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Koko | Performance Creatives for DTC Brands

@kokotheloco

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🎥 10+ years making videos
🥛30+ years consuming yogurt.
🤝 Founder @yogrtmedia

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Creative Diversity. That’s all that we do.

For brands that are scaling on meta -> click the link in my bio. by @kokotheloco

A lot can happen in a year if u lock in apparently.
End of Q1 2026 and it is very cool to reflect and look back at where I and @yogrtmedia was this time last year.

Pic 1: We just filmed our biggest shoot ever. 15 actors, 5 extras, dream team assembled. Shot 100 ads for 4 brands in 1 day.

Pic 2: jan2025 / filming the first ever ads by myself in the flat I was living in prague. (Don’t think these ever made it out)

Pic 3: it’s no longer just me, I somehow have managed to convince 13 other people (so far) to build this thing with me. I get incredible fulfilment from building this team and watching people grow. They make YogrtMedia what it is today.

Pic 4: feb 2025 / in prague wework where I spent countless hours by myself with no strategy or real idea on how I was gonna make this work.

Pic 5: yesterday with the leaders in the team we strategised and put our minds to work on how to take this rocket into space. It’s not just running and gunning anymore, there are mouths to feed, clients to keep happy and much more. And luckily I have people on my team smarter than me when it comes to strategy stuff. Feeling blessed to be surrounded by them.

Pic 6: guns

Pic 7 and onwards: moments from q1 2026

Q2 we are coming by @kokotheloco

We only had 1 hour to film an ad with 8 scenes so we had to PREPARE PREPARE for this one. We filmed the ad twice before mr bear came on the day. It was deffo worth it. by @kokotheloco

We had an hour to shoot an ad with Bear Grylls. A lot went into this, the team absolutely crushed it.

Big moment for @yogrtmedia tbh.

Beary Nice :) link for the full vlog below by @kokotheloco

Since you can now do long-form on instagram, why not drop the vlog on here.

Running it back for Round 3 making founder ads for @myrespire - the first two have picked up close to $2M in spend so we had to go above and beyond to try and match that.

vlog by @simon_alexa_

cc @yogrtmedia by @kokotheloco

We faked a @jubileemedia style debate to make ads for brands that sell online (mostly on meta - Facebook and instagram) by @kokotheloco

Spent all of Friday filming and editing a few ads for the agency. @yogrtmedia I think this is the 4th TV that we’ve destroyed in this house. by @kokotheloco

Day in the life the Yogrt Headquarters by @kokotheloco

20weeks wtf, that went QUICK. And it’s freaking crunch time right now. We’ve improved the product, now it’s time to find a few more good brands to work with. #senditseason #thegreatmflockinof2026 @yogrtmedia by @kokotheloco

We tested this about 6 weeks ago and it was a good hypothesis. Another framework added to the database.
Comment “hormozi” and I’ll send you the framework. by @kokotheloco

Biggest unlock this year tbh by @kokotheloco

It took him 10 years to stick to one thing, but once he did everything clicked! by @kokotheloco