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Road tripping through Munich, Barcelona and Paris these last few days reminded me of something simple. The best work happens in person. Sitting down with creators, media partners, and our EuroLeague content team changed the conversations. More direct. Suddenly everything gets clearer. Less theory. More conviction. 

We’re underestimating what EuroLeague can be as a storytelling platform. Especially through Nigel’s journey. This is not just basketball. It’s pressure. Mental health. Performance under weight. That’s the story people actually care about. Real life stories in a total immersion output. 

Grateful to Lisa, Eleni, Andrej,Danilo, EuroInsiders (Benedikt, Alex, Henrique, Maxime and other friendly producers), Etienne, Antoine, Léopold, our EuroLeague content team, Joris, Xuban, Martin, Rosie, IMG, Paris Basketball, Bayern Munich, Magenta, BFM, France Télévisions, Overtime, L’Équipe, Disney+, Canal+ and others who showed up and leaned in to participate in our panels in Munich and Paris. EuroLeague & Friends is more than content. It’s not a format. It’s a signal. 

We want to take these conversations out of podcast studios and into universities, schools, and sports academies across Europe.

So the real question is simple: Where should we go next? by @juliensegui
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6 months ago
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How was it? Istanbul 29.1.26 Bosphorus Boat Ride 🇹🇷 by @juliensegui
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9 months ago
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Under the stars @paobcgr taken in Athens, Greece by @juliensegui
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2 years ago
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40 minut nestačí. ⏱️ Sportovní obsah se mění a Euroliga ukazuje, jak se tomu přizpůsobit.

Nové trendy, Gen Z a prostředí sociálních sítí mění způsob, jakým fanoušci sport konzumují. Euroliga proto staví na videu, gamifikaci i lokalizovaném obsahu a snaží se zachytit pozornost fanoušků. Důležitá je také rychlost, se kterou je potřeba obsah publikovat.

„Věnujeme hodně pozornosti a investujeme hodně do našich rad, aby například sestřih utkání byl venku do deseti minut po konci zápasu. A nemluvím o krátkém videu, ale až osmiminutovému sestřihu,” prozradil vedoucí contentu Euroligy Julien Segui.
#SportAlive #SportAlive2026 by @juliensegui
1
10 days ago
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How can I explain? #como 2026 taken in Villa D'Este, Lake Como, Italy by @juliensegui
9
12 days ago
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Septembre 2026 ✈️ by @juliensegui
5
15 days ago
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When internet sounded like this! by @juliensegui
5
2 months ago
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Summer26 bringing back memories by @juliensegui
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2 months ago
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Feels Like Summer26 by @juliensegui
1
3 months ago
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Knicks season may be over, but we’re not done with basketball. 🏀

Another unforgettable moment from The Iran Job.

American basketball player Kevin Sheppard traveled to Iran expecting one season on the court. What he found was a country—and people—that changed him in ways he never imagined.

Watch The Iran Job now. Link in bio.

#TheIranJob #Basketball #BasketballMovie #SportsDocumentary #Documentary DocumentaryFilm KevinSheppard Iran Hoops BasketballCulture SportsStories TrueStory IndependentFilm PartnerPictures NYKnicks KnicksNation by @juliensegui
2
3 months ago
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The World Cup started today.

Before the matches, the headlines, and the glory, there are dreams.

REGGAE BOYZ follows Jamaica’s 2014 World Cup qualifying campaign and the players, coaches, and fans who believed they could reach soccer’s biggest stage.

⚽ Watch now — link in bio and here: 
https://vimeo.com/ondemand/reggaeboyz

#WorldCup #Jamaica #Soccer #Football #ReggaeBoyz
 
Produced by Brian Bedol, Abigail Disney, Till Schauder, Sara Nodjoumi & Julien Segui & The Post Republic
Directed by Till Schauder
Featuring music by Sheldon Shepherd & The Nomaddz by @juliensegui
0
4 months ago
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Back2Back Video Dump #budapest by @juliensegui
1
5 months ago
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