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🗞Editor in Chief @daisybeautymagazine
🙏 Workrelated? Please e-mail me! No DM:s.
💄My (Swedish) blog⬇️
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📅 Last week, this happened 1. A friend gifted me the perfect bag charm 🐾 2. I hit my head and Instagram came to the rescue 🚑 3. Found a new favourite lip color 🍅 4. The cutest cappuccino ever ☕️ 5. Created beauty calendar content 🎁 6. Nintendo’d up for Hud & Kosmetik 🧴 7. Invited my second cousin to dinner. She brought home-made marmalade. (I did the labelling. Love Dymo!) 🍎 8-10. Went to London for work events and meetings 🇬🇧

@maddeelenee @shr_sveriges_hudterapeuter @argatantenofficiell @sambergenstrahle #london by @kickinorman
4
4 days ago
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📸 Weekly drop 1. Heading into Monday like 😃 2. Took the wrong bus and then the right bus was 12 minutes behind schedule. 3. Got to hang out with Maggan 4. Tried new Laura Mercier eyeshadow palette 5. Me and Sam put together a list of maculine-ish perfume mists (on my blog, link in profile) 6-7. Morning  meeting at Björk & Berries flagship store 8. Everybody should have a denim coat! 9. Found misplaced keys. 10. Dogsat big dog. 11. Tried horrendous beverage. 12. Cosied up in the woods. 13. Dogsat small dogs. 14-15. Wasn’t allowed to read. 16. They finally took a nap! 17. The end of a slow weekend. 

@margaretagraas @sambergenstrahle @argatantenofficiell @lauramercier @bjorkandberries #beauceron #sheltie #Sweden by @kickinorman
2
12 days ago
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1️⃣➕1️⃣ Two weeks in one post! 1. Still summery in Sweden in early September ☀️ 2. Home-grown carrots 🥕 3-5. Enjoyed the surprisingly roomy Paloma Pool Club in Södertälje 🧖‍♀️ 4. Dressed for work work work. 5-7. The six-day work week ended with Daisy Beauty Expo, an amazing opportunity for beauty editors and beauty influencers to experience new brands and products. 8. Change of scene — went to Lapland 🌲 9-10. New issue of my beloved @daisybeautymagazine including test of ✨ LED masks, test of tubing mascaras and a full account of my trip to Japan and what I learned about J-beauty 🇯🇵 11. My mom knits these lovely mittens and I got myself a pair. I love free shopping! 😍

#daisybeautyexpo #swedishspa by @kickinorman
11
25 days ago
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📸 Last week’s camera roll 💄1. Tried red lipliner (yay!) and red lipstick (yay!)… 🍻 2. … by having drinks with colleagues Sam and Jeanette. The lip had a 3-drink limit. 🎨 3. Work shop for makeup novices. 🗞️4. The Daisy Beauty office beauty cabinet came in handy. 🧼 5. Ended the evening with brush cleansing. ☀️ 6. Wore my yellow tracksuit jacket for a reason. 🇧🇷 7. The reason! 🫶8. Public announcement. 🍑 9. Homemade peach marmalade. 🍞 10. Yum! 🍅🌶️ 11. Made tomato chutney, too. Hot hot hot! Will have to make a new batch for my mom. 🐶 12. Dog sat. ⌨️ 13. Very helpful dogs, assisting when blogging. 😶‍🌫️ 14. Love the new blur blush from Charlotte Tilbury! It really makes skin look smoother. 💸15. Went shopping bc needed to refresh my wardrobe. 🫒 16. I am not sure this is my colour but can’t resist the (lack of) fit… The slouchy silhouette, I mean.
📆 How was your week?

@sambergenstrahle @jeanettefriman @ingridsparris @daisybeautymagazine @soldejaneiro @charlottetilbury #50plusandfabulous #beautymagazine #beautyeditor by @kickinorman
10
a month ago
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🙌 I love this take on PR and ”free” stuff!
😈 If “free products” is the preferred term for work material/products provided for independent reviewing, then “free content” should be the corresponding term for editorial content.
🆓 Beauty brands, you’ve all been given “free content” on Daisy Beauty’s platforms over the years. It didn’t cost you a dime. You’re welcome!
📝 Because Daisy Beauty doesn’t work for brands, Daisy Beauty works for readers, followers and viewers - they all are our “boss”.
⭐️ If you are new to media, pr or my rants:
1. All brands are welcome to submit new products to Daisy Beauty for independent testing. No coverage is guaranteed but we do give personal attention to all products received.
2. What Daisy Beauty posts/publishes is decided by our editorial staff - for the benefit of consumers.
3. If a brand wants guaranteed visibility on Daisy Beauty’s platforms, please contact the sales department not the editors.
 🇬🇧 Don’t miss the video that set me off - it can be found at @britbeautyblog
🌎 Isn’t it interesting that we have similar integrity issues in both countries? However, pr people in the UK seems to be more thickheaded than in Sweden, where most pr are both helpful and respectful.

#media #journalism #pr by @kickinorman
5
a month ago
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Weekly sum-up 1. 😻 Brought out an old Choupette t-shirt 2. 👗 Olivia trying to explain her vision to vision-blind me 3. 🐶 Cutie patootie! 4. 🧹 Cleared my desk bc stressed. Did not spark joy. 5. 💸 I am happy Dolce & Gabbana launches premium skincare. The old 1300 SEK gel-cream feels a bit peasant. 6. 🍇 Picking fruits and berries for still life for the worlds bestest Daisy Beauty magazine. 7. ☕️ My flea markets thermos came in handy on Saturday when it was only me in the office. 8. 🎙️ Went to a launch event, met singer, influencer, reality star and beauty aficionado Meira Omar. 9. 🩷 When tired, dress brightly. 10. Tila is very helpful, making sure the magazine is designed to her liking. 11. 🇬🇧 Had dinner with my friend from London, Jane.

@oliviabmn @dolcegabbana_beauty @meiraomar @jeanettefriman @britbeautyblog #editorinchief #beautymagazine #daisybeautymagazine by @kickinorman
4
a month ago
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👗 20 looks from this summer?
👇
😍 Which one is your favourite?

#50plus #50plusstyle #personalstyle by @kickinorman
23
2 months ago
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🥞 Stockholm Brunch Club, part 2.
🍵 First part w/ latte art and matcha tea in previous video!

@argatantenofficiell #stockholm #brunch by @kickinorman
7
2 months ago
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🍵 Stockholm Brunch Club, part 1.
🥞 Part 2 in next post.

@argatantenofficiell #stockholmbrunch#brunchistockholm by @kickinorman
0
2 months ago
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👀 Last week… 1. Took the girls and myself for a walk to, and lunch at, Böna café. 2-3. Had to commute back to the office to take care of business. 4-5. Before getting on the train back to Gävle, I went for fries and beer at Griffins’ Steak House and found the most delicious little side dish. 🌽 6-7. By the end of the week, vacay was over. Back in Stockholm I had breakfast and latte art with BFF Linnea. ☕️ 8. Going to the office felt weird. 9. Finally made it to Måsen where me and Sam enjoyed a delicious seabass. 10-14. Celebrated my friend Sofia’s birthday and was lucky enough to be seated next to her clever, level-headed sister-in-law. 15. Found Sam a new hobby, wine-chess 🍷♟️

@argatantenofficiell @sambergenstrahle @sofia.strand @nazira_abzalova @ulrica.strand #winechess #bönacafe #sheltie @karin.enqvist @restaurangmasen by @kickinorman
8
2 months ago
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📸 Weekly camera roll 💸 1. Flea market bonanza… 2. … with guests who like to travel incognito. 🐾 3+4. The favourite guest was of course bestest boy Harley! 5. I was super happy about my pre-loved ’90s sand-coloured jacket… 6. … until I saw the fugly buttons! 7. Went to the Björk & Berries outlet… 8. … and found perfume oils I never seen before?! 😍 9. Beautiful family of three 💄 10. Team Glossgods was in the neighbourhood and we met for lunch at picturesque Böna Café. 🍳 11-12. At a flea market I got myself a miniature flat iron pan. 🥞 It had been used as a tea light holder, I am using it for blinis. 🥜 13-14. Was introduced to the first ”natural” candy (salted peanut butter dates) I like! 💇‍♀️ 15. Trying out styling products for my now shorter hair. 💥😱 16. For the first time my beloved Lancôme Skin Idôle serum super tint let me down - by exploding! 📩 17. Put together some end-of-summer tips for the Daisy Beauty newsletter. Click and scroll for subscription: daisybeauty.com/om-daisy-beauty/
❓What did you do last week?

@daisybeautymagazine @margaretagraas @bjorkandberries @glossgods @lancomeofficial @daveandjons taken in Böna Café by @kickinorman
9
2 months ago
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📆 Last week. 1. Sheltie sitting. 2. Someone put a turd in our mailbox. It should be illegal to harass regular people with racist homophobic misogynistic pamphlets like this. 3. Taking naps are the bestest. 4. Luxury lunch at Biltema. 5. Bought a plastic carpet for my bestie. 6. Strawberry jam. 7. I ❤️ fragrance mists. 8. Interesting book (micro review in IG highlight “Böcker”). 9. New ”house white” at our house. 10. Got myself a small thermos. 11. Me and Sam took the girls on a bus trip. 12. LOVE my elastic cat cord cord. 13. LOVE my pink Prada makeup bag from Florence which I admired while enjoying the violet licorice pastry from Lido. 14. Finally! Lambrusco weather. 🥰 How was your week? by @kickinorman
14
3 months ago
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