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JTBšŸ‡³šŸ‡¬

@joetheboy__

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Videographer.
Brand @kilasethebrand
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EĢNOUEMENT | An Editorial It is not about the struggle itself, but about the clarity that arrives after it. Editorial Concept: @milliegraphy Model: @kora_kachi Makeup: @beauty_byhauwa Videography/Art Direction: @joetheboy__ Photography & Creative Direction: @milliegraphy #reels #viral #cinematography #viralreelsvideoā¤ļø by @joetheboy__
32
7 months ago
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POS | A Fashion Film POS isnā€™t just ā€˜point of saleā€™ā€”itā€™s your point of style. Every step, every moment, every dayā€”you show up sharp, effortless, unforgettable. Credits Videography: @joetheboy__ Photography: @milliegraphy Brand House: @d.m.s_wears Modeling Agency: @raremodelmanagement Models: @tomiwa_oyediran | @heziv0n | @afolabibenson20 | @bonnie_e4ma by @joetheboy__
76
8 months ago
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I bring your brand vision to life ā€” from moodboard to final production. šŸŽ¬āœØ Turning ideas into intentional visuals that tell your story and make your brand stand out. Your vision. My creativity. Letā€™s bring it to life. taken in Festac Town, Lagos by @joetheboy__
3
2 days ago
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E-commerce work for @zainabibraheem_rtw Talents: @its__tunmmy & @_peggie_g Creative Direction: @joetheboy__ Photography: @milliegraphy by @joetheboy__
4
5 days ago
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What if the money you stole had a face? A motherā€™s savings. A childā€™s school fees. Someoneā€™s last hope. Scams donā€™t just take money- They steal trust, peace, and sometimes, everything someone has spent years building. This is my entry for the #19thefilmchallenge ā€” using storytelling to shine a light on fraud and the people left behind by it. Pause. Verify. Protect what matters. And if you havenā€™t seen 19 yet, the movie is currently in cinemas. Please go watch it and support the message behind the film šŸŽ¬ Written & performed by Me šŸŽ„ Videography & Editing: @joetheboy__ (This one was a true collaboration and I am grateful we got to bring the story to life together ā˜ŗļø) Watch. Think. Share. @19thefilm @buildafricaco #19thefilm #19thefilmchallenge by @joetheboy__
68
11 days ago
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RECAPšŸšØ From the amazing energy in the room to the unforgettable moments, the day was truly one for the books! More clips to come!šŸš€ taken in Manchester, United Kingdom by @joetheboy__
25
23 days ago
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August motion. āœØ Live. Love. Laugh. Repeat. šŸ¤ Motion continuous. Life in progress. šŸŽžļø by @joetheboy__
8
a month ago
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Iā€™ve always believed that Iā€™m not meant to be just one thing. I create through JTB Media, turning ideas into visuals and bringing other peopleā€™s visions to life. I express myself through @kilasethebrand , building a fashion brand around style, confidence and affordable luxury. And then thereā€™s @somegroupoffriends ā€” the part of me that lives outside, creates experiences, brings people together and makes memories. Three different worlds. Three different energies. But one person at the center of it all. Ali Joseph Victor. This is not a finished story. Itā€™s a collection of chapters still being written. Still evolving. Still building. Still becoming. An unfinished project. by @joetheboy__
71
a month ago
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NEW DROP ALERT āœØ Introducing KILASE FOR ALL ā€” a collection curated for everyone. This release features the ā€œLHC Merchā€ for men, the ā€œLHC Crop Topā€ for our beautiful ladies, our cozy signature joggers, and cargo shorts designed for everyday style and comfort. The collection officially launches on August 24, 2026. You get a 10% discount when you pre-order before the release date. Secure your pieces now. #KilaseForAll #AffordableLuxury #Streetwear #PreOrderNow by @joetheboy__
16
2 months ago
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KILASE IS HERE. One brand. Endless ways to wear it. From tailored looks to relaxed summer fits, this is what versatility looks like. Every piece is designed to move with you, not limit you. This is more than a highlight reel. Itā€™s a reminder that Kilase isnā€™t one outfit ā€” itā€™s a wardrobe. Which look are you wearing first? #KILASE #Menswear #Streetwear #MinimalStyle #LagosFashion StyleInspiration FashionReels TikTokFashion by @joetheboy__
14
2 months ago
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Still here. Still creating. Still growing. šŸ¤Ž Every order, every customer, every step counts. Thank you for being part of the journey. Wishing you a productive week ahead. #WearKilase #kilasethebrand #kilasefashionworld by @joetheboy__
2
2 months ago
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The Headphones were on, the residents were moving; moving to the sound of Compound, curated by our delectable landlady @sensei.lo The Compound Silent Disco was something else. From outside, it looked quiet. In the inside, it was pure energy. Residents locked into their rhythm, running the same streets, same pace, same energy. The best part wasnā€™t just the music. It was watching strangers become friends, smiling, singing off-key, pushing each other through the final mile. Thatā€™s energy you canā€™t fake. Thank you, Residents šŸ’œ šŸ“¹@donsfocus_ šŸŽ¬Director: @wanilondon @joetheboy__ #manchester #afrohouse #compound taken in Manchester, United Kingdom by @joetheboy__
53
3 months ago
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