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José F. Massó

@josef.masso

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Esta noche fue especial en el evento de Jose Masso.

Hablamos de legado y de la responsabilidad que tenemos como padres de llevar nuestro apellido con orgullo.

¿Cómo es que nuestra historia puede ser contada por otra persona en un libro y aún así tratarse de nosotros? Porque al final, somos nosotros quienes decidimos abrazar nuestro apellido, darle valor y llevarlo con dignidad.

Y hablamos de cómo la música entró en la vida de Jose Masso. No fue él quien buscó la música, fue la música quien lo eligió para ser la voz de nuestra comunidad.

Gracias, Jose Masso, por recordarnos que nuestro apellido no es solo lo que heredamos, es lo que construimos.

Un honor compartir este momento con una leyenda. 📚🎶

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Sunset Salsa at Pier 45 in New York City right now

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My heart is so full. 💜💫

Although I wasn’t able to attend the Massó ¡Con Salsa! Block Party, seeing these beautiful moments made me feel the love, joy, and energy from afar. To see so many people rocking the Boy Mom by Jae x Embrace Massó ¡Con Salsa! hats and looking AMAZING while doing it, truly means more than I can put into words.

This collaboration was about so much more than a hat. It was created to honor legacy, culture, music, and the community that continues to carry it all forward. I’m incredibly grateful that Boy Mom by Jae was trusted to be a part of something so meaningful.

Thank you to everyone who wore a hat, captured a moment, and represented this collaboration with so much pride. Seeing my work out in the community will never get old. This is what it’s all about. 🙏🏽

With love and gratitude,
Jae 🩵

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Embrace Boston honors the pioneers of Embrace Massó “¡Con Salsa!”, José and Divina Massó. For over five decades, @josec.masso brought Afro-Latin music and culture into homes across Boston through “¡Con Salsa!” on WBUR, building not just a radio show, but a community.

Together, the Massós’ vision and dedication to Boston’s Latino community laid the very foundation this festival was built on. What began as a voice on the radio grew into a movement, and this year, it filled entire city blocks with music, dance, and joy.

Their legacy lives in every note played and every hand held on the dance floor. To the Massó family, thank you for giving Boston a reason to come together and celebrate Hispanic Heritage Month. 👏🧡✨💐

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what an honor and pleasure it was to be recognized by and with my central american people today!! I don't have enough words but I so moved by all the love, community, and joy. thank you so much to everyone for your support (near and far), for Sendy for the nomination, and for ACCCA for the recognition!

🫶🏽🇧🇿🖤🤍💛🎉

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“To live a creative life we must lose our fear of being wrong.”
~ Joseph Chilhon Pearce
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Feat: @josef.masso
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#headshots #magmodcommunity #sonyalpha #boston #bostonportraitphotographer

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Why is it that offbeat forms of expression seem to always be paired with whiteness?

Young Black girls deserve a depiction of themselves in film, print, television, and mainstream media that represents their many ways of being; which includes the ordinary, extraordinary, weird, odd, quirky Black girl, too.

In order for this to happen, we, as a community, must create safe spaces and cultivate our young authors, actors, and filmmakers, because no one can write our stories like us.

Reagan Massó's TEDxRoxbury talk, “Beyond the Tropes: Reimagining Black Girls in Media”, is officially live! 🎥

Watch it at: youtu.be/2RfSFzFhlDY

#TEDxTalks #IdeasWorthSharing

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Congratulations to @ymwap_boston on acquiring their home building to expand their services to young men in our community! #HydePark

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We are so excited to announce Reagan Massó as one of our featured speakers for TEDxRoxbury 2026!

Reagan Massó is an honor student at Boston Latin Academy and a passionate writer, actor, and aspiring filmmaker. A dedicated storyteller both on stage and on the page, Reagan is committed to creating work that reflects authenticity and imagination. She is a published writer and has appeared in numerous theater productions. She is also currently writing her first book, a science fiction novel titled WILHELMINA. Outside of school and the stage, Reagan loves reading, writing, listening to music, and biking. She is especially passionate about ensuring that young creatives have opportunities to tell stories in their most authentic voices. Reagan hopes to continue growing as both a performer and filmmaker, using storytelling to expand representation and create space for others to be seen and heard.

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I'm constantly saying that spaces and relationships is what saves lives. I'm where I'm at because of the spaces I've had the privilege of being in and the relationships I've made in those spaces. I would not be where I'm at today if it wasn't for @josef.masso seeing something in 12 year old Pedro. Thank you to you and to @mayorwu for trusting me and constantly supporting me. Thank you for always uplifting young voices in the work we do. The future is bright! Happy holidays everyone.

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Grateful to join Commissioner Cox, Mayor Wu and her team, State Senator Liz Miranda, Command Staff and the Suffolk County Sheriff’s Department for the Annual Senior Thanksgiving Luncheon at the Kroc Center.

Building meaningful relationships with our seniors and deepening our partnership @bostonpolice with the Kroc Center @krocboston remains core to strengthening our community.

Thank you to Sergeant Lopes, officer Shepard and the B2 Community Service Office team @b2_community_service for leading this important work year after year. 💙🦃😍💕

#KrocCenter #Seniors #BPD #Thanksgiving #Celebration #Community #Love #Together #OurNarrative

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