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JOKES ASIDE جوكس أسايد

@jokesasidedxb

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JOKES ASIDE® جوكس أسايد
Life’s more fun when you don’t take it seriously.
A playground for self-expression & creativity.
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3 YEARS OF JOKES ASIDE WE MADE THIS UP AS WE WENT — 02 This was our first real moment BRED by Hypebeast our first time showing up to the world Nobody knew us Nobody was waiting for us We built everything ourselves painted the booth figured it out on the spot no contractors no event managers Just me and my friends running on instinct and zero sleep Our production almost didn’t make it we got the pieces last minute day 1 / day 2 And somehow… we sold out We started seeing people buying tees putting them on immediately walking around BRED wearing JOKES ASIDE That was the moment it became real That’s where the community started Forever grateful for that chaos forever loyal to that energy We’re about to celebrate this properly Private for the ones who’ve been part of it Soon Stay close taken in Yas Bay by @jokesasidedxb
17
6 months ago
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3 YEARS OF JOKES ASIDE @jokesasidedxb WE MADE THIS UP AS WE WENT No roadmap No blueprint No idea what this would become Just a need to express to create to turn real moments into something you can wear From the first sketch to the first BRED @bredabudhabi to every drop, every mistake, every small win This brand was never built to be perfect it was built to be real And somehow… you found it wore it lived in it became part of it This is just the beginning We’re putting something special together for the people who’ve been part of this journey A private celebration is coming soon Stay close Slide 1 Pretending to be busy at JA HQ Slide 2 An agency scammed us with some BS Slide 3 First moodboard Slide 4 first fabric bought from local market Slide 5 early sketches (never used) Slide 6 first furniture piece at JA HQ Slide 7 initial product sketches Slide 8 this tee went to be our first sold out item Slide 9 JA team at work Slide 10, 11 and 12 JOKES ASIDE truck at work Slide 13 our Sunset shirt worn by Mr.Colorful Slide 14 The first product sold was a totebag Slide 18 we did CGI before CGI was cool Slide 19 JA in Paris Slide 20 Our first signage at @in5dubai taken in Dubai Design District by @jokesasidedxb
32
6 months ago
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The love, the energy, the vibes, and all the amazing new people we met made it unforgettable. Thank you for showing up, showing love, and being part of our community. This is just the beginning 🚀✨ taken in Sole DxB by @jokesasidedxb
8
10 months ago
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C O M M U N I T Y 💙🌈 Day 2 at @soledxb was a success - thank you to everyone who came through - copped some drip! Today is the last day, so pass by and come vibe with us ✨🪩 taken in Dubai Design District by @jokesasidedxb
11
10 months ago
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Day One at @soledxb was a success! Two more days to go! Pull up to our booth fam and show some love 🌈💙🪩 taken in Dubai Design District by @jokesasidedxb
8
10 months ago
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Jokes Aside at Sole DXB 2025 Look for their ‘Color Glitch Lab’, mixing fashion and tech. Neon glitch walls, visual distortions, customized 3D-printed jewelry and a space to make something of your own. Link in bio for tickets. @jokesasidedxb #soledxb taken in Dubai Design District by @jokesasidedxb
58
a year ago
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We’re officially live on Namshi! JOKES ASIDE has landed and we couldn’t be prouder 🤗 Tap in, show your support, and shop the drop now! 🌈💙❤️💜💛💚✨ #JOKESASIDE #Namshi taken in Dubai, United Arab Emirates by @jokesasidedxb
14
a year ago
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JOKES ASIDE at the @hypeselectiondxb awesome store 💥 Dubai Fam, come thru & check us out at one of the city’s dopest concept stores 💙 Try on your favorites, flex by the mirror & get styled by their amazing team 🔥 taken in Mirdif City Center by @jokesasidedxb
3
a year ago
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“Somewhere between Saturn’s rings and the sound of a vinyl spinning, we found our groove. 🌌💛 Not just a tee ,it’s a time capsule of vibes, colors, and stories that orbit beyond today. The future? It’s looking groovy. taken in Dubai, United Arab Emirates by @jokesasidedxb
3
a year ago
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One month of good vibes only! 🚀 Our exclusive JOKES ASIDE pieces are still available at TPT Sharjah, swing by for killer fits and out-of-this-world treats. Don’t miss out! taken in Aljada by @jokesasidedxb
2
a year ago
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OUT OF THIS SWIRL🪐 It’s finally here! Come grab your favorite ice cream and check out the new collection from @jokesasidedxb , all in one cosmic experience😍 We’re launching this limited-time collab for one month only, so don’t miss out. Galaxy vibes, streetwear, and sweet swirls, it’s all happening at TPT, Aljada. #viral #collaboration #aljada #2025viral #collab #bestcampaign by @jokesasidedxb
14
a year ago
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🚨 SHARJAH, WE’RE COMING FOR YOU! 🚨 Tomorrow, we’re landing at @tpt.uae for an exclusive collab that’s out of this world 🌌✨ We’re bringing our newest collection to Sharjah for the very first time, and trust us, you don’t want to miss this drop 👽🔥 Plus, we’ll be serving some next-level treats you’ve never seen (or tasted) before 🍦🥤🛸 📍 @tpt.uae 🗓️ TOMORROW 🛍️ Limited pieces. Limited bites. Unlimited vibes. Pull up & make it cosmic 🚀 #JokesAside #TPTxJokesAside #Sharjah by @jokesasidedxb
3
a year ago
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