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Dulce Sueño—“Sweet Dream”—was the legendary Puerto Rican Paso Fino stallion from Guayama whose smooth four-beat gait helped define the breed. My grandfather, Eusebio Massó Ledée, was his master trainer, tamer, and rider—the equestrian genius who brought out the horse’s extraordinary abilities.

As Don Eusebio’s descendants, we honor his legacy and that of our ancestors. Our conversation explores life through the lens of music and literature. by @josef.masso
4
8 days ago
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The Embrace Massó ¡Con Salsa! Ritmo y Sonido Block Party featuring @elgrancombodepuertorico filled Boston's Downtown Crossing with thousands of dancers moving to salsa beats and positive vibes on September 12, 2026. The music festival, named in honor of community leader and music lover José Massó III, celebrated its third year uniting Boston's residents and visitors with a day of culture and joy. 
Photos by @angelarowlings @angelarowlingsphotography 

#boston #salsa #artsandculture #bospressphoto #asmpne taken in Boston, Massachusetts by @josef.masso
12
a month ago
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💪🏼 POWER LATINO EN EL DOWNTOWN DE BOSTON. La organización Embrace Boston celebró de manera espectacular el festival Embrace Massó ¡Con Salsa!: Ritmo y Sonido Block Party el pasado sábado 12 de septiembre. El evento se realizó de 3:00 PM a 7:00 PM en el corazón de Downtown Crossing, Boston. 

El concierto principal estuvo a cargo de la icónica orquesta El Gran Combo de Puerto Rico, acompañados por las presentaciones de DJ ArmandoTheTruth y Johnny Giraldo de Salsa y Control. 

El festival rinde homenaje al legado de José Massó III y sus 50 años de difusión de la música afrolatina a través de la radio local. La jornada reunió a miles de asistentes en una fiesta pública que incluyó talleres de baile, gastronomía caribeña y actividades culturales para toda la familia.

Más info 👉🏼 @elmundoboston taken in Boston, Massachusetts by @josef.masso
11
a month ago
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Embrace Boston honors the pioneers of Embrace Massó “¡Con Salsa!”, José and Divina Massó. For over five decades, @josec.masso brought Afro-Latin music and culture into homes across Boston through “¡Con Salsa!” on WBUR, building not just a radio show, but a community.

Together, the Massós’ vision and dedication to Boston’s Latino community laid the very foundation this festival was built on. What began as a voice on the radio grew into a movement, and this year, it filled entire city blocks with music, dance, and joy.

Their legacy lives in every note played and every hand held on the dance floor. To the Massó family, thank you for giving Boston a reason to come together and celebrate Hispanic Heritage Month. 👏🧡✨💐 taken in Downtown Crossing by @josef.masso
10
a month ago
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El Gran Combo en Bo’ton
12 Sep 2026
Downtown Crossing

@josec.masso / @embracebos / @downtownbostonalliance taken in Downtown Crossing by @josef.masso
12
a month ago
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We had so much fun at the Embrace Masso Block Party! Thank you Embrace Boston @embracebos and thank you @josec.masso ! and you know we had to bring a lil Bomba to our info table for folks to enjoy :-) And of course El Gran Combo de Puerto Rico was amazing!!! Til next year! by @josef.masso
4
a month ago
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It's so important to love and honor each other while we are here in this physical realm. And to spread joy & be in community... 

Today, Friday the 11th of September, we dance as we kick off a weekend to celebrate the birthday of the founder of @metamovements @anara.frank as well as honor the contributions of a living legend in our community - @josec.masso 

Joining us at Cambridge Salsa In The Park to make it epic are @silentrhythmsinclusion with a Salsa On1 Basic lesson taught in American Sign Language (ASL), a Rueda De Casino lesson by MetaMovements & friends, music curation by DJ Johnny G @johnnygiraldosyc & DJ Catalan Timbero @mrrubies , performances by @salsamasacote Student Performance Team, Rhythm by 4 @jddaviscreates , @metamovements DeCu Dance team & Conjunto Obaye! and so much more! 

Let's set off @embracebos weekend full of activities and celebrations for Jose Masso! Tomorrow we head off to Downtown Crossing in Boston for the Embrace Masso Block Party with headliner @elgrancombodepuertorico and Sunday we'll be at the East Boston Latin Music & Dance Festival @eastielatinfest !! 

No se lo pierdan!! It's all free! by @josef.masso
0
a month ago
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“This is what makes the city so special.”
José Massó on the thing that happens when you put a wooden dance floor and a live band in the middle of Dewey Square Park: all ages, all backgrounds, one common theme.
Swing, salsa, line dancing, hustle:  one city, dancing.

He emcees the first two nights. Let’s Dance Boston runs Sep 23–27 at Dewey Square Park on the Rose Kennedy Greenway. Free 45-minute lesson at 6PM, live band at 7PM, nothing to book.
Full schedule at vivoarts.org/letsdanceboston
@josec.masso  @rosekennedygreenway taken in Dewey Square Park on The Greenway by @josef.masso
3
a month ago
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🎷🔥 FESTIVAL LATINO AL AIRE LIBRE Y GRATIS. El festival Embrace Massó ¡Con Salsa! Ritmo y Sonido Block Party se celebrará el 12 de septiembre en Summer Street Plaza, en Downtown Crossing, Boston, MA. La jornada será entre las 3:00 PM y las 7:00 PM con entrada gratuita para el público.

Esta celebración rinde homenaje a José Massó III, figura de la radio que por más de 50 años difundió la cultura Latina en su programa ¡Con Salsa! en WBUR. La iniciativa de Embrace Boston junto a su director Imari Paris Jefferies busca integrar a la ciudadanía mediante el arte.

El estelar del evento estará a cargo del Gran Combo de Puerto Rico, legendaria orquesta de salsa.

Además, el festival ofrecerá música, talleres de baile, gastronomía caribeña y actividades comunitarias. Los asistentes podrán disfrutar ritmos tradicionales, aprender pasos de salsa con expertos y celebrar las tradiciones afrolatinas en un espacio seguro e incluyente para familias, jóvenes y visitantes de toda la región.

Más info 👉🏼 @elmundoboston taken in Boston, Massachusetts by @josef.masso
4
a month ago
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Boston se prepara para bailar salsa gratis. 

El próximo sábado 12 de septiembre, de 3 a 7 p.m., Embrace Boston celebra su nueva sede en Downtown Crossing con "Embrace Massó ¡Con Salsa!: Ritmo y Sonido Block Party" en Summer St. Plaza.

La leyenda de la salsa El Gran Combo de Puerto Rico, conocida como "La Universidad de la Salsa", encabeza el evento junto a DJ ArmandoTheTruth y Johnny Giraldo de Salsa y Control.

Entrada libre. 

📍 Summer St. Plaza, Downtown Crossing, Boston
🗓️ Sábado 12 de septiembre, 3–7 p.m. by @josef.masso
6
a month ago
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A new home in the heart of the city. A neighborhood filled with rhythm. 🎶✨

We’re bringing the legendary @elgrancombodepuertorico to Boston for a special headlining performance, with a DJ set by @armandothetruth and salsa lessons led by Johnny Giraldo of @sycdancestudio.

This special Block Party Edition marks a new chapter for Embrace as we welcome our neighbors into the district that is now home to our first permanent building.

📅 Saturday, September 12, 2026
⏰ 3–7 PM
📍 Summer Street Plaza | Downtown Crossing @downtownbostonalliance 
🔗Register at the link in bio!

🎨 Animation by @motionmami

#boston #embracemasso #elgrancombo #salsa taken in Downtown Crossing by @josef.masso
27
a month ago
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Boston, we’re calling you to the dance floor. 

Join Embrace Boston for Embrace Massó ¡Con Salsa! Ritmo y Sonido Block Party, an outdoor celebration of live music, dance, food, and community on Saturday, September 12, from 3–7 PM at Summer Street Plaza in Downtown Crossing.

As we open the doors to our new home in Downtown Crossing, we’re marking this new chapter the best way we know how: together, in the streets, with music.

We’re bringing generations together with a legendary performance by El Gran Combo de Puerto Rico (@elgrancombodepuertorico), plus DJ Armando The Truth (@armandothetruth) and Johnny Giraldo of Salsa y Control (@sycdancestudio).

Inspired by the legacy of José Massó III and the Afro-Latino artists and culture bearers who have shaped Boston, this is a celebration of the music, culture, and people that make a city feel like home.

¡Nos vemos en Summer Street!

📅 Saturday, September 12, 2026
⏰ 3–7 PM
📍 Summer Street Plaza, Downtown Crossing @downtownbostonalliance

#boston #latinoheritagemonth #downtownboston #elgrancombo taken in Downtown Crossing by @josef.masso
24
2 months ago
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