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🏡 Thinking about selling your home? Don’t over-improve—improve strategically.
A few smart updates can make a BIG difference when buyers walk through the door:

🎨 Fresh paint
 🌿 Landscaping & curb appeal
 🚿 Bathroom touch-ups
 ❄️ HVAC improvements - get those fall services done!
 🍳 Smart kitchen updates 

The goal isn’t to spend the most—it’s to spend where it matters.
If you're thinking about selling, let's talk about which improvements could actually help your home stand out in today's market.

Michael Cassidy, Realtor 
Keller Williams First Coast Realty / KW Sports & Entertainment
 📲 (904) 203-9386 taken in Keller Williams First Coast Realty by @kwagentmohawk
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23 days ago
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Never forget. #NYC 🙏🏼❤️ taken in 9/11 Memorial Museum Ground Zero, NYC by @kwagentmohawk
0
a month ago
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🏠 August 2026 Northeast Florida Real Estate Market Update

Let's be honest...
The real estate market isn't what it was a few years ago.
You can't throw a house on the market at any price and expect a bidding war. Buyers aren't running around waiving inspections and offering $50,000 over asking anymore.

Honestly? That's not necessarily a bad thing.

The Northeast Florida market is becoming more strategic — and for some buyers, especially younger and first-time buyers, there may actually be opportunities that weren't available just a couple of years ago.

Here's the August snapshot across 8 Northeast Florida counties:

💰 Median Sales Price: $390,000
⬇️ Down 2.3% from July

🔑 Closed Sales: 1,764
⬇️ Down 11.4% from July

📦 Active Inventory: 6,448 Homes

📆 Days on Market: 31

🏷️ Average List Price Received: 97.7%

📊 Months of Inventory: 3.7

The biggest takeaway?

Buyers have choices again.

And one of the biggest opportunities right now might be something many buyers overlook:

NEW CONSTRUCTION.

Yes, I know what you're thinking..."New construction is too expensive." Sometimes it is, but don't just look at the sticker price.

Builders are often competing for buyers with:

✔️ Interest rate buydowns
✔️ Closing cost assistance
✔️ Builder incentives
✔️ Upgrades and flex dollars
✔️ Move-in-ready inventory
✔️ Warranties and lower immediate maintenance costs

For a younger buyer or first-time homebuyer, that can be a completely different path into homeownership.

Would you rather buy a $350,000 resale home at a higher interest rate and bring thousands of dollars to closing...

Or explore whether a builder can help buy down your rate, contribute toward closing costs and get you into a brand-new home with a warranty?

That's a conversation worth having.

And here's where sellers need to pay attention: You're not just competing against the house down the street anymore. You're competing against a brand-new home with incentives attached to it, potential amenities worth the HOA fee, and convenience.

That's why pricing, condition and marketing matter more than ever.

My take on August? The market is correcting expectatio taken in Keller Williams First Coast Realty by @kwagentmohawk
3
a month ago
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Ok...grab a coffee for this one...
🏠 NORTHEAST FLORIDA MARKET UPDATE — JULY 2026
The market is changing — but this is NOT a crash.
It's becoming a more balanced, buyer-driven market.
📊 July Snapshot — 8 Counties
💰 Median Sale Price: $400,000�📈 Year-over-Year: +2.3%
🏠 Active Inventory: 7,519�📈 Months Supply: 3.8
📅 Days on Market: 31
💵 List Price Received: 97.8%
📉 Closed Sales: 1,954
⚠️ New Pendings: 1,451�⬇️ -26.3% from June�⬇️ -24.7% YoY
And here's the BIG story:
🏗️ NEW CONSTRUCTION
Builders are competing hard for buyers with:
✔️ Rate buydowns�✔️ Closing-cost assistance�✔️ Builder credits�✔️ Upgrades�✔️ Price reductions�✔️ Move-in-ready inventory
That changes the game for resale sellers.
Buyers now have more choices — and more reasons to negotiate.
My take: We're moving from a market of urgency to a market of strategy.
Buyers: You may have more leverage.
Sellers: Pricing matters more than ever.
Investors: Run the numbers. Financing leverage may work better than cash with your ROI needs.
📲 Want to know what these numbers mean for YOUR property? Let's talk. taken in Keller Williams First Coast Realty by @kwagentmohawk
4
2 months ago
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Classic vibes, chill space with a pool.. this is Fleming Island living. Congrats to all parties involved. Now we work to get this to the closing table for our clients. 

@kwfirstcoast

#AgentMohawk #FloridaRealEstate #KWSE #claycountyfl #floridalife taken in Fleming Island, Florida by @kwagentmohawk
4
3 months ago
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Happy 250th Birthday to my beautiful but flawed America. 

Freedom. Choice. Key Lime Pie. Real Estate. 

🫵🤟🇺🇸🇺🇸🇺🇸🇺🇸🫶

Thank you to my bro CHAD Gpt for helping me with this image. taken in Keller Williams First Coast Realty by @kwagentmohawk
2
3 months ago
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🏡 Northeast Florida Market Update | June 2026

The market is shifting—and that's creating opportunities for both buyers and sellers.

📈 Median Home Price: $375,000 (+4.8% year over year)
🏠 Active Inventory: 10,272 homes (more choices for buyers!)
📅 Median Days on Market: 35 days
🔑 Closed Sales: 2,754

What does this mean?

June's numbers show a market that's becoming more balanced.

Home prices continue to appreciate, with the median sales price reaching $375,000, while inventory has climbed above 10,000 active listings, giving buyers significantly more options. Although new listings slowed compared to both last month and last year, homes that are priced correctly continue to attract buyers.

✅ Buyers finally have more inventory and negotiating power.
✅ Sellers can still achieve strong results—but strategic pricing and great presentation matter more than ever.

The Northeast Florida market isn't slowing down—it's becoming healthier and more balanced.

Thinking about buying, selling, or just curious what your home is worth? Let's connect and talk about what these numbers mean for you. taken in Keller Williams First Coast Realty by @kwagentmohawk
0
3 months ago
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Florida isn't just a great place to live—it's one of the best places in America to build a future. 🌴📈

From business growth and job opportunities to a world-class economy and no state income tax, it's easy to see why so many people and companies are making the move.

Thinking about making Florida your next home? Let's make it happen. 🏡🤙

Let's DO this! by @kwagentmohawk
0
4 months ago
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taken in Eagle Landing @ Oakleaf Plantation by @kwagentmohawk
0
4 months ago
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🔥 Open House this Saturday!  Noon-3pm

Golf course views. Theater room. 3-car garage. Zero excuses.

This Eagle Landing stunner isn't just a house—it's a headquarters for living life wide open.

📍 2397 Club Lake Drive, Orange Park 32065

Hit me up before someone else claims the view.

#AgentMohawk #EagleLanding #OakleafCommunity  #FloridaRealEstate #SlingingHomesAndPuntingGnomes 🤘🏡

https://www.flexmls.com/share/E83RN/2397-CLUB-LAKE-Drive,-Orange-Park,-FL-32065 by @kwagentmohawk
1
4 months ago
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🏡 Northeast Florida Real Estate Market Update | May 2026

If you've been wondering whether the market is finally shifting, the May numbers tell an interesting story.

Inventory continues to grow, with more than 10,000 homes now available across Northeast Florida. That's giving buyers more choices and a little more breathing room than we've seen in recent years.

At the same time, home values remain resilient. The median sales price increased over 4% compared to this time last year (2.9% Month-over-Month), showing that well-priced homes are still attracting attention.

Homes are also taking just over a month sell, with the median time on market now at 33 days. That's a sign we're moving toward a healthier, more balanced market—not a crash, not a sellers' market, but a normalization after years of extremely low inventory and rapid appreciation. Note that this is close to 11% lower Year-over-Year.

What does this mean?

✅ Buyers have more negotiating power and more options.
✅ Sellers can still achieve strong results with proper pricing and presentation.
✅ Local market knowledge matters more than ever.

Every neighborhood and price point tells a different story, so if you're curious about your home's value or thinking about making a move in 2026, let's connect.

Mohawk out.

Michael Cassidy, Realtor
📞  904-203-9386 taken in Keller Williams First Coast Realty by @kwagentmohawk
0
4 months ago
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Summer is upon us in the Sunshine State! Let's keep on our toes for the coming hurricane season! by @kwagentmohawk
0
5 months ago
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