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joospublicrelations

@joospublicrelations

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Joos Public Relations
PR & Communication Agency based in Stockholm
Premium & iconic lifestyle brands
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A garden is never just a destination. It is a journey — with winding paths, unexpected turns and moments of discovery along the way 🤎 @joospublicrelations are incredibly proud to have brought Mumbaistockholm x Nicole Wilson together to create Garden Paths — a sculptural jewellery collection inspired by gardens, growth, change and the beauty of taking the unexpected route. From the initial idea and creative collaboration to the development of the collection and its launch, Joos PR has had the pleasure of bringing this special story to life through project management and PR. Created by garden designer Nicole Wilson together with Mumbaistockholm founder and jewellery designer Cecilia Kores, Garden Paths translates the organic shapes and symbolism of the garden into seven sculptural pieces in recycled 18K gold, smoky quartz and champagne diamonds. To celebrate the launch, we gathered a carefully selected group of press, creatives and friends at the beautiful @etthemstockholm on the 1st of September — an intimate setting that perfectly reflected the collection’s connection to nature, craftsmanship and considered design. A collaboration rooted in creativity, craftsmanship and the courage to take a different path. Garden Paths launches September 9, 2026 on mumbaistockholm.com A grateful thank you to @mumbaistockholm and @newgenerationgardens for a fantastic team work, collaboration and collection of fine jewellery 🤎 taken in Ett hem by @joospublicrelations
2
a month ago
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A garden is never just a destination. It is a journey — with winding paths, unexpected turns and moments of discovery along the way 🤎 @joospublicrelations are incredibly proud to have brought Mumbaistockholm x Nicole Wilson together to create Garden Paths — a sculptural jewellery collection inspired by gardens, growth, change and the beauty of taking the unexpected route. From the initial idea and creative collaboration to the development of the collection and its launch, Joos PR has had the pleasure of bringing this special story to life through project management and PR. Created by garden designer Nicole Wilson together with Mumbaistockholm founder and jewellery designer Cecilia Kores, Garden Paths translates the organic shapes and symbolism of the garden into seven sculptural pieces in recycled 18K gold, smoky quartz and champagne diamonds. To celebrate the launch, we gathered a carefully selected group of press, creatives and friends at the beautiful @etthemstockholm on the 1st of September — an intimate setting that perfectly reflected the collection’s connection to nature, craftsmanship and considered design. A collaboration rooted in creativity, craftsmanship and the courage to take a different path. Garden Paths launches September 9, 2026 on mumbaistockholm.com A grateful thank you to @mumbaistockholm and @newgenerationgardens for a fantastic team work, collaboration and collection of fine jewellery 🤎 taken in Ett hem by @joospublicrelations
0
a month ago
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A garden is never just a destination. It is a journey — with winding paths, unexpected turns and moments of discovery along the way 🤎 @joospublicrelations are incredibly proud to have brought Mumbaistockholm x Nicole Wilson together to create Garden Paths — a sculptural jewellery collection inspired by gardens, growth, change and the beauty of taking the unexpected route. From the initial idea and creative collaboration to the development of the collection and its launch, Joos PR has had the pleasure of bringing this special story to life through project management and PR. Created by garden designer Nicole Wilson together with Mumbaistockholm founder and jewellery designer Cecilia Kores, Garden Paths translates the organic shapes and symbolism of the garden into seven sculptural pieces in recycled 18K gold, smoky quartz and champagne diamonds. To celebrate the launch, we gathered a carefully selected group of press, creatives and friends at the beautiful @etthemstockholm on the 1st of September — an intimate setting that perfectly reflected the collection’s connection to nature, craftsmanship and considered design. A collaboration rooted in creativity, craftsmanship and the courage to take a different path. Garden Paths launches September 9, 2026 on mumbaistockholm.com A grateful thank you to @mumbaistockholm and @newgenerationgardens for a fantastic team work, collaboration and collection of fine jewellery 🤎 taken in Ett hem by @joospublicrelations
6
a month ago
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@alvalinen’s perfect bath towels Vinda in Midnight Blue and Seashell Beige on the beach with @elsabillgren 🤍 taken in Gotland by @joospublicrelations
1
3 months ago
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Forever inspired by @elsabillgren's beautiful summer house, beautifully layered with bed linen from @alvalinen 🤍 taken in Gotland by @joospublicrelations
1
3 months ago
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A summer essential. @elsabillgren's wonderful summer house bathroom including the beautifully crafted Raw Cotton bathrobe from @alvalinen 🤍 taken in Gotland by @joospublicrelations
1
3 months ago
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Client: @mylaurahealth Magazine: @premiummagazinese PR: @joospublicrelations by @joospublicrelations
1
4 months ago
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Client: @mylaurahealth Magazine: Best of Stockholm PR: @joospublicrelations by @joospublicrelations
1
4 months ago
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Client: @mylaurahealth Magazine: @rumhemma PR: @joospublicrelations by @joospublicrelations
1
4 months ago
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summer dream brought to life 🌞 This Tuesday, we had the pleasure of gathering an inspiring group of friends, editors and creators at the beautiful @unckelhouse, hosted by @emmaunckel, for an intimate pool brunch celebrating craftsmanship, quality, and thoughtful design. Together with @alvalinen, we unveiled the brand’s latest textile arrivals — beautifully crafted pieces made from organic cotton, certified by both Fairtrade and GOTS. Designed to elevate everyday living, the collection reflects a commitment to exceptional quality, responsible production, and timeless Scandinavian design. The occasion also marked an exciting moment for Emma as she introduced her new digital platform @nudenotesofficial, a destination dedicated to inspiring conversations, conscious living, and curated discoveries. Surrounded by the warmth of the summer sun, we spent the brunch sharing meaningful conversations about the importance of investing in quality, the beauty of natural materials, and the details that truly make a difference. A heartfelt thank you to everyone who joined us and made the day so special. Beautiful lunch by @mangiastories, tableware from @lyngbyporcelain and sparkling moments courtesy of @rotari_international taken in Djursholm by @joospublicrelations
6
4 months ago
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summer dream brought to life 🌞 This Tuesday, we had the pleasure of gathering an inspiring group of friends, editors and creators at the beautiful @unckelhouse, hosted by @emmaunckel, for an intimate pool brunch celebrating craftsmanship, quality, and thoughtful design. Together with @alvalinen, we unveiled the brand’s latest textile arrivals — beautifully crafted pieces made from organic cotton, certified by both Fairtrade and GOTS. Designed to elevate everyday living, the collection reflects a commitment to exceptional quality, responsible production, and timeless Scandinavian design. The occasion also marked an exciting moment for Emma as she introduced her new digital platform @nudenotesofficial, a destination dedicated to inspiring conversations, conscious living, and curated discoveries. Surrounded by the warmth of the summer sun, we spent the brunch sharing meaningful conversations about the importance of investing in quality, the beauty of natural materials, and the details that truly make a difference. A heartfelt thank you to everyone who joined us and made the day so special. Beautiful lunch by @mangiastories, tableware from @lyngbyporcelain and sparkling moments courtesy of @rotari_international taken in Djursholm by @joospublicrelations
1
4 months ago
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A summer dream brought to life 🌞 This Tuesday, we had the pleasure of gathering an inspiring group of friends, editors and creators at the beautiful @unckelhouse, hosted by @emmaunckel, for an intimate pool brunch celebrating craftsmanship, quality, and thoughtful design. Together with @alvalinen, we unveiled the brand’s latest textile arrivals — beautifully crafted pieces made from organic cotton, certified by both Fairtrade and GOTS. Designed to elevate everyday living, the collection reflects a commitment to exceptional quality, responsible production, and timeless Scandinavian design. The occasion also marked an exciting moment for Emma as she introduced her new digital platform @nudenotesofficial, a destination dedicated to inspiring conversations, conscious living, and curated discoveries. Surrounded by the warmth of the summer sun, we spent the brunch sharing meaningful conversations about the importance of investing in quality, the beauty of natural materials, and the details that truly make a difference. A heartfelt thank you to everyone who joined us and made the day so special. Beautiful lunch by @mangiastories, tableware from @lyngbyporcelain and sparkling moments courtesy of @rotari_international taken in Djursholm by @joospublicrelations
4
4 months ago
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