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Elevated essentials for movement & everyday.
For movement. For everyday. For you.
Building something beautiful. 🤍
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A little honest update from us 🤍

Sorry we’ve been a little quiet over here lately…

As anyone who’s ever started a business will know, things aren’t always quite as straightforward as they might seem!

After weeks of waiting, our samples finally arrived and we were SO excited to see everything we’d been working towards come to life.

But the reality? They weren’t quite what we’d pictured. 🥲

There are things we love, but also things that just aren’t right yet. And as much as we want to get JOSA out into the world, we’re not willing to compromise on the little details that matter to us.

So, unfortunately, that means more delays, more conversations with suppliers and, if we’re being honest, feeling a little like we’re back at square one.

It’s frustrating, especially when we’re so excited to share everything with you, but we’re working hard behind the scenes to bring our vision to life.

We’re learning as we go, and reminding ourselves that good things take time (even when we wish they’d hurry up!).

If you’ve ever started a business or experienced something similar, we’d genuinely love to hear your stories. Please tell us we’re not the only ones! 😂🤍

Thank you for sticking around. We’re not giving up. Just figuring it all out as we go.

Love,
The JOSA girls x by @josacollective
2
2 days ago
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Good things take time. Apparently, so do socks. 😂

We’re learning that bringing an idea to life comes with approximately 738 more decisions than we anticipated.

Samples, tweaks, colours, tiny details, changing our minds and then changing them back again…

We’re taking our time to get it right — and slowly but surely, it’s all coming together.

We can’t wait to show you more 🤍

JOSA x by @josacollective
0
20 days ago
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It’s all in the little details. 🤍

A little sneak peek at something we’ve been working on behind the scenes.

Not quite ready to reveal everything just yet, but we couldn’t resist sharing a little glimpse.

More to come. by @josacollective
4
24 days ago
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Things we’re into right now 🤍

Easy outfits. Diet Coke. Little everyday moments. And checking the sample tracking approximately 47 times a day. 😂

Basically, the JOSA mood. by @josacollective
2
a month ago
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If you know, you know 🤎

Turns out we’re very particular about the things we love 😂

Some things are a preference. Some things are absolutely non-negotiable.

We’ve shared ours… now tell us yours ✨ by @josacollective
1
a month ago
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Pilates, then coffee. Always. ☕️🤍

Also, slightly wishing this was our view right now…far from our current reality 😂

Anyone else? by @josacollective
0
a month ago
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The Sunday Reset 🤍

The little things that make us feel ready for a new week. 

What’s always on your Sunday reset list? by @josacollective
2
a month ago
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What’s your Pilates personality? 👀

Are you up and out before the rest of the world has woken up, making a morning of it with brunch, or mainly here for the Pilates, coffee & catch-up? 🤍

𝗔, 𝗕 𝗼𝗿 𝗖? 𝗧𝗲𝗹𝗹 𝘂𝘀 𝗯𝗲𝗹𝗼𝘄 ↓ by @josacollective
4
2 months ago
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Turns out starting a brand means your camera roll becomes 90% samples, screenshots, colour swatches and everything JOSA.

Slowly but surely, it’s all coming together.

Thank you for following our journey and supporting JOSA as we bring it to life 🤎 by @josacollective
3
2 months ago
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Turns out, cream isn’t just cream. 🤍

Warm cream. Cool cream. Too yellow. Too grey. Almost perfect… but not quite.

When we say we’re obsessing over the little details, we mean it.

Getting closer ✨ by @josacollective
0
2 months ago
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Something’s taking shape.

JOSA, coming soon. 🤍 by @josacollective
0
2 months ago
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A little behind the scenes at Josa 🤍

There’s so much happening quietly in the background right now — samples, colours, tiny tweaks and lots of decisions over the smallest details.

It’s still early days, but seeing Josa slowly come to life is making us even more excited for what’s ahead.

And to everyone who’s followed along already, thank you. We’re so happy you’re here at the beginning.

More to come very soon ♡

#JosaCollective #BehindTheBrand #PilatesStyle #SmallBusinessUK by @josacollective
1
2 months ago
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