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Jesse Estes

@jesseocho

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🎱Global Brand Ambassador @tequilaocho
📚Author @rylandpetersandsmall
🍽️2026 Best International Brand Ambassador @tales_of_the_cocktail Spirited Awards
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I am honoured to be a 2024 Spirited Awards® Top 10 Nominee for Best International Brand Ambassador! 😃 Thank you to @tales_of_the_cocktail for the nomination and @forbes as official media partner for the awards.   #2024SpiritedAwards #totc2024 #totc #TalesoftheCocktail2024 #totcf 📸: @elon_soddu by @jesseocho
178
2 years ago
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We are extremely proud of this year's results in the @drinksinternational Brand Report. Ocho ranked #3 in Bartenders' Choice (across all spirits categories), #2 Top Trending Tequila, #4 Bestselling Tequila, #3 Best Tequila for use in Margaritas and #5 in the All-Time League. On behalf of myself and the @tequilaocho team, we want to say a massive THANK YOU to all the bars that voted for Ocho this year, your support means the world to us! 🎱🙏🏽❤️ #rememberingtomas by @jesseocho
57
4 years ago
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Tequila Ocho Añejo Barrel Select x Ferrand 10 Générations Cognac is finally hitting shelves soon! The latest in a series of collaborations with Maison Ferrand, this is some exceptionally good juice. Aged for a year in ex-Ferrand Cognac 10 Générations casks, the result is a beautifully balanced añejo — expressive, sophisticated and elegant, with notes of baked pear, honey and delicate white flowers framing Ocho’s signature agave notes with layers of fruit and floral complexity 🍇🎱🥂 taken in Arandas, Jalisco by @jesseocho
71
14 days ago
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Thanks for all the Ocho Love last month Boston!! Already looking forward to my next visit. Thanks @j.ramos_____ for the always-stellar snaps and @cannonjacks for hosting us all so well! 🎱🥂 taken in Boston, Massachusetts by @jesseocho
10
2 months ago
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This still feels very surreal, so it has taken me some time to properly process. I am incredibly proud to have been named Best International Brand Ambassador at this year’s Tales of the Cocktail Spirited Awards. Thank you to the Tales of the Cocktail Foundation and the Spirited Awards judging committee for this recognition. This is one of the greatest honors a brand ambassador can receive, and it means the world to me. I never imagined I’d one day receive this award, and it still feels surreal that I have a plate with my name on it 🍽️ To everyone at Tequila Ocho and Heaven Hill Brands, thank you for your support and for giving me the freedom to build a role centered on education, integrity and long-term stewardship of the category. To Carlos, Fany, Marifer and Karla, thank you for producing the best tequila in the world, and for trusting me to help share your story around the world. And to everyone around the world who has been part of Ocho’s journey over the years – there are far too many people to list individually, but you know who you are – thank you all. You make my job a real joy, and a lot of fun. Most importantly, thank you to my father, Tomas Estes. My love for hospitality and tequila began long before I ever stepped behind a bar, growing up in our family restaurants. Everything I’ve achieved has been built on the support, encouragement and values you gave me. I’m incredibly grateful for this recognition, and I’m excited to keep learning, sharing and contributing to the industry that has given me so much. ¡Salud! 🎱🥂   Read more about the 2026 Spirited Awards and see the Winners here: https://talesofthecocktail.org/tales-of-the-cocktail-foundation-announces-2026-spirited-awards-winners/  Special thanks to @foodandwine, the official media partner for the 2026 Annual Spirited Awards! #SpiritedAwards2026 #totc2026 #talesofthecocktail #totc 📸: @prezzato @jessejvida @megsmiller @tales_of_the_cocktail @joanna.lin @alexander.west @elon_soddu @davejony @hogiemonster taken in New Orleans by @jesseocho
210
2 months ago
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TBT to lots of tequila-fueled fun in Shanghai & Chengdu 🎱🇨🇳🙌 by @jesseocho
4
4 months ago
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I’m honored to be a 2026 Spirited Awards Top 4 Finalist for Best International Brand Ambassador🥂 Learn more about the 2026 Spirited Awards® and see the 2026 Spirited Awards Top 4 International Finalist list here: https://talesofthecocktail.org/tales-of-the-cocktail-foundation-announces-2026-spi rited-awards-top-four-international-u-s-and-world-finalists/ Special thanks to @foodandwine, the official media partner for the 2026 Annual Spirited Awards! #SpiritedAwards2026 #totc2026 #talesofthecocktail #totc by @jesseocho
120
4 months ago
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Two of the top agave bars in Europe will be under one roof next month! Paris meets London on Tuesday 23rd June, as two of our favourite Mexican-inspired bars come together for a one-night-only celebration of agave, hospitality, and delicious food. Join us in Corrochio’s for drinks specials and signature tacos from the Candelaria kitchen, before heading down to Cinco for a night of specially curated Tequila Ocho cocktails from the Candelaria team. RSVP strongly recommended: https://www.sevenrooms.com/events/corrochiosbars taken in Corrochio’s Cinco by @jesseocho
7
4 months ago
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Thank you @mattvarona @erikaaakim @nikpicks @amyjvictor @noe.martt @ange_dunn & @langman322 for joining us in Jalisco last week! taken in Jalisco, Mexico by @jesseocho
8
5 months ago
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Founded in 1976 in Amsterdam, Pacifico Group turns 50 years old this year. Join us on Thursday 14th May at Cafe Pacifico London from 6pm, as we celebrate 5 decades of tequila-fueled fun! by @jesseocho
33
6 months ago
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What an incredible first trip to Taiwan. Thanks to @sarahyt_lo @paulctwang & @dip_ltd and everyone who came down to our events for all of the Ocho Love! 🇹🇼🎱🙌 taken in Taiwan by @jesseocho
1
7 months ago
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Thank you to the @unionliquors team, @virtutokyo team and everyone who joined our events last week for welcoming me with open arms and making me feel right at home in Tokyo. I am already looking forward to my next visit! 🇯🇵❤️🙏 taken in Tokyo by @jesseocho
10
7 months ago
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