. Read Jeffrey Roe's FULL Rawrrzone Spotlight now and join the discussion.

👉 READ THE FULL ARTICLE HERE:
https://www.rawrrzonenyc.com/post/october-rawrrzone-spotlight-jeffrey-roe-on-hip-hop-cultura-the-meaning-of-community

💬 What does COMUNIDAD mean to you? Sound off in the comments after you read.

#RawrrzoneSpotlight #JeffreyRoe #Comunidad #Cultura #Nuyorican #PuertoRicanCulture #HipHopCulture #LatinosInHipHop #Community #RawrrzoneMedia #BeatsRhymesYComunidad by @jerseycityjeff

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5 days ago

We’re closing out Hispanic Heritage Month with a bang! 💥

In honor of the 30th Anniversary of @djtonytouch’s 50 MCs Mixtape, @beatsrhymesycomunidad proudly presents:

50 MCs, One Diaspora: A Tony Touch Mini-Doc

Before he became the Piece Maker, Joseph Anthony Hernandez was a B-Boy from Brooklyn, raised in a Puerto Rican household that came from music. In 1985, he moved from the floor to the turntables and became DJ Tony Touch. What followed was over 40 years of building bridges.

This mini-doc traces three of them. The 50 MCs, the 1996 mixtape series that put @teacha_krsone, @officialbigdaddykane, @kgrfilms, @bigl_139, @yasiinbey and dozens more on one tape. Reggaeton’s journey from San Juan to New York, from Guatauba to a float in the 1996 Puerto Rican Day Parade alongside @tmartinez87 of Stress Magazine and @barriobx. And @funkboxnyc, the Sunday night House music experience Toca built when he wanted something radio couldn’t give him, organic connection.

Through it all, one message holds true. Hip Hop was built by Black and Brown hands together, and its future depends on unity.

Link in bio for the full doc. Enjoy! 🎬🍿🫡

#TonyTouch #50MCs #HipHop #Documentary #Film by @jerseycityjeff

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4 days ago

Perfidia was written in Mexico in 1939 by Alberto Domínguez. One man, one betrayal, one song.

It didn’t stay his. It got picked up and carried and reshaped until it belonged to everyone who sang it, Graciela among them.

That’s what a standard really is. Not a song somebody declared important. A song a community decided to keep.

Here’s @the.miss.yaya singing it as Graciela in @threekingsqueens, giving a performance that transported us back the Palladium, the room where Black, Puerto Rican, Cuban, Italian and Jewish New Yorkers shared a floor because the music gave them a reason to.

Episode 12 of @beatsrhymesycomunidad has the whole story, from Havana in the thirties to a ballroom on Broadway. Link in bio for more.

#BeatsRhymesYComunidad #Community #Culture taken in Lehman Center for the Performing Arts by @jerseycityjeff

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12 days ago