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Kodaos LAB

@kodaoslab

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Paid ads + UGC creative for US consumer brands.
Meta & TikTok — done for you.
We build your funnel before you pay $1 ↓

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15 days ago

A moving company ad in 10 seconds.

The armchair is terrified. Then it isn't. That is the whole brief: show the fear, then show it handled.

We make short ads like this for US service businesses, 20 per launch, Meta and TikTok.

Moving company? DM "AD".

#movingcompany #movers #localbusiness #metaads #tiktokads #adcreative #smallbusiness #marketing by @kodaoslab

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15 days ago

A patio ad in 10 seconds.

Rain ruins the dinner, the roof opens, the evening is saved. One story, told without a word until the last frame.

We make ads like this for US outdoor living companies, and the sales sites they point to.

Pergola or patio company? DM "AD".

#pergola #outdoorliving #patio #contractors #metaads #adcreative #homeimprovement #marketing by @kodaoslab

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16 days ago

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16 days ago

A roofing ad in 10 seconds.

One character, one problem, one line at the end. No stock footage, no talking head.

We make short ads like this for US service businesses and DTC brands: 20 per launch, built for Meta and TikTok.

Roofing company? DM "AD".

#roofing #contractors #metaads #tiktokads #adcreative #smallbusiness #localbusiness #marketing by @kodaoslab

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17 days ago

CPM in Q4.

Exact change only.

From October every advertiser on earth bids against you, and CPM climbs every week through Black Friday. Nobody gets to sit it out.

What you control is how much each impression buys: fresh creative, a page built for the ad, and a budget plan made in September.

US DTC brands: we build the pipeline before you pay $1. DM "GROW" or link in bio.

#cpm #q4 #blackfriday #metaads #dtc #mediabuyer #ecommerce #paidsocial by @kodaoslab

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17 days ago

The one creative that ever worked.

Now a monument.

Every winner has a clock on it. Keeping it running is fine. Building nothing behind it is not — when it fades in week three, the whole account fades with it.

Five replacements in testing before you need them.

US DTC brands: we build the pipeline before you pay $1. DM "GROW" or link in bio.

#adcreative #creativefatigue #metaads #dtc #mediabuyer #marketingmemes #ecommerce #agencylife by @kodaoslab

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18 days ago

Pouring more budget into it.

It just overflows.

Budget is not the lever people think it is. Past a point the same creative reaches the same people more often, frequency climbs, and every extra dollar buys a worse impression.

The lever is supply: new angles, new openings, new reasons to care.

US DTC brands: we build the pipeline before you pay $1. DM "GROW" or link in bio.

#adspend #metaads #creativefatigue #dtc #mediabuyer #marketingmemes #ecommerce #paidsocial by @kodaoslab

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18 days ago

Scaling the winner.

Gently.

A winning ad is not a machine, it is a balance. Double the budget overnight and delivery resets, CPM spikes, and the thing that worked stops working.

20-30% every 48 hours. Boring, and it keeps the winner alive for weeks instead of days.

US DTC brands: we build the pipeline before you pay $1. DM "GROW" or link in bio.

#scaling #metaads #adcreative #dtc #mediabuyer #marketingmemes #ecommerce #agencylife by @kodaoslab

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19 days ago

The pixel, watching everything.

And reporting half of it.

Your pixel sees less than it used to and guesses the rest. That is why platform numbers and your bank account disagree.

Fix the inputs: server-side events, clean event names, one purchase event firing once. Then trust the trend, not the decimal.

US DTC brands: we build the pipeline before you pay $1. DM "GROW" or link in bio.

#pixel #capi #attribution #metaads #dtc #mediabuyer #ecommerce #paidsocial by @kodaoslab

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19 days ago

The learning phase.

It's a baby. Feed it.

50 conversions per ad set per week, or the algorithm is guessing with your money. Every edit sends it back to day one.

Stop adjusting. Consolidate ad sets so the events land in one place, and feed it creatives instead of budget.

US DTC brands: we build the pipeline before you pay $1. DM "GROW" or link in bio.

#learningphase #metaads #facebookads #dtc #mediabuyer #marketingmemes #ecommerce #paidsocial by @kodaoslab

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20 days ago

Scaling day.

One wrong wire.

Scaling is not a bigger number, it is a sequence. Raise 20-30% every 48 hours, move one variable at a time, and never touch budget and audience in the same edit.

Do both at once and you will never know which one killed it.

US DTC brands: we build the pipeline before you pay $1. DM "GROW" or link in bio.

#scaling #metaads #mediabuyer #dtc #paidsocial #marketingmemes #ecommerce #agencylife by @kodaoslab

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20 days ago