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Kevin Maurits

@kevinmaurits

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Husband & dad of two. Failed entrepreneur. Employed salesman. Former Marine. Part-time bathroom athlete. More free than ever. I like coffee.

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A few weeks ago, my business went to shit and I went back on payroll.

Not exactly the entrepreneurial success story LinkedIn promised me.

The scoreboard is moving, my ego survived, and Plan B is starting to look good if not better than plan A.

Morning routines? Absolutely fucked. Two kids don’t give a shit about them, so now I train in bathrooms, do dips on kitchen counters and occasionally hang off a pull-up bar like an unemployed gorilla after everyone’s asleep.

No gym. No perfect schedule. Still getting the reps in. Still beating most 25 yo gym bros.

I’m actually happier.

I clock out. I go home. I spend my weekends drinking coffee, making pancakes, chasing my boys around Barcelona and chasing my wife around the house when they sleep.

And for once, I’m not mentally running a business while doing it.

Spent quite a while chasing freedom through entrepreneurship, only to realize I was missing the life I wanted that freedom for.

Will I build something again? Probably.

Am I in a hurry? Fuck no.

Former Marine. Failed entrepreneur. Employed salesman. Dad of two. Part-time bathroom athlete.

Different mission. Same fucking standards.

Coffee helps.

#kevinmaurits #yesimtaggingmyownnamefyou taken in Barcelona, España by @kevinmaurits

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a day ago

Last week I was standing in the water with one of my sons, throwing food to the fish.

Just us, a handful of food, and ab-so-lute joy.

It reminded me that I can work harder, earn more, build more and give them more…

But none of that replaces me actually being there with them.

So yes, I’ll keep building.
I’ll keep providing.
I’ll keep pushing.

I just don’t want to get so busy creating a better life for them that I miss the one they’re already trying to share with me.

#feedthefish #kevinmaurits #yesimtaggingmyownnamefyou by @kevinmaurits

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16 days ago

I kept thinking freedom was more money, more time, more control.

Maybe sometimes it’s just having nowhere else you need to be.

#kevinmaurits #yesimtaggingmyownnamefyou by @kevinmaurits

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21 days ago

Life lately.

Walks, family, carnival faces, stupid hats, walks, tiny calves and a pretty wife.

Wouldn’t trade it.

#kevinmaurits #yesimtaggingmyownnameFyou taken in Barcelona, España by @kevinmaurits

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23 days ago

I used to train for strength, performance, and how I looked.

Now I train for something different.

I never want my kids to remember me as the dad who was too tired to play, too tired to run, or too tired to show up.

I want to always have energy left for the people who matter most. by @kevinmaurits

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5 months ago

Spent too many years thinking keeping everyone comfortable made me a good man.

Truth is, every time I avoided honesty to avoid friction, I lost a little respect for myself. by @kevinmaurits

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5 months ago

You say you’re doing it for your family.

Then why do they get the version of you
that’s already drained?

Pressure is real. No doubt.

But what you do with it…
that’s a choice.

Do you carry it into the room?

Or do you earn the right to walk in calm? by @kevinmaurits

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6 months ago

This week(end) felt simple on the surface.

Couch time with my kids.
Night views from our apartment that still don’t get old.
A Valentine’s walk through the city with my wife.
Sunday at the aquarium with the boys.

But behind the scenes, I’ve been making decisions.

I’m working on myself again. Harder than before.
And if I’m honest, I realized something uncomfortable.

For a few months, I used “family” as an excuse.

An excuse to slow down more than necessary.
An excuse to avoid uncomfortable moves.
An excuse to delay decisions I knew I had to make.

Providing is part of loving.
Discipline is part of being present.
Growth is part of leadership.

Prioritizing my family does not mean putting business on hold just to spend a little more time around them. It means building something solid so that when I’m with them, I’m fully there. No stress. No regret. No quiet frustration.

This season is about alignment.

Train harder.
Focus deeper.
Lead better at home and in business.

Family first.
But not as an excuse.
As fuel. by @kevinmaurits

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8 months ago

ChatGPT is stealing your deals.
You just don’t see it.

This image was made with AI.
That doesn’t mean AI would recommend me.

AI doesn’t recommend content.
It recommends entities it trusts.

When buyers ask ChatGPT:
“What are the best tools?”
“Who should we shortlist?”

If your company isn’t named, you’re not being compared.
You’re not in the conversation.

That’s not marketing.
That’s missing trust infrastructure.

I wrote a breakdown of how to get your company recommended by AI in 30 days,
what signals matter, and how to install them.

You can DIY it.
Or you can have it done for you.

Comment “30” and I’ll send the doc. by @kevinmaurits

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9 months ago

2025 taught me a simple lesson.
What works once works again if you don’t abandon it out of boredom.

I confused momentum for arrival.
Stopped doing the boring things.
Started looking sideways.
Paid for it.

2026 is different.
Less scanning.
More pressure.
Same moves, longer.

Distribution beats opinion.
Consistency compounds.

Back to work. taken in Barcelona, España by @kevinmaurits

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10 months ago

I never cared much about birthdays.
Another year passing never felt that “special”.

Then last year, on this exact day, my son Idris was born.

A birthday used to mark what I had done.
Now it reminds me of what I’m here to do.

Time is still moving forward.
But now it has weight.
And purpose.

That’s worth marking. by @kevinmaurits

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10 months ago

Proof over promise.
Presence without pressure.

Two lines that come back because they’re the test and the compass.

Life keeps repeating itself until you meet it with a standard. The days fill up on their own: fatherhood, working out at home, conversations that matter, decisions that need logic, opportunities mixed with doubt, noise mixed with clarity.

The world glorifies complexity, but strength is built in simple stacks done without needing a stage.

Proof over promise means I don’t need to signal intent. The work is the announcement. Become undeniable so explanation becomes irrelevant.

Presence without pressure means showing up fully where it counts, without forcing life to feel profound every moment. Do what’s required, then stay calm enough to enjoy the hours in between.

Discipline is quiet. It’s a loop.

Walk. Train. Build. Protect. Love, but without turning it into philosophy.

I want to move forward not because it’s poetic, but because the path clears under feet that keep walking.

And to be clear, this caption isn’t advice. It’s me talking to myself. What you just read is what I’m telling myself every day. The words I need to hear, the standard I don’t want to drop, the voice in my head that keeps me in line. by @kevinmaurits

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a year ago