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Jo Reeves │Online Health and Fitness Coach

@jo_reeves_

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Helping busy professionals 35+ drop 5 - 10kgs and feel confident again without starting again every Monday.
Ready to drop 5kg? ⬇️

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Your saved Instagram workouts aren't a training programme. 👀

And if you're already putting the effort in but not seeing the changes you want, this might be why.....

I work with women who are BUSY. Women who are juggling careers, families, responsibilities and approximately 400 other things.

They're making time to train, which is brilliant.

But what they're missing is structure.

They're doing workouts rather than following a programme.

And there's a difference.

You don't need to train 6 days a week. You don't need to spend hours in the gym. And you certainly don't need another 73 workout reels saved to your phone.

You need a realistic plan that fits your life, works towards your goals and allows you to see your progress.

Because your time is precious. Let's make sure the effort you're putting in actually gets you somewhere.

💬 DM me **PLAN** if you're ready to stop winging it and start seeing results.

#StrengthTrainingForWomen #WomenOver40Fitness #OnlineFitnessCoach #BusyWomenFitness #ProgressNotPerfection by @jo_reeves_

There are two months left of 2026, and if you’re waiting for January to start, I’m going to be blunt with you.

What did you promise yourself LAST January?

To feel stronger? Have more energy? Feel comfortable in your clothes? Finally make some time for yourself?

If those things still matter to you, why put them off for another two months?

Be honest with yourself: are you waiting for the right time, or does starting feel uncomfortable because you’re worried you’ll get it wrong?

I get it. You spend all day juggling work, making decisions and looking after everyone else. Starting something for yourself can feel like another thing you have to get right.

But January won’t magically make your life less busy. Your diary will still be full. People will still need you.

You don’t need a quieter life to start. You need a plan that fits the life you actually have.

One that lets you build strength, eat well AND enjoy Christmas without feeling like you’ve ruined everything because you had a mince pie.

By January, you could have eight weeks of showing up for yourself behind you. More confidence. A routine you can manage. Proof that you can make progress without turning your life upside down.

What you wanted last January still deserves your attention.

DM START and let’s build a plan that gives it some. by @jo_reeves_

The fitness industry has been handing out tricks for years.

👻 TRICK: You need to train 6 days a week to see results.

🍬 TREAT: 3 structured strength sessions can make a huge difference.

👻 TRICK: You need to cut out carbs to lose weight.

🍬 TREAT: You can eat the foods you love AND make progress.

👻 TRICK: If you haven't got an hour, there's no point.

🍬 TREAT: Even 15–30 minutes of purposeful movement counts.

👻 TRICK: You need more motivation.

🍬 TREAT: You need a realistic plan that works around your life.

And here's one final treat...

🎁 I'm giving away 5 x 30 minute strategy calls to help get you started.

Comment TREAT to get booked in! 🎃

No tricks. No ridiculous restrictions. Just realistic fitness advice for busy women who are ready to put themselves back on the priority list.

Share this with someone who needs a helping hand getting started by @jo_reeves_

5 things scarier than Halloween for women over 35 (and how strength training helps).

Losing muscle mass, bone density dropping, your metabolism slowing down, increased risk of falls, and joint stiffness are all on the list of the joys of aging as a woman.

But none of these are inevitable if we take control.

Strength training gives you a way to stay strong, capable and independent as you age.

You don't need hours in the gym. You just need a plan that's consistent and built around your actual life.

Save this if it's useful. DM START if you want help getting started. by @jo_reeves_

Three weeks.
Small changes.
A real difference. 🙌

I love seeing clients make progress like this!

3kg down and 25cm lost across body measurements and that is not all....

More energy.
Better mobility.
Less back and knee pain.
And clothes that are now too big!

How did we approach it?

✅ Increased her food intake
✅ Gradually built up her daily steps
✅ Three 30-minute workouts a week

Changes that fit around her life and gave her something realistic to build on.

Nothing dramatic.
No need for a complete life overhaul.

The measurements are lovely to see. But moving more comfortably and having more energy for your day? Those wins matter just as much.

If you keep putting off starting because you think you need to overhaul your entire life, let this be your reminder: you can start smaller than you think. ❤️

DM **START** and let’s talk about what could work around your life. by @jo_reeves_

I've never been particularly good at following the rules. Especially when the rules just don't make sense. 🤷‍♀️😂

And the fitness industry has plenty of them!

❌ You need to train 6 days a week to see results.

❌ Carbs are the enemy.

❌ You need to eat less and do more.

❌ One bad meal means you've ruined your progress.

❌ If you can't give 100%, what's the point?

❌ You need to wait until Monday to start again.

I'm calling bullshit on all of it. 🙌

I've done the extreme training, the restrictive eating, the all-or-nothing approach. I've been there.

And do you know what I've learned?

You don't need to turn your entire life upside down to get stronger, lose body fat and feel confident in yourself.

Especially when you're already juggling work, family, responsibilities and approximately 473 things on your to-do list.

You need a plan that works WITH your life, not one that expects you to have a completely different one.

That's exactly why I coach the way I do.

Less restriction. Less guilt. Less starting over.

More strength. More confidence. More consistency.

Because getting fit shouldn't feel like another full-time job. ❤️

💬 What's the most ridiculous fitness rule you've ever been told? Tell me below! 👇

#FitnessForWomen #WomenOver35 #StrengthTrainingForWomen #FitnessWithoutRestriction #OnlineFitnessCoach by @jo_reeves_

Most women I work with aren't eating anywhere near enough protein.

Not because they don't want to - they just don't realise how much they actually need, or they think it's only for bodybuilders.

Here's the thing: if you want to build strength, feel full, recover properly and support fat loss, protein is the first lever to pull.

What it actually does:
- Builds and maintains muscle
- Keeps you full between meals
- Supports recovery from training
- Helps regulate your metabolism
- Stabilises blood sugar
- Protects bone health

How much you need:
Roughly 1.6-2.2g per kg of body weight if you're training and want to build or maintain muscle. That's around 100-140g per day for someone who weighs 70kg.

Easy sources:
- Greek yoghurt
- Chicken, turkey, lean beef
- Fish
- Eggs
- Protein powder (if it makes life easier)
- Lentils, beans, tofu

You don't need powder to get results. You just need to hit your target consistently enough that it makes a difference.

Save this if it's useful. DM PROTEIN if you want help getting it right around shift work and real life. by @jo_reeves_

👻 It's officially GHOSTING season.

And this time I'm not talking about that bloke who stopped replying to your messages in 2007. 😂

I'm talking about the habits, expectations and ridiculous fitness rules that have been haunting us for YEARS.

🎃 Waiting for the perfect time.
🎃 Thinking one missed workout means failure.
🎃 Feeling guilty for enjoying food.
🎃 Putting everyone else's needs first.
🎃 Treating exercise like punishment.

Sound familiar?

Here's the thing...

You don't need to train six days a week, survive on chicken and broccoli or magically find another 10 hours in your week.

You need something realistic. Flexible. Sustainable.

Something that works even when life gets messy.

Because your fitness journey shouldn't be another thing that scares the life out of you. 👻

Tell me in the comments — which one are you ghosting this Halloween?

Save this as your reminder to stop letting old habits haunt your progress. 🍂

#FitnessForBusyWomen #WomenOver35Fitness #FitnessMindset #SustainableFitness #OnlineFitnessCoach HalloweenFitness by @jo_reeves_

A little bit of everything this week… and absolutely none of it went quite to plan! 😂

🏋️‍♀️ PBs in the gym (including on my weakest lifts 💪)

Some healthy, home-cooked meals

Plenty of room for treats, because balance!

An evening at the theatre for some comedy

🔨 And a few unexpected DIY side quests thrown in for good measure!

It's been a BUSY one. Plans changed, things got shuffled around, and not everything happened when or how I'd intended.

But you know what? Still a successful week.

Because success isn't about ticking every box, following a perfect routine or getting everything right.

It's about adapting when life gets in the way. Doing what you can, when you can. Making progress without putting the rest of your life on hold.

Some weeks you'll smash your workouts. Other weeks you'll squeeze in what you can between everything else.

Both count. Both are progress.

And that's exactly what I want more women to realise. You don't need a perfect week to make progress. You need a plan that works even when your week is anything BUT perfect.

Consistency beats perfection. Every. Single. Time. ❤️

Anyone else's week been a bit of organised chaos? 😂

#ConsistencyOverPerfection #FitnessForBusyWomen #StrongWomenOver35 #ProgressNotPerfection #FitnessThatFitsYourLife BalancedLifestyle OnlineFitnessCoach by @jo_reeves_

Old me would have thought I’d stopped trying but new me knows better.

Fewer gym sessions.
Less cardio.
More rest.
Chocolate without a side of guilt.
And I still achieve results!

But I’ve lived the six-days-a-week training, endless cardio and rigid food rules. Alongside a demanding career, I know how much headspace it can take up and how exhausting it can be.

Now, I want to feel strong AND have the time and energy to enjoy my life.

I train three to four times a week. Walk Kasper. Rest properly. Eat food I enjoy.

And when work takes over or the day goes sideways?
I do what I can.
A shorter workout still counts.
A missed session doesn’t mean I need to write the day, or worse the week, off.

I still have goals. I’m just more flexible about how I work towards them.

If you’re a busy woman who thinks getting results means finding six spare days for the gym and giving up everything you enjoy, I understand why you keep putting it off.

That’s why my coaching starts with your actual life: your responsibilities, your time and what you can realistically keep doing.

💬 DM me “BALANCE” if you’d like help building a plan that fits yours.

#fitover35 #fitnessforwomen #strongereveryday by @jo_reeves_

Healthy food doesn’t need to be another thing to juggle in your already busy day. 🙌

And it definitely doesn’t need to involve cooking three different dinners, one for you, one for your partner and one for the kids.

This beef and butter bean stew ticks the boxes:

🥩 High in protein
🥕 Packed with nutritious ingredients
⏱️ Quick, simple prep
👨‍👩‍👧‍👦 Family friendly
❄️ Batch-cook and freezer friendly

Make a big pot, enjoy dinner together and freeze a few portions for those evenings when you’ve got zero energy left to decide what to eat.

Because making healthy eating easier is far more useful than expecting yourself to try harder.

DM me “STEW” and I’ll send you the recipe. by @jo_reeves_

You don’t need a perfect week.

You need an adaptable plan.

Are you waiting for a perfect week?
No late meetings.
No poor sleep.
No family demands.
No unexpected shift changes.
A clear diary and bags of motivation.

But how often does that actually happen?

If your training plan only works when everything goes to plan, it’s going to leave you saying “I’ll start again Monday” a lot.

You need a way to keep going when life happens.
That might mean:

👉 Three realistic workouts instead of six you struggle to fit in.
👉 A shorter session when you haven’t got an hour.
👉 Moving your training day when work runs over.
👉 Taking proper rest, then carrying on without feeling you’ve failed.

A busy week needs options. It doesn’t need writing off.

You can get started and get results before life calms down.
You can build strength and confidence while you’re still juggling responsibilities.
And you can make progress without getting every week “right”.

Is your plan B ready for the week? Let me know in the comments ⬇️ by @jo_reeves_