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Where Beauty Meets Efficacy
Shop curated skincare
Book expert treatments
Discover your best skin
est. 2016
NYC · LA · Hamptons · Aspen · Dallas
POSTS STORIES REELS TAGGED
Introducing Wonderblush by @knockoutbeauty
23
3 days ago
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You must get this lash serum! by @knockoutbeauty
58
a month ago
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Why is the topic of jealousy going viral? by @knockoutbeauty
72
2 months ago
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A night routine by @knockoutbeauty
111
2 months ago
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Some things are worth carrying with you.

The new Knockout Beauty tote, somewhere between here and there.

Now boarding at knockoutbeauty.com by @knockoutbeauty
62
3 months ago
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Someone had a little work done.
Allow me to reintroduce the Knockout Beauty website.
Better looking.
Easier to navigate.
More content.
More education.
More ways to shop, learn, and find your way to better skin.
Same standard. New site.
knockoutbeauty.com by @knockoutbeauty
36
4 months ago
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Most beauty retail is built to sell you everything.
We built the opposite.
A tightly held edit of the brands that actually perform, Environ, MBR, and a roster you won’t find assembled anywhere else.
Across five stores, held to a single standard, with people trained to guide you through it.
In the newly updated Hamptons goop guide, as we have been since 2016. by @knockoutbeauty
79
4 months ago
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From our founder, Cayli Cavaco Reck:
When we opened Knockout Beauty in Bridgehampton Memorial Day weekend of 2016, there were no beauty boutiques in the Hamptons.
Not really.
There were pharmacies with beauty counters. Legacy brands people already knew. But there was no science-forward skincare destination built around education, efficacy, and treatment.
And there certainly was not one carrying niche brands most people had never heard of yet.
I was 39 years old opening a beauty business in one of the sleepiest towns in the Hamptons.
Honestly, you do not think, “I am pioneering something.”
You think, “Maybe there is a reason no one else has done this before.”
But that summer changed something.
The same day we opened, my dear friend @leilanibishop and her business partner opened Botanica Bazaar. We had been friends since the 90s and both saw the same opening in the market. We simply interpreted it differently.
Leilani’s vision was beautiful. Green beauty. French pharmacy energy. Genuinely great.
We had a different point of view entirely.
The press came that summer because there was nothing else like it.
Looking back now, I can see we were part of the very beginning of the independent beauty retail boom nationally, while simultaneously pioneering beauty as a true category in the Hamptons.
Two frontiers.
One summer.
One bet.
And it was never just retail.
The treatment room became part of the story almost immediately and has since grown into one of the most sought-after appointments on the East End, summer after summer.
This Memorial Day weekend, we are already 85% booked for the summer.
Looking at these images now, I do not just see the evolution of a store.
I see the evolution of an industry.
Ten years of Knockout Beauty.
Our 11th summer.
Warmly,
Cayli by @knockoutbeauty
71
5 months ago
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We inherit more than eye color and bone structure.
We inherit patterns.
Tendencies.
Predispositions.
In skin, that may mean larger pores, more oil production, a greater tendency toward pigmentation, or collagen that declines more quickly over time.
None of this is good or bad.
It is information.
Once you understand what is genetically yours, you can stop comparing your skin to someone else’s and start making decisions based on your own biology.
That is when skin care becomes less about chasing perfection and more about understanding.
Less about self-criticism and more about self-respect.
There is something profoundly liberating about realizing your skin was never failing you.
It was communicating with you all along. by @knockoutbeauty
47
5 months ago
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Cayli feels like a living archive of another New York—one you can’t quite touch anymore, only glimpse through her stories. Raised alongside icons, shaped by a world most only read about, she carries it all with a kind of ease that never asks for attention, yet holds it completely. Sitting with her, even briefly, is to step into something layered and rare… and never quite long enough. I have a feeling her story will live in a book one day—one I’d love to photograph. Manifesting…. taken in Brentwood, California by @knockoutbeauty
25
5 months ago
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Not all forms of Vitamin A are created equal, and not every skin can begin in the same place.

That is where guidance matters.

If you are unsure where to start, we are here. by @knockoutbeauty
29
5 months ago
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A masterclass co-hosted with the LA Strong Foundation and the remarkable Maxi Kozler Koven.
Three classes yesterday. More than one hundred women in the weeks ahead.
The same method I teach everywhere, brought to women who have been carrying a great deal.
It was an honor to care for them.
When women are given space to restore, everyone around them feels it.
Thank you to Maxi, Drew, and the LA Strong Foundation for creating meaningful support for the women of Los Angeles. by @knockoutbeauty
48
5 months ago
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