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📸 SF photographer & cinematographer
🎤 Teaching creatives how to sell & get paid their highest gig
🔑 @845a.studio
⌨️ @copywritr.app
📰 Published in WSJ
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If we haven't met, I'm JJ. I'm a SF-based photographer and cinematographer and have created images with and for Twitter, Dropbox, Coinbase, Facebook, DoorDash, Virgin Atlantic, Cisco, Stanford and more.

My background? Nursing. 🇵🇭🩺🩹

I graduated from University of San Francisco and after failing the boards twice, my first job was a being a receptionist for a tech company in San Francisco.

Fast forward to today, my clientele speaks for itself, and while skills behind the camera are necessary, it was sales (pitching, presenting, negotiating) that got me to where I am today.

If you wanted to know everything I know on headshots, comment HEADSHOT and I'll send you what I know.

If you wanted to know everything I know on producing a talking head, comment VIDEO and I'll send you what I know.

But if you want to work together 1:1 on your sales process as a creative, I very look forward to helping you book your next (and ideally highest paying) client.

Comment SALES or just DM me so we can start working together. by @jjasef
19
10 months ago
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Cherrymae at 31 weeks in Calistoga, CA on July 23, 2026. taken in Calistoga, California by @jjasef
9
a day ago
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One light is better than no light.

@zhiyun_tech MOLUS X100 through an umbrella softbox.

Cam A shot on @lumix S9 on sticks and a handheld S5IIx for Cam B. taken in San Francisco, California by @jjasef
2
10 days ago
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More gear, more accessories = more @gobags.us Air multi-size clear zipper pouches.

Now in fresh colors in dune (in video), gun gray, mint green, navy, octane orange, pink, ranger green, and of course black. by @jjasef
3
15 days ago
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Today's event photographer is spoiled with access to gear that can do so much more than when I started in 2002.

Not paid for this, but just sharing a great @godox_global @godoxphoto @godoxlighting find for event photographers who rely on on-camera flash: the Godox IT32.

Bounce card ✅
Wide angle ✅
BUILT-IN WIRELESS TRANSMITTER HELD MAGNETICALLY AT ITS BASE, MAKING OFF-CAMERA FLASH FAST & EASY ✅

And if you want a PDF checklist of everything I do before, during, and after event coverage, comment EVENT.

I've captured events for Facebook, Salesforce, Twitter, Chime, A16Z, and more.

Lastly, if you want the best way to hold your camera & accessories for 8-10+ hours of coverage, check out @spiderholster.

As a proud ambassador, use code JJASEF26 to get 15% off your order. by @jjasef
25
18 days ago
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1. You start creating because it's fun.

2. You start getting better because you believe you can make money.

3. You start selling so you can keep creating.

Start back at 1. by @jjasef
3
22 days ago
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At Work featuring wood artist Alexandra Cicorschi (@alexandra_cicorschi)

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Shot, Directed, and Edited by @jjasef 

Filmed with BMPCC4K with @siruiusa M4/3 35mm and diopters.

Colorgrade via @dehancer.film taken in San Francisco, California by @jjasef
7
22 days ago
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I'm continuing the portrait series of my studio's building at Yosemite Place, and thought I'd slip these into each studio's door.

Good old-fashioned direct [mail] marketing.

On the back is a QR code for them to book a free portrait session.

I have a lot of printing, folding, and cutting to do.

To see the series so far, check out http://jcasasphotography.com/yosemite-place

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Big thanks to IG's algorithm for showing me @emonhassan's reel, which now has 273k views. I gladly paid for his template as I was able to produce this zine for the first time efficiently. by @jjasef
9
23 days ago
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As a photographer/cinematographer, one of our weaknesses is bags.

We're always finding new ones, whether they need to be bigger or smaller.

What I also know is that we use bags within bags to organize everything.

If you're looking for a high-quality organizer with a sealed zipper (IYKYK), go grab a set from my friend Max's @mahuggi company, @gobags.us

As much as I love saving money with my Daiso bags, I'd lose money if my gear is lost, since the zippers have never lasted more than a few months. by @jjasef
7
a month ago
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If you want my entire Discovery/Prospect Call Script that I've honed, over two decades, comment DISCOVERY and I'll send you a link to your DM.

Listen in one of my discovery calls the other day.

Discovery calls is a chance to present yourself, learn more about the client in real time, and also present what could be a solution to a problem they have.

The ability to pitch and present work that hasn't been created [yet] has been my superpower as a creative. by @jjasef
1
a month ago
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Am planning on hosting a free Sunday Summer Series at the @845a.studio (1777 Yosemite Ave. #335 San Francisco, CA 94124)

I'll be going over:

Lighting
Headshots
Business workflows

for free.

It either becomes a 1:1 clinic or a group of 12 each time.

Comment SUMMER, and I'll send you the sign-up form to tell me which Sunday(s) work for you. by @jjasef
14
a month ago
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Happy Father’s Day yall! by @jjasef
8
a month ago
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