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keffiyehs crafted in our family-owned factory
socially conscious heritage streetwear 🇵🇸🇯🇴
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PRINTS OF THE YEAR - a symbol rooted in identity, solidarity and resistance 🇵🇸🕊️

🔗 in bio to learn about our family owned keffiyeh factory

Inspired by @saudistylecouncil_ by @kuvrd
166
3 years ago
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3 years of live-streamed destruction exposed what 78 years of propaganda tried to hide.

They claimed democracy, peace, and freedom, until those values had to apply to everyone. For 3 years, the world didn’t look away. The narrative didn’t shift. It collapsed under the weight of its own hypocrisy.

Justice, dignity, and liberation for Palestine. 🇵🇸

Image credits: image 1 Ali Jadallah / image 2 unknown / image 3 M.E Archive / image 4 unknown via pinterest / image 5 AP Photo / image 6  Saeed Jaras Getty / image 7 Patrick Robert in 1988 by @kuvrd
112
17 hours ago
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AI can generate in seconds. It can’t replace generations of Palestinian craftsmanship. Our artisans keep Palestinian heritage alive through real skills, real hands, and real work, from our family factory to our workshops. by @kuvrd
9
3 days ago
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It isn’t a scam. But for Palestinian women, awareness alone has never been enough.

In Gaza, breast cancer screening and treatment have been largely suspended since October 2023. Knowing the signs means little when there is nowhere to go next.

So this October, book your screening, and help the women in your family book theirs. Have the conversation. For many of our mothers and tetas, cancer is still spoken about in whispers. 

Send this to someone who needs the reminder💗

Source: UN OCHA, Humanitarian Situation Report, 6 March 2026. by @kuvrd
4
6 days ago
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Sep 24, 2024 - Mount of Olives, Al Quds
٢٤ سبتمبر ٢٠٢٤ - جبل الزيتون، القدس
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. by @kuvrd
32
13 days ago
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From Palestine in the 1950s to Jordan today, our family factory has been crafting authentic keffiyehs for generations. Every keffiyeh is a heritage time capsule, made with uncompromised quality, timeless tradition, and hands that truly care 🤍 by @kuvrd
7
14 days ago
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If you are neutral in situations of  injustice, you have chosen the side of the oppressor. 
-Desmond Tutu by @kuvrd
4
22 days ago
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Macklemore losing his place on a tour is only one small reflection of a much bigger reality. Around the world, artists, students, doctors, business owners, and ordinary people have faced consequences for refusing to stay silent.

This isn’t about one person or one platform. It’s about what we are willing to risk when another person’s life is on the line. May we never become so protective of our own comfort that we forget the value of someone else’s life; may we never value money and power over innocent lives.

Humanity has to be worth more than anything. by @kuvrd
26
22 days ago
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Works by @azizmousa_ @kuvrd 

‘I recently documented a campaign centered on a family keffiyeh factory based in Jordan, originally built in Palestine. The factory is a practice that began with my friend’s Palestinian grandfather in the 1940s and continues today with their family.’

‘KUVRD was built to bring that heritage into a modern context. We are a streetwear and cultural goods brand rooted in Arab identity, with the factory sitting at the center of the story. Through this campaign, we’re documenting the workshop, the artisans, and the process behind each keffiyeh made.’ taken in Amman, Jordan - المملكة الأردنية by @kuvrd
8
a month ago
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Your KUVRD keffiyeh moves with you, which is your fav?

🎥 @abdelrahman_film by @kuvrd
11
a month ago
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End of summer sale starts now
 — link in bio by @kuvrd
7
a month ago
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What’s been on our mind lately 🕊️ Mahmoud Darwish quote in English and Arabic on white,
Palestinian poetry by @kuvrd
10
a month ago
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