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Julie A Broad

@juliebroad

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Founder of Book Launchers.
We turn expert ideas into nonfiction books people read.
Join Author Lab (free) on Skool.
All links below. #noboringbooks

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Ownership and control are not the same thing. With a good hybrid publisher you keep your rights and your royalties. But they are the ones filing the copyright registration, loading the metadata, setting up distribution. You own it. They control whether it actually gets done.

The Anthropic settlement made that real. Three thousand dollars per book for authors whose work was pirated to train AI. The catch was copyright registration. No registration on file, no claim. Authors who fully owned their books still got nothing, because the paperwork they paid someone else to handle was never filed.

Here is the part nobody wants to hear. When someone else holds a step, you check that step. More oversight, not less. That is the price of handing work off.

Go look right now. Is your copyright registered, and is your name on it as claimant. Is your ISBN record correct. Is your book actually listed where they told you it would be.

Hiring help does not transfer the responsibility to verify. by @juliebroad

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10 days ago

Royalties won't build your business. Your book's real value is what you build AROUND it. Check out the Published to Profit Summit, Oct 12-16.

👉 Learn more and register for free: Link in Bio

#BooktoBusiness #AuthorMarketing #NonfictionAuthors #AuthorityMarketing #PublishedAuthor by @juliebroad

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11 days ago

For Authors, Entrepreneurs, CEOs, Coaches, Consultants, & Subject-Matter Experts:

Do you know what question most authors ask once they've published their first book?

"Now what?"

The book is out. The launch is over. The excitement fades.

And too many authors are left with a garage full of copies and no real business to show for it.

Here's what changes that:

🎯 Turning your book into a lead magnet, not just a product
🎯 Using your book to build an email list that compounds monthly revenue
🎯 Packaging your expertise into coaching, courses, and speaking fees
🎯 Positioning your book as proof of authority -- not the whole offer

This is what will be discussed at the Published to Profit Summit, a free virtual event running October 12-16.

19 expert speakers. Zero fluff. One goal: help you build a real business from the book you already wrote.

Learn more and register for free: Link in Bio by @juliebroad

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14 days ago

🎙️ Julie Broad of Book Launchers is on the podcast!

What happens when you stop thinking of your book as “just a book” and start treating it as a powerful business asset?

Julie joins the conversation to share insights on book publishing, building authority, and turning your expertise into opportunities that extend far beyond the pages.

🎧 Listen to the full episode and discover more:
🔗 https://www.authormedia.com/how-to-relaunch-your-book/

#BookLaunchers #JulieBroad #AuthorMarketing #BookPublishing #Authors #AuthorSuccess #WritingCommunity #BookMarketing #AuthorBrand #PodcastGuest #Publishing by @juliebroad

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15 days ago

What if your book could do more than generate royalties? 👀📚

Your book can be a doorway to new clients, opportunities, authority, and revenue streams—and the Published to Profit Summit is here to show you how.

Join this FREE 5-day virtual summit from October 12–16 and learn from experts who know how to turn publishing into business growth.

We’re excited to see @juliebroad take the stage as one of the featured speakers, sharing insights to help authors get more from their books and expertise.

🔗 Register here: https://publishedtoprofitsummit.com/upcoming?am_id=julie9758

#PublishedToProfit #PublishedToProfitSummit #BookLaunchers #AuthorsOfInstagram #Authorpreneur #BookMarketing #AuthorMarketing #PublishingSuccess #BookBusiness #BusinessGrowth by @juliebroad

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18 days ago

Did your book land you a single speaking gig this month? Did one reader email you this week to say it changed how they think about something?

If the answer is no, here’s the part that might be a relief. Your book probably isn’t the problem. Nobody can find it.

Something shifted fast in the last two years. People stopped searching and started asking. They ask ChatGPT for the best book on negotiation. They ask Perplexity who the real authority on burnout is.

And AI doesn’t answer by reading your book and judging the writing. It answers with the authors it can find, understand, and verify.

So if your site returns nothing readable to a crawler, if the framework you invented only lives in your head and your podcast interviews, if nobody outside your own accounts has ever written about you, you are not in the conversation at all.

That’s why we built the AI Discoverability Audit. You get scored out of ten on the five things that decide whether you get found: positioning, platform, placement, proof, and public discussion. A real person on my team reviews every single one, which is why it takes a couple of business days. It’s a detailed action plan, not a one page report. Two hundred dollar value, free right now.

Get yours at booklaunchers.com/auditmybook by @juliebroad

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19 days ago

When Wayne Dyer’s publisher did little to market his first book, he loaded a station wagon with copies and took his message across the country—bookstores, radio shows, anywhere people might listen.

Authors often stop after telling their story 50 times because they’re tired of hearing it.

But your reader is hearing it for the very first time.

You may not need a station wagon anymore—but you still need to put in the miles. So get excited about sharing your story and message each and every opportunity you get!

#BookMarketing #AuthorMarketing #AuthorsOfInstagram #ThoughtLeadership #BookLaunchers taken in Boston, Massachusetts by @juliebroad

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a month ago

Some librarians will tell you they don't carry self-published books in their library; however, all libraries have self-published books. The trick is that your book can't look like it was self-published and it needs to have some other very important factors. Get your book into libraries with these five tips.#selfpublishing #bookmarketing by @juliebroad

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a month ago

A study just came out and the results might shock writers! AI written stories were not only rated higher but the readers could not tell that it was written by AI. What does that mean for authors writing a book? Should you just go ahead and use AI to write since readers can’t tell?

Link to article: https://selfpublishingadvice.org/ai-generated-stories/

Join our FREE Author Community on Skool Get real support, publishing strategy, AI updates, and behind-the-scenes insights you won’t find on YouTube.
👉 https://www.booklaunchers.com/skool by @juliebroad

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a month ago

A manuscript came to my team with a mountain named after the explorer who first climbed it. Turned out the mountain was named after his dog.

It sounded completely plausible. It was wrong.

My team finds this constantly now. Stats nobody can trace, studies that were never published, quotes from people who never said the words. Nobody set out to lie. They asked AI for research, got a confident answer, and it read so well that nobody checked it.
That is the problem. AI does not sound wrong. It sounds right, and it sounds right in your voice.

Use it to draft. Never as your source. If you cannot find the link, cut the claim. by @juliebroad

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2 months ago

Have you seen this trend of asking ChatGPT to warn someone before they meet you? Well I this is exactly what ChatGPT thought you should know about me before you meet me. Now if you do know me, how accurate was ChatGPT? by @juliebroad

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2 months ago

ALL IN is the choice. UNSTOPPABLE is what we become. UNFORGETTABLE is what we leave behind.

That was the through line at the US West Leadership Summit. 18 chapters, 100 people, one room, every one of them volunteering their time to make EO better for somebody else.

I walked out with an I See You Award from Steve Levine - the Regional Chair. Steve gives more to this organization than almost anyone I know and I’ve been grateful to work alongside him on a few things! Getting recognized by the person who set the bar means more than the award does. We also won the pickleball tournament together which was fun.

I’m going home with new leadership lessons and tools , some@amazing new friends, lots of invitations to play pickleball 😆, and the memories of laughing so hard I cried at@least three times a day. ❤️🙏😆 by @juliebroad

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2 months ago