Instagram story viewer> @jordanfinger> Posts
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Building & Buying DTC & CPG brands
Created growth playbook for Freshly (Nestle) & Nutrafol (Unilever) Exits
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This one is to honor all the brave, strong, amazing women who will always stand proud and fight every step of the way. We love yall! 
MOM thanks for being by my side today. I love you ❤️ taken in Mayfaire Town Center, Wilmington, North Carolina by @jordanfinger
14
13 days ago
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Thanks for the invite for the 7AM beach circuit workout. You crushed me but what a way to start the day 💪😎 LFG @lngvty_ taken in Wrightsville Beach, North Carolina by @jordanfinger
2
17 days ago
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I haven’t run a 5k race in forever. It felt great to be out there again taken in Greenfield Lake Amphitheater by @jordanfinger
9
19 days ago
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taken in Wilmington, North Carolina by @jordanfinger
6
7 months ago
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I’ll be at Expo West next week.

I’ll be spending most of my time meeting Food & Bev founders and operators who are focused on making their DTC channel scale profitably.

I’ll be there alongside my client, @meriwetherfarms as they unveil a major new product launch at the show.

If you’ll be in Anaheim and want to talk shop, send me a DM to coordinate.

#expowest #expowest2026 #anaheim #naturalproductexpowest taken in Anaheim Convention Center by @jordanfinger
5
8 months ago
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5 years ago my sister took a leap.

She walked away from a successful career, bet on herself, and opened her first Pilates studio with nothing but grit and belief.

Today she is celebrating 5 years of that original Brooklyn studio and now owns 3 studios.

So proud of you, Marisa.

Dreams really do come true when you are willing to risk everything for them 🤍 taken in Studio Pilates by @jordanfinger
26
9 months ago
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I swapped the city noise for therapeutic waves. Sometimes the right move is the one that finally lets you hear your own life speaking back. taken in Wrightsville Beach, North Carolina by @jordanfinger
1
a year ago
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I thought I understood strength. Then I watched my mom fight cancer again at 79.
Today we celebrate 80! ❤️

A year ago we didn’t think we’d get here.

She was diagnosed with uterine cancer, 25 years after beating breast cancer, and for a while it felt like time was running out.

But she fought again.

With strength. 
With grace. 
With quiet resilience that doesn’t need to prove anything.

Watching her this past year has changed me. 

It reminded me that real strength isn’t about control. It’s about love that refuses to quit.

Today is more than a birthday. It’s a reminder to appreciate every moment we get with the people we love.

Happy 80th, Mom. 

You are the definition of resilience and grace. ❤️ taken in Wilmington, North Carolina by @jordanfinger
9
a year ago
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First stop on the new nomadic lifestyle. LA 😎🌞 taken in Brentwood by @jordanfinger
7
a year ago
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Dear Manhattan,

30 years. You were my proving ground, my playground, and my pressure cooker. You gave me ambition and resilience. You gave me love, heartbreak, reinvention, and grit. You gave me the honor of raising my daughter here, the best thing I will ever do.

I have lived a dozen lives inside your walls. Some wins, some scars, all of it shaping me into who I am today.

Now I am leaving lighter. I am taking with me your confidence, your energy, and your swagger. I am leaving behind the grind and the need to always push. 

My Second Act calls me to family, love, freedom, and purpose.

I will always carry you in my bones, but it is time to go. 

Thank you for everything.

Jordan taken in The Bristol by @jordanfinger
12
a year ago
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taken in United States of America by @jordanfinger
7
a year ago
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Your new skin serum’s ghosting people harder than their last Hinge date.

You spent six figures on branding and packaging…
And launched with a headline that says:
“Glow naturally.”
Cool. But is this a face serum or a crystal subscription?

So, we did what we do best—fix the message.

We changed it to:
“7-day glow-up. No breakouts. No BS. No $88 regrets.”
Now it actually says something. Scrolls stop. Clicks come in.

CTR up. CPA down.
Founder said, “This finally feels on-brand.”
I said, “It feels like someone finally made the first move.”

Want 5 skincare ad lines that don’t get ghosted?
Drop ‘GLOW’ in the comments.
And yep—we’re giving qualified brands 10 free ad creatives.
DM me if you want in before we ghost you. taken in Manhattan, New York by @jordanfinger
4
a year ago
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