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building stuff to feed bodies + souls.
@curiouselixirs booze-free cocktails infused with #adaptogens to help de-stress. @thrillist @dailyharvest
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@curiouselixirs founder and CEO @johnwise details how he built an eight-figure adult non-alcoholic beverage brand without outside capital. He breaks down the DTC strategy, premium pricing and disciplined product refinement that helped the company grow profitably before expanding its retail footprint.

Listen to the full Taste Radio episode at the link in bio 👆

#TasteRadio #NonAlcoholic #BeverageIndustry #CPG #Entrepreneurship by @johnwise
7
3 months ago
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Excited to invite four of our favorite NYC bartenders to remix some of our elixirs at Bar Convent Brooklyn 🍸✨ Come taste the remix at Booth 8B-731! by @johnwise
5
4 months ago
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Revolutionizing non-alcoholic beverages with @curiouselixirs 🙌 In the latest episode of @thecinnamoneffectpodcast I chat with JW Wiseman, Founder and CEO of Curious Elixirs - America’s first booze-free cocktail company 

We talk about how the brand revolutionized the non-alcoholic beverage category, and how JW was looking for a sophisticated and healthy alternative to alcoholic drinks after a night of heavy drinking.

Tune in to learn how JW is not just changing the way people drink, but also empowering them to enjoy social moments without alcohol 

Listen to the full episode @applepodcasts and also available on all podcast platforms. This is Ep. 79 🤎 

https://podcasts.apple.com/us/podcast/the-cinnamon-effect/id1714519337?i=1000708299064

#NonAlcoholicBeverage #healthyalternative #alcoholfree #nonalcoholiccocktail #boozefree #curiouselixirs #thecinnamoneffectpodcast #healthandwellnesspodcast taken in Jupiter, Florida by @johnwise
7
a year ago
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what @curiouselixirs said — serve up what your audience wants by @johnwise
76
2 years ago
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When JW Wiseman (@johnwise) realized there were no sophisticated, booze-free drinks for people who still wanted to enjoy the ritual of a cocktail, he got curious... Then he got to work. In this episode, JW shares how a personal shift led to the creation of @curiouselixirs, a brand that started in his own kitchen and grew into a leader in the non-alcoholic beverage space. We dig into the early experiments, the scrappy launch, and scaling to 100,000 bottles per week.

If you’re sitting on a niche idea, this episode might be the nudge you need to chase it.

#business #entreprenuer #businesspodcast by @johnwise
0
2 years ago
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hiii everyone! go check out the newest episode of the @staycuriousshow - featuring me and @johnwise (founder of @curiouselixirs ) - and make sure to sip on the brand new Curious No. 0 while you’re at it 😉🍻

#curiouselixirs #staycurious #nonalcoholiccocktails taken in New York, New York by @johnwise
8
2 years ago
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Hey friends, want to invite you to something on May 15th that’s HUGE yet intimate. Something dry yet debaucherous. The Great Curious Cocktail Party.

We’re throwing the most epic sober shindig yet: 100 Parties. 100 Cities. 1 Night.

If you’re in NYC, DM me for a free ticket to our party at Club Curious or buy one (it goes to mental health resources for the service industry). Tix available @curiouselixirs link-in-bio

If you’re elsewhere, ALSO check out @curiouselixirs for updates on the parties across the country. taken in Williamsburg NYC by @johnwise
7
2 years ago
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Nearly a decade ago, the notion of a “booze-free cocktail” might have seemed too niche. But @johnwise’s homemade experiments in the Hudson Valley have since blossomed into an industry-defining brand, @curiouselixirs.

Today, he’s on a mission to transform how we drink socially. And he shows no signs of stopping: “You never really get to rest on your laurels. It just becomes a different opportunity for growth. That’s what we’ve tried to do with Curious because we were creating an industry from scratch.”

Swipe for some interview highlights ➡️

Check out the full interview via our bio link 🔗

#nonalcoholic #nonalcoholiccocktail #mocktail #alcoholfree #sobercurious by @johnwise
36
2 years ago
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Got to meet one of my business idols tonight, 9 years after Martha inspired me to turn Curious Elixirs into a real business. I had been making Curious informally for parties for a while, but some lingering doubt was holding me back. While this internal debate carried on, I attended a talk by Martha in 2015. 

The moderator asked her "Was there ever a time when you doubted yourself, when the chips were down, did you ever say 'This might not work out'?"

Without a beat, Martha said "Nope, never. Not once."

Her unshakeable confidence struck me like a bolt.  I'm not a naturally confident person, but something told me that I could emulate Martha's confidence with Curious. Back then in 2015, America had zero sophisticated options for people who were cutting back on booze.  So we had to create them.

Fast forward 9 years after that initial spark from Martha Stewart and the help of so many of you, Curious is enjoyed by millions of people in homes, restaurants, music venues, hotels, and events like the one where I met Martha, put on by the incomparable Joe Petrillo. Thanks to the two of them, things have come amazingly full circle. 

Slowly but surely, Curious is helping transform how we drink socially, and a large part that is in the example set by business leaders like them. 

Thanks Martha. Thanks Joe. And Thanks to Curious People everywhere.

#staycurious #marthastewart taken in 1 Hotel Central Park by @johnwise
25
3 years ago
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Our latest creation is from outer space ✨

Curious Elixir No. 8, a booze-free ‘Black & Blue’ Amaro infused with magical mushrooms.

Blackberry, blueberry and fig blend beautifully with blackstrap molasses, reishi, lion’s mane, and chaga to support immunity and help you unwind. Plus a pinch of stardust of course 🤩

This #nonalcoholic #digestif is getting celebrated tonight with a cosmic cabaret at Club Curious in Williamsburg. 

If you’d like to try a bottle, just drop a comment and I’ll pick someone at random. 

#curiouselixirs #curiousno8 #sobercurious #shakennotslurred taken in Brooklyn, New York by @johnwise
6
4 years ago
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Our last free preview at #clubcurious by @curiouselixirs is tomorrow night. Come by to detox and unwind before this weekend’s mayhem… taken in Williamsburg by @johnwise
1
4 years ago
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NYC friends join us for a preview of Club Curious every Thursday in October! DM for the address and RSVP link… by @johnwise
6
4 years ago
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