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KIDLY by MORI

@kidlybymori

189.2K

followers

1238

following

We’ve joined the @babymoriofficial family 🤝
Join us for the journey - it’s going to be a good one #KIDLYbyMORI

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POV: You saw your fave Jelly Shoes are back and immediately added to cart 🛒

Bye-bye stiff sandals, hello jelly joy!

✨ Seven zesty shades
✨ Soft soles
✨ The secret’s in the squishhhh

Which colour are you grabbing first?

#kidlybymori #summerfeet #parentingstyle by @kidlybymori

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5

a year ago

big kid bedtimes just got softer ☁️

their bedtime favourites now come in supersoft PJs & cosy robes - made for bigger little ones, from solo bedtimes to matching moments with younger siblings!

#babyMORI #KIDLYbyMORI #bigkids #sleepwearessentials by @kidlybymori

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21 days ago

Forever grateful for how close we live to the beach 🤍✨

#Cornwall #beachdays #mumsofinstagram #contentcreater #ugccontentcreator by @kidlybymori

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a month ago

Their childhood is in our hands, we have to protect it at all costs 🌱

toddler mum | boy mum | boy mama | adventure family | exploring with a toddler | 90’s childhood | family life | slow living | making memories | core memories | simple living | simple life | nature lovers | toddlerhood | outdoor life | parenthood | motherhood | raising a wildling | wild child | uk family | exploring the uk | rainy days | uk life by @kidlybymori

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11

3 months ago

Nearly a year apart not sure how these newborn baby grows turned into 12-18 month sizes🥹 June mamas how you doing x

Can’t wait for my peonies to pop 🌺 🌷

#11monthsold #firsttimeparents #peonyseason by @kidlybymori

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5 months ago

summer sponsored by Kidly by Mori 🍊🍑🍋

gifted by @kidlybymori

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52

5 months ago

The season of sunshine calls for playful staples. ☀️

Our oversized tees are made for long days, light packing & summer adventures big and small. Tap to complete their summer look or visit the link in our bio! ⛱️

#babyMORI #oversizedtshirts #OOTD #summervibes by @kidlybymori

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8

6 months ago

Happy Easter from our MORI family to yours 🐰

We hope your day was filled with lots of Easter eggs, sweet moments and a little bit of magic! 🪺

How did you spend your day?

🎥: @photo.ladkaa

#babyMORI #eastersunday #easterbunny #KIDLYbyMORI by @kidlybymori

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0

6 months ago

The best part of Easter isn’t the night before - it’s the quiet anticipation… just before little feet take over. 🪺

#parentinghumour #babyMORI #reallifeparenting #KIDLYbyMORI by @kidlybymori

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2

7 months ago

A few thoughtful pieces to make their Easter basket feel extra special! 🐣

Let us help you fill their baskets with Easter goodies by visiting us in-store or tap now to shop. 🪺

Where to find us:
📍34 Ledbury Rd
📍97 Northcote Rd
📍5 Hampstead High St

#eastergiftsforkids #easterbaskets #babyMORI #KIDLYbyMORI by @kidlybymori

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7 months ago

✨ CASTING CALL CLOSED ✨

We’re on the lookout for little personalities to join us for our June 2026 photoshoot in London 💛

Think soft outfits, lots of play, and a day designed around your little one just being them. From quiet cuddles to big belly laughs, it’s all about capturing those real, everyday moments we love so much at MORI ✨

Here’s everything you need to know:
👶 Ages: Newborn - 6 years
📍 Location: London
📅 When: June 2026

It’s a chance to spend the day with our team, make some special memories, and maybe even spot your little one in our upcoming campaigns 🤍

If it feels like a fit, we’d love to see you there. Apply via the link in our bio ✨

#CastingCall #BabyMORI #MORIcommunity #LittleMoments by @kidlybymori

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7 months ago

Wherever you are - summer, sommer, l’été - the season starts here. ☀️

Light layers, softer moments, and little pieces made for sun-filled days.

Step into sunshine. The Summer Shop is open. Link in bio! ⛱️

#babyMORI #HelloSunshine #LittleMoments #MORIMoments by @kidlybymori

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18

7 months ago