Instagram story viewer> @jillhoyer> Posts

Jill Höyer PMU Artist

@jillhoyer

4.7K

followers

948

following

Permanent Cosmetics for color loss in-brows -eyes -lips. 3D Areola tattooing.
🌏I.N.K. Inside Needle Knowledge course for artists by an artist

POSTS STORIES REELS TAGGED

The goal isn’t more eyeliner. It’s the right eyeliner.

When I design permanent eyeliner, I’m thinking years ahead—not just how it looks today.

For most all my clients, I place the pigment within the lash line rather than extending it into a wing. Why?

✨ As our skin naturally matures, the outer corners of the eyes develop fine lines and the tissue gradually changes. A wing that looks beautiful today can eventually settle into those wrinkles or begin to appear lower as the skin changes.

By keeping the liner in the lash line:

• Your lashes appear naturally fuller.
• Your eyes stay softly defined without looking heavy.
• The result is timeless and flattering through the aging process.

I also love a soft lower lash enhancement. It gently frames the eye without creating a harsh, overdone look.
Less trend. More longevity.

#PermanentMakeup #PermanentEyeliner #LashEnhancement #AgingGracefully by @jillhoyer

38

3

3 months ago

Sometimes the best result isn’t an exact copy of the drawing.

When I designed these brows, I made a few subtle adjustments to better complement her features and to create a result that would age beautifully.

Notice how you can still see skin space and her natural brow hairs throughout the healed tattooed result. That isn’t by accident—it’s intentional.

Many of my clients wear their makeup darker and fuller than I recommend to maintain natural permanent makeup long term . If I tattooed brows as saturated as this everyday makeup, they would heal looking much more like a tattoo: dense, flat, and heavy over time.

Instead, I encourage my clients to think of permanent makeup as their beautiful foundation.

✨ Soft enough to look natural without makeup.
✨ Easy to enhance with makeup whenever you want a bolder look.
✨ Gentle enough to age more gracefully as your skin changes.

The goal isn’t to replace your makeup routine—it’s to give you a naturally beautiful starting point every day.

Less ink. More skin. More natural beauty. Lasts 1-3 years.

#permanentmakeupartist #eyebrows #permanenteyebrows by @jillhoyer

28

0

4 months ago

Skin space isn’t an area I forgot to tattoo—it’s an intentional design choice that helps create brows that heal beautifully and age naturally!

PMU ARTISTS: Go to my needle blog to learn more about creating skin space. Link in bio.

#permanetmakeup #permanenteyebrow #naturalbrows taken in Los Gatos, California by @jillhoyer

30

2

4 months ago

Timeless….Upper and lower liner that is delicately placed in the lash line will last about 5 years and gives everyday definition!

Feel free to book a complimentary consultation through bio link.

#eyeliner#pmu #definedeyes #permanenteyeliner taken in Timeless Skin Spa by @jillhoyer

27

0

6 months ago

Brows naturally thin over time, but that doesn’t mean they need to look sparse.

For this client, I added fine texture through the brows to blend with her existing hair and soften areas where density has decreased.

We also did a lash line enhancement, placing pigment directly within the lash line to give her eyes subtle definition without the look of thick, obvious eyeliner.

❤️Sometimes the best permanent makeup is the kind that simply makes people say…
“You look great… what did you do?”

Do you Agree??

#pmu #pmubrows✍🏻️ #maturebrows #blondebrows taken in Timeless Skin Spa by @jillhoyer

32

8

7 months ago

Lip Blushing is truly for every age — whether you want a soft refresh, restored color, or a naturally defined lip that still looks like you.

❤️As a thank-you, every lip blushing appointment currently includes a complimentary healing lip balm to keep your results hydrated, smooth, and beautiful.

Natural color. Timeless confidence.
Text 408.395.7792 to reserve your appointment.

#lipblush ##permanentmakeup #jillhoyer #naturallipcolor taken in Timeless Skin Spa by @jillhoyer

36

9

8 months ago

3 years faded — and this is how I want PMU to age.
Soft. Natural. Timeless.

Here’s what I’d refresh (and what I wouldn’t):

✨ Brows: she could use a slightly deeper shade — but not a lot of it. Just a gentle boost for definition, darker color, not density.
✨ Upper liner: still looks beautiful. No need to “chase” it.
✨ Lower liner: this is where I’d add more—so it blends the design as it fades and keeps the shape smooth and intentional.

Timeless PMU…

Book an in person or virtual complimentary consultation with Jill, 408.395.7792

#pmu#permanentmakeupartist #permablendpigments #losgatosca taken in Los Gatos, California by @jillhoyer

33

2

9 months ago

Do you wantsoft, sheer, and naturally fuller-looking 💋?
This is Magenta by @tinadaviesprofessional used in a lip blush approach that’s meant to enhance—not overpower.
✨ The goal:
A sheer application that lets her natural lip color shine through
No heavy saturation (because lips should still look like her lips)
A subtle “fuller” appearance by improving the border + overall balance
A finish that looks polished with or without lipstick.
Healed results = soft, wearable color that blends into real life beautifully.

Hashtags
#lipblush #lipblushtattoo #pmulips by @jillhoyer

44

6

10 months ago

She brought her favorite lipstick…

I brought my color library. 🎨

Together we created her everyday shade—subtle at rest, elevated with gloss, never overdone.

That’s the art of Lip Blush: matching undertone, dialing saturation down, and layering softly so it heals real-life natural.

💋Thinking about Lip Blush? Bring your go-to lip color to your consult—I’ll map your undertone and mix a formula that looks like you on your best day.

Text /call 408.395.7792 for a complimentary consultation.

#LipBlush #CustomBlend #PMULips #UndertoneMatch #NaturalPMU #LosGatos #BayAreaPMU #SoftLips taken in Timeless Skin Spa by @jillhoyer

49

5

a year ago

🫶🏼When your brows and lashes are in sync.

When my client came in for her brow follow up I loved her lashes.

You can tell they are done but they are done right! @lashextension_bykate

#jillhoyer#permanentmakeup #permanentbrows #timelessskinspa by @jillhoyer

42

2

a year ago

It’s been just over a week since Speaking at PMU World 2025!

This was a great opportunity to share my needle knowledge with colleagues from across the globe. Over 1,000 attendees!

I met several artists, gained knowledge and had a great time.

The PMU Community is quite special and I appreciate all the hard work we all put into our craft❤️

Thank you @pmuworldlive @permablend_pigments @vertixneedles @microbeauofficial #pmu #permanentmakeup by @jillhoyer

65

24

a year ago

💋 Borderless Lip Blush — The Soft Fade Look
No lip liner. No hard edges. Just a whisper of color that melts into the lips.
For this technique, I use a 0809 curved magnum @tinadaviesprofessional to softly layer pigment and a 1001 single liner to gently enhance the natural curves.
✨ The magnum gives that airy, even coverage.
✨ The single liner adds detail without creating a harsh outline.
📌 Why my clients love it:
Looks fresh and natural (even without makeup)
Heals soft with no “lip liner” look
Works with your natural lip tone
📌 For my PMU artists:
Borderless doesn’t mean shapeless — it’s all about controlled fades.
Keep your magnum passes light and even
Use your liner sparingly for definition
Always build color gradually

#LipBlush #BorderlessLipBlush #SoftPMU #PMULips #PermanentMakeup #LipTattoo #CurvedMagnum #PMUArtistTips taken in Los Gatos, California by @jillhoyer

77

17

a year ago