Instagram story viewer> @jomalonecbe> Posts

Jo Malone CBE | Fragrance Designer & Storyteller

@jomalonecbe

161.6K

followers

569

following

Founder @jolovesofficial + @jovodka 🍸
Cocktails, breakthroughs & real talk
Making life smell & feel amazing
Permit number: 7790118

POSTS STORIES REELS TAGGED

Download All

Comment or DM us ‘JO’ to get this episode… it’s a powerful one.

“I wake up every day and choose to believe in possibility. That’s what keeps me moving forward.”

This week on Begin Again, we’re joined by the extraordinary Ms Jo Malone CBE (@jomalonecbe ), a world-renowned entrepreneur whose story is anything but ordinary.

Jo went from growing up on a council estate and selling paintings at markets to put food on the table, to building one of the most iconic fragrance brands in the world…from her kitchen. 🤯

But just as life was taking off, she was diagnosed with an aggressive form of breast cancer and lost the one thing she built her world around: her sense of smell.

In this conversation, Jo opens up about rebuilding her life from scratch, how faith got her through it and how surviving the hardest of times made her stronger than ever.

In Jo’s inspiring words:

“You can change your destiny in a second. If you want to.”

Thank you, Jo, for showing us how.

Let’s Begin Again with the INCREDIBLE Ms Jo Malone CBE. 💚 by @jomalonecbe

8k

2k

a year ago

I wanted to speak to you directly about the High court claim against using my own name. #JoMaloneCBE #Zara #Entrepreneur by @jomalonecbe

154k

7k

6 months ago

When I created Fashionably London for the Zara Emotions collection, I wanted to capture the feeling of walking through the city I love, confident, creative, and full of possibility.
#FragranceFiles #JoMaloneCBE by @jomalonecbe

27k

2k

a year ago

A very exciting moment @JoVodka has officially arrived at John Lewis! 🍸

Seeing it on the shelves feels incredibly special. What started as an idea is now here for you to discover, taste and hopefully love as much as I do.

Here’s to the next chapter 🥂

#JoVodka #JohnLewis by @jomalonecbe

817

31

a day ago

Meet Josephina. Three fragrances, three chapters, one story of finding yourself. #ZaraFragrances by @jomalonecbe

5k

211

7 days ago

Seven years of creating fragrances for Zara, and this collection marks a very special first for me, my first ever men’s collection.

#Zara #ZaraFragrances #Fragrance by @jomalonecbe

9k

280

14 days ago

What fragrance should you wear to a job interview? My take, avoid anything too overpowering, but don’t go so subtle it disappears either.

What fragrance question should I answer next? Drop it below. by @jomalonecbe

842

33

16 days ago

Fashionably London is coming home!

A fragrance inspired by the energy, individuality and unmistakable spirit of London, now in a whole new way.

I’m so excited for you to experience Fashionably London in your home. Let me know what you think!

Jo x by @jomalonecbe

7k

508

21 days ago

A little skincare trick I still swear by from my days as a facialist!

I’ve picked up a few tricks over the years, what would you like to know? Ask me anything below.

#JoMaloneCBE by @jomalonecbe

793

20

a month ago

I’m back! ❤️

I’ve been a little quieter on here over the summer, but I’ve certainly not been short of stories to tell…

So I thought it was time for a little catch up. A few adventures, a few lessons and plenty of moments from the last few months that I’ve been waiting to share with you.

It’s lovely to be back and I want to hear from you too. What have you been up to this summer? Tell me one highlight in the comments.

Jo x by @jomalonecbe

4k

167

a month ago

Packing for a holiday? Here’s one fragrance tip I never travel without. I always take a discovery collection with me so I can wear a different fragrance every day, without filling my suitcase with full size bottles.

What would you like to ask me next? Leave your questions in the comments and I might answer yours in my next video.

#FragranceTips #HolidayPacking #PerfumeTips by @jomalonecbe

615

19

2 months ago

Some questions are impossible to answer… and this is definitely one of them.

Tell me, what’s your favourite smell in the world?

#FragranceLover #JoMaloneCBE #PerfumeLover by @jomalonecbe

591

24

2 months ago