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Jess Rowland

@jessrowland31

27.6K

followers

815

following

🎖️Hillstone Regional Trainer 1998–2024
🚀Co-owner @therestaurantlaunch
⬇️ Book Jess as a Speaker⬇️

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Happy New Year Team!!! 🎉🚀For anyone new to meeting me,here is a not so humble brag BIO video!!! 😏Excited to travel the country this year elevating restaurant after restaurant!!! 🍽️🔥Let’s turn these order takers into servers ASAP!! 💥Coach Jess 🦁🚀 by @jessrowland31

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10 months ago

🎉 My birthday’s coming up… reminder: there’s no time like the present.

Owners 🚨 your servers are order takers.

I can fix that!!!! 💥

Being ready isn’t a feeling — it’s a choice.

👉 DM me and comment OWNERS in the DM.
I’ll walk you through the program and plug you into our TRL team for a Zoom that gets your restaurant moving now. by @jessrowland31

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a year ago

THIS MIGHT BE CONTROVERSIAL…
SERVICE IS MORE IMPORTANT THAN HOSPITALITY. 💥
But… you need BOTH.
Stop training HOSPITALITY before you train SERVICE.
At TRL, we’re in the trenches, seeing it DAILY.
What’s suffering in the industry right now? SERVICE.
Without it, HOSPITALITY IS NOTHING. 🚨
#coachjess #serverlife #service by @jessrowland31

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2 years ago

Let’s catch the hiccups BEFORE THE HOLIDAY RUSH.

I’ll spot what you’re missing AND show you how to fix it. 🚀
DM ME!!!!! by @jessrowland31

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3 days ago

Stop being embarrassed by the label — get comfortable with uncertainty and focus on becoming great at whatever you’re committed to doing right now.

#ServerLife #RestaurantIndustry #Hospitality #LifeAdvice #PersonalGrowth by @jessrowland31

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18 days ago

You can train skills.

You can polish service.

You can elevate standards.

But you cannot train someone to care.

I’ve walked into restaurants where the service problems weren’t really training problems anymore…

They were hiring problems.

When your team has gotten to the point where there’s constant drama, disrespect, contempt, or complete disregard for the guest experience, another training manual isn’t going to magically fix it.

Training can:

-Polish
-Elevate
-Sophisticate
-Create consistency
-Build confidence

But training works best when you’ve hired people who actually WANT to be coached.

Restaurant owners and managers often wait too long to admit this because replacing people is hard.

But sometimes the answer isn’t more training.

It’s getting the right people in the building FIRST… and then giving those people the systems and training to become exceptional.

That’s how you turn order takers into servers and create a team that consistently drives a better guest experience AND a higher average check.

That’s exactly what we teach inside the FREE Average Ticket Multiplier.

Comment “TICKET” and I’ll send it to you.

#RestaurantOwner #RestaurantManagement #RestaurantTraining #Hospitality #FrontOfHouse by @jessrowland31

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a month ago

Nifty Fifty! by @jessrowland31

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a month ago

When you wish to be somewhere other than where you are, you will suffer!!! #coachjess by @jessrowland31

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2 months ago

HAPPY BIRTHDAY MONICA!!! ❤️❤️❤️

10 years together!
So much has changed in a decade.
But US hasn’t changed much.

I feel like I’ve grown up a ton, and a lot of that growth has come from me watching and admiring how you walk through this world.

Here comes my love language:
LISTS:
You are:
LOYAL
FUNNY AF
INSANELY GENEROUS
THE GOAT COMMUNICATOR
SELF-AWARE
HOT
QUICK
THOUGHTFUL
AUTHENTIC
SUPPORTIVE
DRIVEN
ALWAYS EVOLVING

I CAN list so many more, but I have to get ready to hang out with you in a bit.

This birthday you get 3,900 tokens that NEVER expire.

I love you @mlpadman

Your PIG 🐖🐽🐷

Jess by @jessrowland31

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2 months ago

How are you America? by @jessrowland31

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3 months ago

Most restaurant owners want an 8-week fix.

The best restaurants build cultures that last decades. (I know @nancysilverton 100% built that culture at @osteriamozza)

If you’re looking for a magic 8-week solution, I’m probably not your guy.

But if you’re ready to build a culture of accountability, consistency, and hospitality that lasts…

Comment “JESS” and I’ll send you the details for our FREE live July Masterclass.

We’ll cover the systems, training, and leadership strategies that create restaurants guests come back to again and again.

#RestaurantOwner #RestaurantManagement #RestaurantTraining #HospitalityLeadership #GuestExperience by @jessrowland31

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3 months ago

Restaurant owners and managers…

Be honest.

How long have you been putting off continued education?

Your food costs are going up.

Your labor costs are going up.

Your prices are going up.

But is your service getting better?

Servers…

Let me ask you something too.

How much has your restaurant invested in your continued education?

Monthly classes?

Twice-a-year training?

Anything at all?

How can someone work in the same restaurant for five years…

…and still not name three gins?

I'm genuinely asking.

Sure, I'm being critical.

But criticism is also investment.

It means someone cares enough to help you improve.

I love helping restaurants.

And I love helping servers make more money.

Restaurant owners, if you don't know me…

My name is Jess, and I've been training servers, bartenders, greeters, and managers since 1996.

And if you *do* know me…

How long have you been putting off meeting me?

I think it's time.

For the first time ever, I'm hosting a FREE 90-minute interactive Masterclass.

We're going to cover:

• How to coach every FOH position
• How to turn tables faster
• How to increase your PPA
• And a whole lot more.

This isn't a webinar where you sit back with your camera off.

Everyone participates.

Cameras stay on.

Questions are encouraged.

We're going to work together.

Monday, July 13th

12 PM Pacific | 3 PM Eastern

Spots are intentionally limited because it's live and interactive.

Comment "Jess" and I'll send you the details to secure your free spot.

Stretch beforehand… you're going to leave with pages of notes.

#RestaurantOwner #RestaurantManagement #RestaurantTraining #HospitalityLeadership #FrontOfHouse by @jessrowland31

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3 months ago