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JOSEPH X(@jrl.world)'s profile avatar HD Profile

JOSEPH X

@jrl.world

47.6K
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387
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CREATE brand & creative content strategist
AmbitiousMind
14yrs sales & socials → human-first strategy that sells.
Hamburg | Marbella | Wien
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well.. LIFE - epilepsy warning ⚠️ first - lately. we always say when we get ask „hows it going“: „yah, everything fine, wasnt much“ buuut actually since i am back in #hamburg its much again #meetingnewpeople #workingcreative a lot of #coffee and #goodpeople 🙏🏽 love it 🫶🏽🔥 and its funny because from the 6 or seven weeks i am back, i was really curious what the next day will bring.. so: see you tomorrow ✌🏽 ps: obviously i was at #omr24 but i did not meet @kimkardashian - was just a marketing gag, you can see it if you take a look at my feet 😂✌🏽 ahh aaand pps: you will see my face more often here now and i *drumrolls* may even speak to the camera 😳😂 taken in Hamburg, Germany by @jrl.world
59
2 years ago
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Olé! ..starting tomorrow, this place will be filled with founders, investors, startups, speakers and people building what comes next: 🚀 STARTUP OLÉ Marbella 2026 📅 June 17–18 📍 Palacio de Congresos, Marbella More than 350 speakers, 300 companies, 50+ investors and around 1,500 attendees are coming together for two days of ideas, pitches, business, networking and guaranteed fun in between. Every company people admire today once started with an uncertain idea, an imperfect first attempt and somebody willing to take the next step anyway, so meet your guides, inspo or future investor at: @startupolemarbella 🎟️ Registration link is shared in our stories ✨ So, grab a coffee, your ticket and join 🫱🏽‍🫲🏾🌴 #StartupOle #Marbella #StartupMindset taken in Palacio de Congresos - Marbella by @jrl.world
28
4 months ago
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wanna see something cool? nah? well, gonna do it anyways: that.. was a wiiild week! (and i even spare out the week before because of instagram limits)🔥 Traveling will always have a special place in my heart, but traveling with business & actual „missions“ to accomplish, just hits different. Berlin, Cologne, Düsseldorf, Praha, meeting people, creating content, assisting… Guess uts 50/50 draining, but inspiring 💤✨ Last week we have been at a event from @denkfabrik_dzg where Kemal is the face to create awareness (gastronomic niche in politics), i tried @goldies_smashburger 🔥 went to @losteria.de 25th year anniversary & got to meet nice people at Kemals Speech, but also got introduced to Henry. Fast forward: @kemalueres just hit the next level and we got invited to meet #henrymcgovern (basically europe’s gastro babo no1, more on kemals youtube channel ☝🏽) -> got a rentalcar -> organized to meet @jasko.celebic & @mario.leocata -> next stop #praha ✨Beautiful city btw! Short facts about the guy we are going to meet there: billionaire, owns over 3k restaurants, had crocodiles in his garden and loves dogs and his family 🙏🏽 As i said: really inspiring! But also so warm hearted, as we met his family (we visited him at his home) and made the interview with amazing insights in his experience. Then: opening new location of @losteria.cz with probably the hightest amount of beautiful people i saw in my life 😂 (at least so far haha) 🚀 but also amazing location & vibe. Anyways, here is a lil camera dumb collection, including a space called joseph,cool people, places (mostly for coffee ☕️) and impressions — but you really have to see the #youtubevideo ✨ check my story or bio or send me a dm 🫶🏽🔗✨ PS: i get really good at editing in the most random spaces and with time slots like 5min here, 15min there + organize stuff and actually survive -> kinda proud haha 😂 #travellover #losteria #gastroflüsterer #goldies #adlon #joseph #dzg #berlin #cologne #hamburg #prag #stuttgart #mcwin taken in Praha, Česká Republika by @jrl.world
29
2 years ago
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Marbella will be home now. And weirdly, it feels less dramatic than it should. Almost 10 years ago I found a place that felt like home for the first time: La Réunion. A tiny French island next to Madagascar. Volcanoes, jungle, brutal waves, cultures crashing into each other and an energy I still can’t explain. I went there for 3 days because Madagascar felt questionable. I stayed 4 weeks, ended up on local TV, met artists, weirdos and almost-family. It felt like home. The first time ever. On this picture I’m at La Cañada. Regular Shopping-Mall. But writing this, I’m on a rooftop in Marbesa at sunset, surrounded by creators & clichés: perfumes, energy, luxury and people who actually want to do stuff. And there I am, in the middle of it, weirdly happy. Underneath the music, I feel: This could be home. Not because Marbella is perfect. It can be too flashy, expensive, fake and ridiculous. But there is another side: quiet corners, mountains, sea, honest people, real conversations. The fake side? Just for playing. Not my values. Nobody cares anyway. I’m ambitious, yes. But more about creating, learning and growing. Marbella has something I missed: movement. People building, risking, creating, with too many ideas & not enough patience. My new La Réunion. On steroids. For those who don’t know me: I’m Joseph. I build personal brands for people with too much in their head and not enough clarity outside. And Personal branding should not make you more polished or fake-authentic. It should start with the actual person: values, taste, contradictions, weirdness, expertise, and all the things AI would smooth out. Turns out, that works. Over 180M views, over 2M new followers, millions generated for clients and several million in brand deals later, I’m comfortable saying: People still like people. Wild concept. I know. Yes, we use AI. Obviously. But as a tool. Not as your voice, taste or identity. That part is still your job. Maybe that’s the point of this next chapter: Stay human. Build better. Find the others. Grow 1% every day. Marbella will be home now. Not as a flex but to create. As the underdog surrounded by luxury. Let’s taken in Marbella - Costa Del Sol by @jrl.world
34
3 months ago
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🔊 I come from a PERSONAL branding perspective, and over the last weeks I’ve been thinking a lot about the real use cases of generative AI.
(turn your sound on for voice narration)
 It can be powerful to create emotion, upgrade or support your message especially in a field where emotion is key, like the example we talk about here: real estate. 
Honestly… I understand the skepticism. Coming from the “be authentic,” “sell with stories,” and “show the real you” side of building PERSONAL brands, which I strongly believe in, using AI can feel contradictory.
 And let’s be real: most AI content you see looks exactly like the prejudice.
Cheap. Generic. Obvious. SL0p.
 So when it comes to life savings, large mortgages and a clients dream home, the risk is high, right?
 Especially in the premium & luxury segment, a home is not sold by technology.
It’s sold by people. By trust.and real emotion.
 My take on this is: it can enhance the material you already have. Compared to sending a simple gallery link, a carefully crafted generative preview based on existing photos can help someone imagine living there instead of just “checking pictures online.”
 And we all know: Imagination is what creates inquiries.
 Why most AI results fail: - Cheap or free tools used without direction - Weak or generic prompting - Poor source photos and lighting
- No understanding of photography or cinematography
- Editing that feels artificial
- No emotional tone or narrative 
In short: the HUMAN direction behind the scenes is key.
 Generative AI follows the same rule as any creative discipline: Better input → better output
 Low-effort prompts produce the “AI slop” you see everywhere.
Detailed inputs produce something believable.
 i think ai use is about flexibility:
 - Marketing during bad weather when filming isn’t possible - Showing different moods or times of day - Engaging international buyers remotely with their wishes Used correctly, AI supports the human sale and does not try to automate it. 

If you want to see this workflows in action, swipe through the slides. 
And if you’re curious whether this could work for you:
Comment “AI” or send me a DM. 

#GenerativeAI #JosephLange taken in Marbella, Spain by @jrl.world
2
8 months ago
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soo cool to be back in #Valencia and directly met @chikygomeztattoo & @classic_barber_ again 🥳🔥🤙🏽 here is a lil video of Nando getting some ink at Chicy's place @bonjourtattooparlour (used ink from his partner @radiantcolorsink #tattoo #tattooinspiration #tattoos #vlc #tattoovalencia if you also need a video like this, feel free to hit me up✌🏽💥🙌🏽 enjoy the video & SOUND ON as usual 😉 taken in Valencia by @jrl.world
37
6 years ago
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next one - had a good time in #valencia with @phyniton & @_i.a.m.t.o.n.y_ 🔥♥️ #menstyle #phyniton #bracelets #highquality #luxurylifestyle #ciudad #spain #luxuryvisualz #luxurymen #luxurytravel #juwelery #edel #luxus #christmasgift #gentlemanstyle #gentle #fashioninspo #mensfashion taken in City of Arts and Sciences by @jrl.world
265
7 years ago
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I’m so grateful for the beautiful launch of The Pitch Pass membership community. ❤️ Thank you to all our incredible partners, @clubhousemarbella , la sala group and @cadenahub everyone who helped make this evening possible. Thank you Yana for the beautiful decoration @letspartyspain youve made this setting so fun and creative. Thank you, @jrl.world for creating such a beautiful video, and thank you to every person who came and shared this special moment with us. A very special thank you to @rirua.art for creating such a meaningful art piece and inviting everyone to become part of it. Thank you to all my friends who have supported me throughout this journey, to my family for being there with me, and to every partner who generously contributed gifts to our raffle. I’m deeply grateful for this experience and so excited to create more sunset gatherings like this bringing people together, connecting communities, and creating meaningful moments. This is only the beginning. ✨ by @jrl.world
24
3 months ago
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.aaaand here is the video 🎉 1min to enjoy the awesome @thboceanbeachhotelibiza in #santantoni #ibiza 😊🤩 the full video will be on the #youtubechannel of #thbhotels soon 💣💥 what do you love the most in your holidays? Are you the beach or hiking traveller?? Lmk in the comments or simply a 🌴 if you need holidays 🙃 this is a #collaboration with @thbhotels so its an #advertisment ♥️ #thboceanbeachhotel #ibizahotels #hotel #vacaciones #thbhotels #obeach #poollife #luxurytravel #bookingcom #tripadvisor #4startravel #enjoyibiza #travelvideo #hotellife taken in Hotel THB Ocean Beach by @jrl.world
159
7 years ago
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pssst..you know whats funny? 🔥🌲 the moment you get introduced to sameminded people, realize that in seconds and start creating one week later. this time (yeah its nearly #xmas baby), we got the old legendary #porsche356 and thought would be cool to take you out in the woods..🌲🌲🌲 enjoy the video and tell me your dreamcar 🔥 @jrl.world @m.s.v.k @porsche @katmeoz #porscheclassic #porsche #oldtimer #classiccars #luxury #luxuryvisualz #356 #christmastime #xmastime #santaclaus #christmastree #xmastree #carsofinstagram #retrocar #vintagecar #historiccar #oldtimers #dreamsaremadeathome taken in Hamburg, Germany by @jrl.world
192
7 years ago
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just a 24hours #me #myself and #i post. 🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴 actually everybody is cared of that #shadowban and posts some test.. yeah, well.. if you interact, you do, if you dont, you dont.. #keepitsimple #germanguy in #valencia #traveller #filmmaker #photographer #salesguy #foodlover #andnotbrown because #nevergetreallybrown taken in Valencia by @jrl.world
0
7 years ago
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#fashion #store #alicante @montresorfashionalicante a few weeks ago i was in #spain to work and reload some sun. The 3 weeks have been pretty busy but I loved the flow, meeting people, creating content, getting paid & have the sunshine in my face everyday. Thx to @montresorfashionalicante for your trust and the nice time while filming and photographing your #premiumstore thx to the models and the positive vibes (as usual) @im.ivangonzalez__ @albagmena #cinematicadvertising #cinematicbroll #sun #sunshine #goodvibes taken in Alicante, Spain by @jrl.world
19
5 years ago
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