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KJ aka K.PRITTY(@kayjayeffel)'s profile avatar HD Profile

KJ aka K.PRITTY

@kayjayeffel

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Founder @prittyuglybrand
Just Be You.
Training for my first Half Marathon @teambaa
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Most people try to fit in. This is for the ones who don’t. Prittyugly. Just be you. #prittyugly #defylabels #justbeyou #aswm taken in Atlanta, GA by @kayjayeffel
114
5 months ago
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I didn’t start Prittyugly just to make clothes. I started it because I never felt like I fit in. Growing up with ADHD, I was labeled, overlooked, and misunderstood. My confidence was shot. I wasn’t the smart one. I wasn’t the athlete. I wasn’t the favorite. But I had style. And that gave me a way to be seen. Prittyugly is for people like me. People who were told they’re too much or not enough. People who had to build self-love from scratch. This brand is about more than fashion. It’s about breaking the mold, defying labels, and being unapologetically you. The full story’s coming soon. But just know… I had to create this. For me. And for you. #DefyLabels #Prittyugly taken in Boston, Massachusetts by @kayjayeffel
17
a year ago
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Me & my favorite girl in the 🌎‼️ #love #girldad #jordan #style #mensstyle #fashion taken in Boston, Massachusetts by @kayjayeffel
12
10 months ago
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Late night run. 🧱x🧱 #bostonmarathon #marathon #training #run #runclub taken in Robert's Playground by @kayjayeffel
6
22 days ago
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Post-run vibes 🏃🏾‍♂️ Switched up the scenery today and got some Zone 2 work in around Jamaica Pond. I usually run through my neighborhood, so it was dope being somewhere with so many other runners out getting their miles in. Definitely a different energy. Just a quick look at the aftermath + today’s numbers. Still learning. Still building. Still putting miles in. Boston Half Marathon — November 8th. 🎯 I’m documenting the whole journey, so more training videos coming. #BostonHalfMarathon #HalfMarathonTraining #RunningJourney #Zone2Training #BostonRunning taken in Jamaica Pond by @kayjayeffel
6
a month ago
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Photo dump 1. Playing with the newest trend. 2. Bowling with Jordy. 3. Next drop. 4. Ballerina. 5. My healthy obsession. 6. Young Reemo. 7. Work. 8. Sample. taken in Boston, Massachusetts by @kayjayeffel
5
4 months ago
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A few moments from this past weekend in Atlanta. 1. Selfie about to walk into @atlantastreetwearmarket 2. @prittyuglybrand newsletter from earlier that week 3. Picture of my booth (built by @intothesoll ) 4. Video of the booth 5. Random inspo 6. Picture of my broken luggage courtesy of @delta 7. Video of landing safely in Boston 8. Next drop #prittyugly #defylabels #aswm #atlanta taken in Atlanta, Georgia by @kayjayeffel
50
5 months ago
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NOTE TO SELF‼️ Stop getting caught up in the results. Success isn’t built in the wins—it’s built in the days you don’t feel like showing up but still do. Stay disciplined. Stay consistent. The results will come. taken in Boston, Massachusetts by @kayjayeffel
5
5 months ago
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Quick breakdown of the fit of our best seller “JUST BE YOU” #prittyugly #justbeyou taken in Boston, Massachusetts by @kayjayeffel
85
6 months ago
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Building in silence. Growing on purpose. #justbeyou #prittyugly taken in Boston, Massachusetts by @kayjayeffel
9
7 months ago
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Let Black Boys Be. Hat: @poloralphlauren Bag: @prgrssn Sunglasses: @jamesoro Shirt: @hm Tie: @poloralphlauren Coat: @hm Jacket: @abercrombie Pants: Beaumont Studios Shoes: @koifootwear #kpritty #streetwear #fashion #mensstyle taken in Boston, Massachusetts by @kayjayeffel
24
8 months ago
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FIT CHECK‼️ #prittyugly #mensstyle #streetwear #fashion #mensfashion taken in Boston, Massachusetts by @kayjayeffel
18
10 months ago
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