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Building a garment factory with my own two hands in Detroit.
@softgoodsmanufacturing
@softgoodsmfg_kr
@aaronlevineny
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Quitting in my corporate job is the best decision I ever made (behind marrying my lovely wife who filmed this whole video 😜) taken in Detroit, Michigan by @joshjyork
335
10 months ago
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We’re incredibly proud of the work we do. We’ve bootstrapped a garment factory with no outside funding and have made a name for ourselves, making product for some of the best brands in the market, sold around the world. 

We’ve continued to be part of this second renaissance in Detroit, growing our team and moving factories every few years to keep up with the growth, all the while sticking to our core value of making the best possible garments that we can.

2025 is the year of Soft Goods. It’s our time to step out of the background and share our craft directly with you. We have no plans to stop working with our incredible partners, but we are excited to also offer a special collection of our favorite Soft Goods garments directly from our Detroit factory to you.

If you’ve been around for a while, thanks for following along with our journey. If you’re new here, buckle up and get ready for the ride.

Josh York, Founder taken in Corktown by @joshjyork
27
a year ago
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Say what you want about @spiritair2.0, but I did not mind cramming my long legs into a tiny seat next to a big dude for a one hour flight to New York. I travel with my own water anyway! I’d rather put the $400 difference toward my kids college fund taken in Detroit, Michigan by @joshjyork
10
3 days ago
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@lukesteppey always finds a way to make me look cooler than I am. Thanks. taken in Detroit, Michigan by @joshjyork
3
4 days ago
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FULL EDITORIAL with @softgoodsmanufacturing - link in bio | 
In the five years we’ve been running this newsletter, some of our favorite stories have been about makers. 

Not the people who put their name on the label, but the ones who actually build the sh*t. Josh York is one of those people. 

You’ve probably worn something that came out of his factory without ever knowing it; the tee under someone else’s logo, the fleece with a hotel’s name on the care tag. 

Soft Goods white-labels for some of the most respected names in American menswear, and does it all out of a factory in Corktown, one of Detroit’s oldest neighborhoods.

Josh has been making T-shirts since he was 12. PowerPoint graphics, iron-on transfers, his mom helping him cut them out, sold from his locker in high school. Later it was a screen-printing press in his parents’ basement laundry room, a supply chain degree from Michigan State, and stints buying screws for airplane wings at Boeing and six million pairs of boys’ underwear at Abercrombie. None of it scratched the itch. 

He wanted to actually make something. It took a health scare, a spinal tumor found right after graduation, and a corporate wake-up call to push him home to go all in.
What he built is rare. A domestic factory that doesn’t just make its own product but keeps five others busy across Pennsylvania, New York, and Illinois; roughly 40 people making clothes because of what Josh set in motion. That’s what ā€œMade in USAā€ means to him. Not a marketing slogan stamped on a hangtag, but the jobs it keeps here. 

He’s quick to tell you he’s not a designer, he’s a business owner, and his mantra is almost boringly simple: do what you say you’re going to do, when you say you’re going to do it. In this industry, that turns out to be the hard part.
Our conversation covered all of it. 

Growing up making band tees, the Aaron Levine story that started with a cold email to Michael Williams, what it takes to build credibility with a factory in Detroit, and why the next ten years are about turning Soft Goods from a maker-for-hire into a brand that lasts.

THANK YOU to @lukesteppey for the photos šŸ“ø by @joshjyork
42
22 days ago
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Cool mornings at the market. Never thought I’d need a denim jacket on the last Saturday in June but here we are.
@softgoodsmanufacturing šŸ¤ @manresamfg taken in Eastern Market by @joshjyork
2
a month ago
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Craziest week ever. So, so, so endlessly grateful šŸ™šŸ¼ taken in Ferndale, Michigan by @joshjyork
127
a month ago
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This one’s for the guys that truly get it. taken in Detroit, Michigan by @joshjyork
1
a month ago
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Short sleeve crewneck overtop our classic 3/4 sleeve baseball tee. Classic on classic by @joshjyork
1
a month ago
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Part II: we figured out how to sit up, pull the pallet and drop it into place. This may seem simple, but it took us days of scheming and talking to our vendor to figure out how to do this and manage to taste sweet to pull that pallet out. taken in Detroit, Michigan by @joshjyork
2
a month ago
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New podcast episode of How Hard Could It Be? With special guest @kromergal of @stormykromerofficial. Amazing story of an American heritage brand making product in northern Michigan. Give it a listen on @spotify and @applepodcasts taken in Detroit, Michigan by @joshjyork
9
2 months ago
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How do you lift 1000+ pound sewing machine off of a pallet? Find out how not to do it. by @joshjyork
7
2 months ago
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