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juddsurtida

@juddsurtida

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Designer for @ascolour
Previously @lesmills

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Yayoi

Directed by @juddsurtida
Produced by @yayoimatchesleuschke
Special thanks to @tearailodge by @juddsurtida

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15

a month ago

™ by @juddsurtida

79

5

a year ago

SUNKISSED PROMISES FOREVER (S.P.F) —
is a study into the idea of THE ENDLESS SUMMER™.
That Summer isn’t only a season.

It’s today, tomorrow, next week.
The sun, the rain. The love, the pain.
The adventure, and the mundane.
It’s the promise that Summer, although fleeting,
never truly fades. An ethos to carry forward, always.

A reminder to be present.
A reminder to follow your North Star.
A reminder to keep chasing the sun,
knowing that it’ll set.

An exercise turning Memories
into Makings and Memorabilia.
Mementos of time well-spent;
and that time well-spent with others.

We’ve got 100 years if we’re lucky.
So live it. Head high.
Even in the hurt.
Especially in the hurt.

Surf the storm. Pirouette through Hellfire.

S.P.F becomes the reminder to live fully.
Especially in a time where the world moves
at an infinite pace. Choose to slow down.
Let time slip by. Do everything that makes you feel alive.

Summer ends,
but it’ll never die. by @juddsurtida

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13

a year ago