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Jones Knowles Ritchie

@jkrglobal

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We make brands distinctive everywhere.
Brand Strategy | Brand Identity | Brand Experience
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How do you rebrand Coca-Cola? You don’t. You take 140 years of what makes them iconic, and amplify it everywhere. So, that’s what we did. We unified the brand across 200 markets globally and created a visual identity as singular and iconic as Coca-Cola itself. We brought back the Arden Square as the brand mark. Refined the bold red and white palette and the uplifting Dynamic Ribbon. Then brought them to life across products, experiences, and the world. So whether someone is reaching for Coca-Cola or Coca-Cola Zero Sugar, in New York or New Delhi, it will taste like Coca-Cola and look like Coca-Cola. Unmissable. Undeniable. Always iconic. by @jkrglobal
93
5 days ago
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This year at Wimbledon, Stella Artois dressed for Centre Court, unveiling a full brand experience across hospitality, retail, and merchandise. It's proof of a bigger shift: today's most distinctive brands create worlds people can experience. Dressed for Centre Court shows how one creative platform can connect everything into a single brand experience. That’s where modern brand growth comes from. The award-winning White Can returned to lead the charge, transforming The Dog & Fox into the home of Wimbledon in white, then carrying that spirit with content designed to be captured and shared by influencers from Seoul to São Paulo and cities across North America and Europe. Every detail lets guests step into the campaign, interact with it, and take a piece of Centre Court home. Distinctively Wimbledon, distinctively Stella Artois. Game, set, match. 🎾🏆🤍 by @jkrglobal
5
9 days ago
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How do you celebrate 40 years as an official FIFA World Cup partner without simply looking back? You turn decades of fandom into something fans can experience. We partnered with Budweiser to design a series of bespoke boot bags that transform unboxing into a nostalgic journey through the sights, sounds, textures and rituals that have defined the fan experience across generations. Drawing from the brand’s archives, each piece blends collectible design, archival references and sensory storytelling to celebrate the moments fans remember long after the final whistle. Because fan experiences shouldn’t just be watched. They should be felt. 11 tournaments, 11 bespoke time capsules. Each year is celebrated through working media, retro merch recreating our branding from the era, a unique perfumed scent recapturing authentic notes, a leather coaster made of a patch from the official World Cup Adidas ball and specially commissioned posters by illustrators from that time. The past 11 World Cups, now immortalised as collectible Limited Edition packaging. Collect them all sticker-style. Everything inside the boot bags was made. If you put on a cassette tape, DVD, VHS or turned on the mp3 player, you’d find archival footage and specially created easter eggs for football fans that tell the unique story of each tournament. In partnership with Adidas, we created leather coasters to place your Budweiser on, made out of hexagonal patches from each tournaments official match ball. On the reverse of each, is the Budweiser branding used that year. Only a few hundred of these were ever made. Each poster was designed bespoke to reflect the year of each World Cup. Many featured commissions from illustrators from the era, or recreated brand campaign content from the original year. On the reverse of each is a full wall chart that shows how each tournament played out; except of course the 2026 poster, which still has 4 empty spaces. Each boot bag was designed to reflect the brand’s identity at the time and celebrate what made the host nation so special; together, they tell the story of the past 40 years of football’s most prestigious tournament. by @jkrglobal
6
10 days ago
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Cristiano Ronaldo. Luis Figo. Nani. Rui Patricio. Bruno Fernandes. All united by one club: Sporting Clube de Portugal. How do you turn 120 years of legacy into an inspirational brand for future generations? By following the same code that has guided SCP since their founding in 1906: “Esforço, Dedicação, Devoção e Glória” (Effort, Dedication, Devotion and Glory). @sportingcp believes that by following that code you become who you are meant to be. JKR believes you need to be yourself, everyone else is taken. Together, on the club’s 120th anniversary, we have transformed this sporting institution so that it’s ready for the next 120 years of glory. Everything Sporting has been, shaping everything it is becoming. by @jkrglobal
63
25 days ago
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Welcome to the Bucketverse. Nothing beats an original. And it doesn’t get more original than @kfc. But fame alone doesn’t drive growth. It’s time for chicken’s biggest name to reinvent the game. We built a world and experience that you can step into. More relevant, more expressive, more KFC. Taking the legendary bucket and transforming it into an unmistakable beacon of flavour and culture — ready to lead a new generation. Now every experience is Finger Lickin’ Good. by @jkrglobal
131
a month ago
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What do you when your business has evolved but your brand hasn’t? 

@tenableofficial had shifted from a pioneer of cybersecurity risk management into a leader in Exposure Management, but its brand was still tied to a generation of cybersecurity it had outgrown. 

Twenty-plus years of brand equity isn’t something you throw away. 
So, rather than replace the logo to signal change, we built the change from within it. 

Using the cube at the heart of the original mark, we created an anamorphic identity that transforms chaos into clarity – expressing Tenable’s ability to bring perspective to complexity. 

The result is a B2B brand that disrupts the category to force reappraisal – without sacrificing brand equity. by @jkrglobal
7
2 months ago
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Schweppes didn’t join the craft soda movement. It started it. And after 240 years, we made sure it looked like it. We went back to the archives and reclaimed the details that mattered most. From 1851 fountain illustrations to reenergised bubbles, golden warmth and refined serif typography. Every bubble, sweated. Every detail, crafted. This isn’t just legacy, it’s authority. Schweppes, as it should be. by @jkrglobal
42
2 months ago
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Explaining your job as a creative? Hard. Winning a Clio? Even harder. But it does help to make things a whole lot clearer. 🏆 The @clioawards 2026: “They’ll never get it. Until you get it.” Feeling a little too seen? Tell us the funniest misunderstanding you’ve experienced while explaining your job 👇 by @jkrglobal
12
3 months ago
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Great Value can be found in 9 out of 10 homes nationally. In many ways, it is America’s pantry. And when you’re in that many kitchens, saving people money isn’t enough. You have to earn your place by helping people live better. As part of our ongoing partnership with @walmart , the world’s largest retailer, and Walmart Creative, we’ve helped transform Great Value into a brand people choose not just for its price, but because it delivers wherever it shows up. A brand experience designed to work seamlessly across thousands of products, clear, flexible, and easy to shop. One people feel good putting in their basket and proud to have in their pantry. by @jkrglobal
41
3 months ago
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Meet Kit, Firefox’s first-ever mascot. As @firefox evolves, its iconic symbol steps out of the logo and into the world. In a world where AI and algorithms increasingly shape what people see and decide, Firefox is doubling down on its role as ‘the browser that has your back’. The new brand puts Kit at the heart of the digital experience - your trusted companion for anyone ready to take back control of their internet. MORE FIRE 🔥 MORE FOX 🦊 Brought to life in collaboration with illustrator @marcopalmieri_com 👏 by @jkrglobal
27
4 months ago
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We dug into 30 years of @yahoo history and cranked up the color to bring forward the good stuff. We blended vintage flair with modern flex, unleashed the exclamation point as a marker
for content people care about, and synced up
the whole Yahoo universe under one big, 
bold personality. Useful. Unconventional. 
Full of character. Still Yahoo. Now more Yahoo than ever. by @jkrglobal
10
5 months ago
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@yahoo : the original guide to the web. The purple pioneer. The first tab that started it all. Three decades later, roughly 90% of the U.S. internet population continues to visit Yahoo each month*. But it was time for a reboot. Not a reinvention. A reintroduction. We went back to what made Yahoo an OG, the voice, the vibe, and brought it forward with a revitalized brand experience. Something you can see, feel, and experience like never before. Still Yahoo. Now more Yahoo than ever. *Source: Comscore Media Metrix ® Multi-Platform, TDP Total Unique Visitors/Viewers inclusive of Social Incremental, and % Reach, Top 100 properties, Average Oct-2024 to Sep-2025, U.S.) by @jkrglobal
82
5 months ago
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