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Katie | Brand Designer

@katiecarrolldesign

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720
following
Empowering brands with innovative design
Branding • Illustration • Websites
Enquire now for 2026 ↓
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A little look into one of my favourite parts of the branding process. Creating custom illustrated repeat patterns. These additional brand elements are powerful tools in shaping your businesses visual identity, adding so much personality, enhancing recognition and developing emotional connection with your audience. Incorporating these assets is more than just an aesthetic choice; it’s a strategic approach to building a strong, recognisable, and emotionally resonant brand identity. Here are just a small collection of my favourite designs🤠 Do you have a brand pattern? [brand designer, branding, graphic design, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] by @katiecarrolldesign
4
14 days ago
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A recap of some of the projects I’ve had the pleasure of working on this summer🥹 Now we have had the first official day of Autumn it’s so nice to look back on some of the designs I’ve worked on so far this year. I’m so sad the summer is over but excited to jump into so many exciting projects into Q4🤠 & if you’re feeling inspired to invest in your own personality-rich brand, I’d love to connect! Enquire for Autumn 2026 in my bio. 💌 [brand designer, branding, graphic design, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] by @katiecarrolldesign
7
25 days ago
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A look into my design process for creating brands Mainly fueled by flat whites and puppy distractions🥹 Another look at the wonderful @wildblueevents 🤍 [brand designer, branding, graphic design, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] by @katiecarrolldesign
2
a month ago
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A peak into what I get up to as a designer working from home👩🏼‍💻🤠 Over the summer it’s been so nice to expand the office to outside, I always feel so much more inspired and productive. Spent the last few days making the most of it before autumn well and truly starts!! I also always try and set a structure for my days as sometimes it’s just too easy to sit on the sofa and loose motivation. If you run your business from home, what do you days looks like? [brand designer, branding, graphic design, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] taken in London by @katiecarrolldesign
7
a month ago
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Another look at @thebigpawclub 🐾 Creating hand drawn mascots are one of my favourite parts of the design process. This design is based on Magnus the Great Dane. The dog the inspired The Big Paw Club and its mission to create products tailored for dogs of all sizes. What do you think of this design? [brand designer, branding, graphic design, giant dog breed brand, pet accessory brand, dog illustration, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] by @katiecarrolldesign
5
a month ago
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A brand breakdown for @thebigpawclub🐾 A dog accessory brand creating premium products designed with giant dog breeds in mind. I absolutely loved working on the designs for @thebigpawclub What do you think of this brand design?👀 [brand designer, branding, graphic design, giant dog breed brand, pet accessory brand, dog illustration, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] by @katiecarrolldesign
0
a month ago
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Another look at @thebigpawclub branding🐾 A bold brand with a mission to create premium products designed with giant dog breeds in mind. This project was such a pleasure to work on, I can’t wait to see their products launch soon!👀 [brand designer, branding, graphic design, giant dog breed brand, pet accessory brand, dog illustration, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] by @katiecarrolldesign
13
a month ago
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A little look through my journey to becoming a designer🤠 I always love learning about everyone’s journey into creative careers and entrepreneurship as often it takes your on the wildest ride before finding what you are actually meant to be doing. Shout out to @cardiffmetent for supporting my creative entrepreneurial journey from creating pet portraits as a student to working on design projects with businesses globally🤩 So glad to have found my passion and can’t wait to see what’s in store next🥂 [brand designer, branding, graphic design, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] by @katiecarrolldesign
5
a month ago
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Introducing @thebigpawclub 🐾 A dog accessory brand creating premium products designed with giant dog breeds in mind. Sonia reached out with a vision to create a brand as bold and distinctive as her mission. To ensure every dog no matter the size could have products specifically designed for durability, comfort and style. With this in mind we developed a brand identity inspired by Magnus their adorable Great Dane who has continued to inspire the brand. Centring him within the logo variations as a mascot for the brand. I absolutely loved working in collaboration with @thebigpawclub and @magnusthegreatdane to bring their brand to life! I can’t wait to see where it takes them! Stay tuned to see how we created the designs from concept to finished brand identity🤍 [brand designer, branding, graphic design, giant dog breed brand, pet accessory brand, dog illustration, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] by @katiecarrolldesign
3
2 months ago
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My boyfriend does the voice over for my design … it just gets better and better😭 Should he do another one? 🤣 [brand designer, branding, graphic design, logo design, rebrand, brand strategy, fantasy balls, small business, creative design studio, illustrations, hand drawn] taken in United Kingdom by @katiecarrolldesign
20
2 months ago
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Another look at the website I created for a wedding florist @all.inbloomfloristry 💐🤍 This website was designed with purpose and intention, built to connect and convert. Your site is often the first place your audience experiences your brand so it is key to ensure you make the right first impression. & if you’re feeling inspired to invest in your own personality-rich website, I’d love to connect! Now booking for Q4💌 [brand designer, florist branding, floristry, branding, graphic design, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] by @katiecarrolldesign
5
a month ago
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A logo might be small, but it has a big job to do in communicating your business to your audience. It is a simple and identifiable symbol to bring together your brand. It needs to translate your brand story and values through distinct visuals that help recognise and remember your business all in one graphic. Here are a few marks I’ve created, each with its own personality, story and purpose🤍 Which one is your favourite? ↓ [brand designer, branding, graphic design, logo design, rebrand, brand strategy, small business, creative design studio, illustrations, organic design, earthy palette, minimal, hand drawn] taken in United Kingdom by @katiecarrolldesign
4
2 months ago
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