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Jillian | women’s behavioral & nutrition coach

@jillianhurrell

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Fat loss for women who hold themselves to a higher standard.
Strategic nutrition. Steady energy.
A body that reflects the work you’ve done. ↓

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officially OPEN for business ✨
now accepting 1:1 coaching applications

Allow me to reintroduce myself 💁🏻‍♀️

Hi! I’m Jillian, NASM-certified nutrition coach. I’ve been lifting consistently for 8 years and competing in bodybuilding for the past 4, stepping into my fifth season of becoming stronger, sharper, and more intentional.

I grew up playing softball and volleyball, being active a part of my DNA. I’ve never been interested in doing what’s typically “expected” of women. I like raising the standard, pushing limits, and breaking the mold of “good enough.”

Once I got a taste of feeling strong in the gym, I was hooked. But the truth: I had no idea how to set intentional goals, how nutrition played a part in results, or how to train for real progress. I didn’t magically have it all figured out.

From random Instagram workouts to guessing portions and calling it “meal prep”, despite the perceived effort, there was no muscle definition, no fat loss, no direction.

Everything changed when I hired my own coach and truly committed to a consistent training program and appropriate nutritional guidance to reach my goals.

I learned that mastering the basics and sticking with them creates growth. That proper nutrition is non-negotiable for fat loss AND muscle building. And that consistency is the real game-changer.

Through the process, I didn’t just transform my body, I fell in love with myself. Physically. Mentally. Through every phase and goal shift, I learned how powerful it is to work with your body instead of against it.

THAT is why I became a certified coach. THAT is what I strive to inspire in other women feeling like nothing is working.

I’m here for the women who feel stuck, confused, frustrated. For the women who are tired of losing and gaining the same weight, tired of doing “everything right” and feeling no closer to the body or confidence they crave.

I will educate you, be your biggest advocate, and guide you to becoming your strongest, healthiest self - and you are going to LOVE the process. We only have one life, so why not feel DAMN good living it?

Welcome, I’m honored to have you here ♡

✨LETS WORK - link in bio to apply for 1:1 coaching✨ by @jillianhurrell

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9 months ago

about 10 weeks ago, I brought my best yet and TBD when I’ll decide to bring EVEN better 😈
in the meantime - I’ll be putting in the work and cultivating the life I love to live 🫶🏻

@shaneheugly #teamheugly
@npcnationals
@gilcoproductions
••
@lebou_beauty
@theshoefairy_
@toxicangelzbikinis

#npc #npcwellness #athlete #wellness #thebiggerthehair #bodybuilding #girlswholift by @jillianhurrell

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2 years ago

A little throwback with this wellness baddie! ❤️

Model: @jillianhurrell

#npc #ifbb #npcwellness #ifbbwellness #bodybuilding taken in Hilton Alexandria Mark Center by @jillianhurrell

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2 years ago

it’s really just never that serious 🤷🏻‍♀️
My bestie reminded me this when I felt myself overanalyzing recently and she asked “you’re stressing yourself out about this FOR WHAT? for. what.” And it do be applying to a lot of different areas and relationships in my life.

bc guess what? you’re gonna get through it, you’re gonna figure it out, and it’s gonna be fine. 😘 by @jillianhurrell

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15 hours ago

or something like that.

do I personally give a fk about someone’s opinion on what I wear to the gym? Absolutely not.
do I feel a need to explain why I wear what I wear? Nope, not in the slightest.

Moral of the story: women are sexualized in whatever we do or do not wear. It is not on US to change what we’re wearing.

Am I personally victimized by this monologue? Again, no. Sure he could be more aware of what’s said BUT: the man’s a comedian (who I find hilarious tbh), whose job is literally to make jokes about controversial shit. Honestly, IMO if a comedian doesn’t push limits or make jokes about controversial shit that makes you think or comment on or feel something, I probably don’t think they’re that great.

Essentially he just provided a really good public example of what not to do so everyone can have a really good example for further education and upbringing and conversations with others. So I’m going to go on about my training in whatever I please, for me😘 by @jillianhurrell

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2 days ago

some hills I’ll die on as your nutrition coach

With love, 😘😘

Tell me below what the most important factor to YOU related to your nutrition and fitness is? I love hearing perspectives!

you CAN, sister!!! Give yourself practice and reps making the hard decisions!!

period. You cannot and willnot convince me otherwise.

muscle = strength training with weights + progressive overload + a shit load of patience

Should have added “making sure you don’t still think you’re going to get bulky from picking up some dumbbells” 😒

PLEASE PLEASE PLEASE eat like an adult. 1200 calories is not it. You’re not a toddler or a bodybuilder super close to a show.

You NEED MORE FOOD TO ACTUALLY FUEL YOU, just like oil and gas in a car. Gotta have it to be able to run functionally!

and. less shitty foods, better portion control. Xoxo

dude. For THE LOVE OF ALL THINGS HOLY: PLEASE ADJUST YOUR NUTRITIONAL HABITS AND GET IN THE FUCKING GYM TO LIFT AOME WEIGHTS IF YOU PLAN TO BE ON A GLP - ESPECIALLY *i wish i could bold that* IF YOU PLAN TO BE ON ONE LONG TERM!!!!!!!

It is awesome that you’re kickstarting some weight loss, truly.

GLPs do not discriminate: both fat and muscle weight loss occur.

If you are not ACTIVELY maintaining and adding muscle, you are making yourself weaker AND the “toned” look you want absoLUTEly will not be there.

ALSO. once you’re off it, how do you think you’ll maintain the weight loss if you didn’t do anything to adjust your eating habits and are still eating like an asshole OR eating nothing at all. How great is your body REALLY functioning if the latter applies???

a stressed system will not do what you want it to do. Adding more and more movement, restricting eating, and absent sleep hygiene is doing JUST YHE OPPOSITE of what you think it is (aka it’s not fckin helping you so stop that shit right now!!!!)

If you’re absolutely FRYING yourself to a crisp, your body is in fight or flight and I’ll tell you right now, fat loss is not its first priority.

how you gonna improve your lifts consistently if you don’t give your body the energy to do so?!

period. And don’t say you’ve tried EVERYTHING if you haven’t done this either.

also period. See by @jillianhurrell

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4 days ago

still not interested in sliced or diced chicken breast at the moment (shredded over everything)

juicy thighs are the switch up I need once in a while. Sure MORE FAT (ooohh spooky loljk) AND ALSO accounted for in my daily AND ALSO ALSO freaking delicious - two things can be true at once 💁🏻‍♀️ by @jillianhurrell

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9 days ago

deep burgundy and aubergine are my entire identify from this point forward 🍁 by @jillianhurrell

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11 days ago

break the cycle of “restarting on Monday” ✨

going on a trip this weekend? Meal prep some extra RIGHT MEOW so you are SET for Monday and even Tuesday!!

No excuses of being tired, exhausted, or lazy when you get back BC I GET IT! WHO WANTS TO COOK RIGHT WHEN THEY GET BACK FROM A TRIP?! Like srsly, no thank you.

Plan ahead. Prepare before. Don’t miss an easy opportunity to stick with it. by @jillianhurrell

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21 days ago

the view that wreckkkkked me >>>>>>

tbh until July of this year, I had zero clue how much sunrises did for my self regulation. they were reminders to move seek out the beauty, rise slowly into the day, and you can literally just sit and BE.

I also didn’t realize that the month between selling our old house and our new house being ready was the best and worst decision I could have made 🤣 It was a real life fairytale and dream month long vacation because I could do everything I absolutely loved without a care in the world AROUND my day to day - all of the things that made me happy.
Then we moved to the boondocks aaaaaand while there’s rational reasons, it still doesn’t make the absolute system shock any easier. Still building a routine and learning my schedule without trying to rush the settling. Still finding what works for ME. And doing my best to remember to do the things that make me happy in between.

All that to say: If you’re going through it and you feel like you should be through it quicker than it’s taking, don’t rush. Let it settle, feel the feels, find the things that do bring you joy and lean into all the good things coming. The other side is going to be so beautiful. by @jillianhurrell

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22 days ago

sometimes it be like contorting my body for no reason 🤣

#girlswholiftheavy #weightlifting #strengthtraining #support by @jillianhurrell

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24 days ago

did that need to be done THIS INSTANT?
not a chance 🤣…….but like I needed A SECOND to just focus on A task, ANY task 🫠 by @jillianhurrell

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24 days ago