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Julie Kalinowski

@jules.fitzroy

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Co-Founder @fitzroyrentals where ✨dress rental magic ✨ happens. Lover of life and Mama to J & K

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First week of summer in the books. From Calgary to Fairmont Hot Springs, BC and back, the rain didn’t stop us. Too many pics to make up just 20, and excluding Happy Gilmore golf moments and more 😂. Love these people so much ❤️❤️❤️ #summervacation2026 #ocanada by @jules.fitzroy

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20 days ago

One week, so many events! Our incredible team has been handling double time the orders these last weeks and we just end up showing the fun side here. From @thecdnacademy Canadian Screen Awards last night - congrats @yolonurcan for winning for Visual Effects for the epic Nirvana the Band movie! - and last Sunday with the opening of @fashionarttoronto . It’s amazing to witness such brilliant Canadian talent in film and fashion! Thank you to our @fitzroyrentals team for pulling through and continuing to pull through these crazy months we call “busy season”. It’s amazing to see our dresses in the crowd, it never gets old! 💖💃 by @jules.fitzroy

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2 months ago

What if getting dressed for a big event felt less stressful, more affordable, and more fun?

This week on WOMENdontDOthat, Stephanie Mitton talks with Angela Pastor and Julie Kalinowski, co-founders of The Fitzroy, about building a Canadian dress rental business rooted in confidence, sustainability, and real customer care.

They share how they grew from a pop-up boutique into a national business, what they have learned about risk and entrepreneurship, and why helping women feel like themselves is at the heart of the work.

Listen to the full episode and reflect on where you might be overthinking the next step.

#WOMENdontDOthat @ange.fitzroy @jules.fitzroy @fitzroyrentals #WomenInLeadership #WomenEntrepreneurs #CanadianBusiness #SustainableFashion #DressRental #Confidence #WomenSupportingWomen by @jules.fitzroy

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2 months ago

Pura Vida indeed. From howling monkeys to dodging waves to sunsets on the beach and lots in between. We ❤️ you CR. by @jules.fitzroy

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3 months ago

Happy Easter from these bunnies to you and yours 💕🐣. Last pic is the forced smile request 😂💖🌸 by @jules.fitzroy

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4 months ago

The time is FINALLY here, our ANNUAL RETIRED DRESS SALE is back and bigger than ever with over 1,000 dresses!

*all items final sale
*fitting rooms available
*no presale

🗓️April 11: 10am-5pm
🗓️April 12: 12pm-5pm

📍TCE on Sterling. 213 Sterling Road - Unit 107B

We can’t wait to see you there✨ by @jules.fitzroy

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4 months ago

Having a ball with my babe and babes. Thank you @motionballto for an amazing event for an amazing cause @specialocanada . We were honoured to be a fashion partner and see all our @fitzroyrentals dresses in the crowd! #motionballgala #motionballto
All dresses @fitzroyrentals of course 😘❤️💃 taken in Liberty Grand Entertainment Complex by @jules.fitzroy

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6 months ago

Thank you for having us @motionballto , what an incredible night celebrating the Special Olympics athletes! We loved seeing so many of our dresses in the room not to mention our 🔥 team in their gowns! @jules.fitzroy & @ange.fitzroy wearing two of our new Sau Lee beauties. 10/10 would recommend. #motionballgala by @jules.fitzroy

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6 months ago

Ah yes, 2016 was a big one for us. The year we finally took the leap from roaming retail pop up to a full time Dress Rental Company. Just the two of us and our little second floor apartment against the world. Hard to believe it was 10 years ago!! (and @blogto if you could PLEASE update our listing, this is mortifying, we’ve changed a bit!) One of us had a baby that year, one of us pulled dry cleaning back and forth in a wagon because we didn’t own a car yet, but we made it work! Thank you from the bottom of our hearts to every one of you who climbed those stairs and rented one of our 6 dresses. It meant literally the world and started our journey to where we are today, and we could not have done it without you! Keep an eye out for lots of fun 10 year anniversary celebrations happening this year at The Fitzroy and never forget that “borrowing is the new black”! Xoxo - Ange & Jules (very short-lived “Slice Style Girs”) LOL. *more 2016 memory lane pics in our stories! by @jules.fitzroy

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6 months ago

2025 was a year. Had to do the reel to my kids current fave song 😂 it felt right. So grateful for my family, friends and @fitzroyrentals fam and so excited and buzzing for the year ahead. Let’s go 2026! Bringing all the positive vibes and lessons with me and focusing on self growth, biz growth and fun times with friends and loved ones 🥰💃 by @jules.fitzroy

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7 months ago

And that’s a wrap on 2025! We’re so grateful for each and every single one of you for helping us create an amazing community and spreading the dress rental magic ✨

We can’t wait to share everything we have in store for 2026 🩷 taken in The Fitzroy by @jules.fitzroy

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7 months ago

Our favourite night of the year, always. The night we get to dress up and celebrate the best team in the biz, the magic makers who put in so much hustle, heart and care to make Dress Rental Magic happen, day in and day out. Nothing better than seeing this team all done up and looking so stunning in the dresses, having so much fun together and celebrating a stellar year serving our wonderful clients here in Toronto and across Canada. Thank you as always to our photographer extraordinaire @joelgale.imaging !

Please show some love for the stunning beauties of the Fitzroy team, and wishing you and yours the happiest of holidays!

Those who couldn’t make it - you were missed! xo A & J by @jules.fitzroy

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7 months ago