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jiwoos

@jiwoos.co

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a creative house connecting people with unrefined emotions.
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Built for brands that want more than just content Jiwoos is a creative house combining strategy, branding, creative direction, and production under one roof - helping brands build stronger identity, sharper presence, and more intentional creative across every platform From campaigns and social content to photography, video, and visual systems, our focus is creating work that feels cohesive, culturally aware, and built with direction from the start This is Jiwoos by @jiwoos.co
1
4 months ago
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Where do I start..? Probably with a staircase. In the spring of 2024, my best friend, Isaac, took me to one of his favorite bars in Seoul. We were in Cheongdam, and he led me down a long flight of stairs into a basement that, at first glance, felt just sketchy enough for me to wonder where exactly he was taking me. Then the door opened. Inside was Alice Cheongdam, a bar loosely built around the surreal world of Alice in Wonderland: hidden underground, entered through a flower shop and a concealed doorway. Alice has appeared on Asia’s 50 Best Bars since the list began in 2016. In 2025, it jumped from No. 46 to No. 13. But I didn’t know any of that mattered yet. Because the person I remember most from that night was a bartender named Eggsy. Yes. Eggsy. There are bartenders whose technique you notice first. With Eggsy, you notice how happy he is. He has this mischievous, almost childlike energy behind the bar—always smiling, always joking, while somehow making incredibly thoughtful drinks. Alice may be known for theatrical cocktails and technical precision, but Eggsy makes it all feel human. Then there is Pablo. Pablo is one of the funniest people I have ever met, the kind of person who can walk into a room of strangers and make everyone feel like old friends. But behind the humor is a serious instinct for hospitality. He reads a room, catches the smallest details, and knows exactly how to make a night feel alive. Together, they are the reason this next chapter is so exciting. What started as a night in a basement in Seoul became a friendship, then pop ups in San Diego and Los Angeles, and now something much bigger. Our last pop ups sold out almost instantly. Now, Eggsy and Pablo are coming back. This time, they are bringing ideas that offer an early, exclusive glimpse of @frameworkhaus our project planned for next year. If last year was any indication, this one will move fast. More information at the link in our profile. Special thanks to @luke_somerset, @eugechong, @samhcho, @mykirakira, @islaac, @fanxibella who believed in and supported this project while it was still in its earliest chapters. @misuulhospitality @jiwoos.co by @jiwoos.co
2
13 days ago
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14 Days: Brand Essence 14 Days explores the fleeting nature of birch water through a visual identity rooted in seasonality, organics, and restraint. The challenge was to translate something raw and elemental into a world that felt contemporary, elevated, and intimate. The process focused on clean typography, tactile materials, botanical details, and intimate art direction, balancing nature with a distinctly editorial point of view. The result is a visual system that feels delicate yet intentional, capturing a special natural product that exists for only a brief moment each year. #packagingdesign #brandidentity #branding #artdirection #visualidentity taken in San Diego, California by @jiwoos.co
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14 days ago
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Framework Haus is back at @openaire_la for another pop-up, after the last one sold out. The team behind Seoul's @alice_cheongdam, ranked No. 13 on Asia's 50 Best Bars, returns to the LINE LA for two nights only: September 21 and 22. Seventy-five tickets per night. First-come, first-served until sold out. Grab your spot at the link in bio. by @jiwoos.co
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19 days ago
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KREO™ Organic Ice Cream Visual Identity KREO™ Spec project explored how a familiar frozen dessert could be reimagined as a bold, design-led lifestyle brand. The goal was to move beyond traditional playful ice cream branding and create a modern, minimal, and experimental identity built around experimental editorial art direction, unconventional flavors, and distinctive cylindrical aluminum packaging. #packagingdesign #brandidentity #3d #artdirection #jiwooscreativehouse taken in San Diego, California by @jiwoos.co
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a month ago
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A logo can make people recognize you Your brand makes people remember you, trust you, and come back Voice Visuals Consistency Direction Experience That’s the brand Too many businesses try to redesign the signature before defining what they actually stand for Build the meaning first Then design the mark that carries it — Jiwoos Creative House #BrandStrategy #CreativeDirection #BrandIdentity #BrandDesign #creativestudio by @jiwoos.co
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4 months ago
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clarity before content. . . . . . #brandstrategy #branding #creativeagency #creativedirection #marketingstrategy by @jiwoos.co
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4 months ago
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strategy, direction, and execution under one roof let’s connect . . . . . #creativeagency #creativehouse #branding #creativedirection #motiondesign by @jiwoos.co
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4 months ago
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For brands that want stronger identity, sharper visuals, and more intentional creative let’s connect by @jiwoos.co
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4 months ago
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spec campaign visuals for Karl Strauss. built around texture, color, movement, and identity. a modern approach to product storytelling. . . . . . #creativeagency #productphotography #branding #artdirection #creativehouse by @jiwoos.co
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4 months ago
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one month. no catch. jiwoos is offering one month of free creative services for selected brands and businesses video photo creative direction social content let’s build something worth paying attention to DM us or apply through our website . . . . . #CreativeAgency #CreativeDirection #ContentCreation #geoguesser #stream by @jiwoos.co
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4 months ago
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made to be shared . . . . . #creativeagency #visualidentity #creativehouse by @jiwoos.co
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4 months ago
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