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La Chamade

@la_chamade

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Style consultancy & transversal image evolution.Translating textures into contemporary aesthetics: weaving fashion, spaces and design.

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Look 04: The Black Trench.
An architecture of fabric that cuts through space. The purity of platinum blonde meets the rigorous darkness of total black, moving with a silent yet magnetic elegance. This trench coat doesn’t simply dress the body; it defines its rhythm.A linear movement dictated by the deep, hypnotic beat of “Don’t Stop the Music”. A sophisticated blend of deep house and soul undertones coming to life on the runway. Listen to the rhythm, follow her gaze. She already knows what to ask for: don’t stop the music.
#trench #totalblack #highfashion #runwaystyle #deephouse taken in Torino,Italy by @la_chamade

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6 days ago

Infinity: The Evolution of the Frame
While our previous study captured the tactile essence of the silhouette within a single fragment of light, this feature unlocks its temporal narrative. The unbranded rigor of 90s minimalism moves through spaces suspended between the past and the future—enveloped in the spectacular, rich texture of a wool and cashmere blend wrap coat—before sealing itself within the sharp interior of a sleek sedan.
This cinematic essay comes to life through “Infinity”, an original musical composition created entirely in our studio. Its dark, hypnotic, and deeply atmospheric notes trace a seamless line with the precise aesthetic curation of the styling, transforming pure design into an immersive aura.
#90style #minimalistaesthetic #fashionfilm #originalcomposition #quietluxury @la_chamade taken in Milan, Italy by @la_chamade

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11 days ago

90s Minimalist Rigor:
Chapter IIIOnce again, we return to that exact moment in time—an ongoing exploration of the late-1990s aesthetic that continues to define our studio’s visual journey. After exploring the crisp contrast of black tees with white trousers, this new layout shifts into a deeper, tonal conversation.
The secret to this monochromatic composition lies entirely in the dialogue between textures: the fluid drape of the tailored linetencel trousers with front pleats seamlessly converges with the contemporary, feminine silhouette of the cotton T-shirt, featuring a subtly pronounced shoulder and a clean neckline.The narrative, however, is hidden in the artisanal details. The bespoke earrings are small structural masterpieces: crafted from 925 sterling silver with a dark, burnished galvanic finish, they hold a warm heart of yellow citrine quartz nestled within a floral rosette, cascading into a sharp drop of black onyx, all suspended from a delicate strass-embellished clasp.Rounding out the visual composition is the graphic simplicity of a tumbled leather tote bag, sharp eyewear, and a rectangular vintage-inspired timepiece. A study in quiet, unspoken elegance.
#90sminimalism #editorialfashion #VisualMoodboard #artisanaljewelry #stilllifephotography taken in Turin, Italy by @la_chamade

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12 days ago

A color frame captured as a pure editorial study on 90s minimalism. While the official video explores a darker, cinematic noir mood, this shot reveals the true tactile essence of the look and the silhouette’s seamless response to natural light.The focus centers on an all-black silhouette driven by tailored rigor and premium textile quality: the turtleneck boasts a soft, slightly oversize fit while maintaining a rich, substantial structure, crafted from precious two-ply cashmere. A fluid balance of proportions, paired with ankle-length tailored trousers in structured twill fabric, and completed by a wrap-style coat in a wool and cashmere blend.The look is defined by clean, unbranded accessories that put pure design first: a sleek, structured flat clutch in Helmut Lang style, cat-eye sunglasses in Saint Laurent style, and a classic college loafer in polished cordovan leather and soft skin, completely free of industrial logos.
#90sMinimalism #quietluxury #tailoring #knitwear #fashioneditorial taken in Turin, Italy by @la_chamade

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18 days ago

La Chamade is born from an elegance that cannot be explained, that escapes definitions, turning nothing into everything.”

Behind the illusion of this minimalist silhouette lies a relentless, exhausting, and invisible craft. Today, my continuous research guides me, bridging raw craftsmanship with digital vanguard. I often select simple, everyday pieces, even unbranded ones, wherever I sense a spark. I deconstruct them, divide them, and rebuild them to extract their iconic essence.

Nothing is simple. Everything is connected. The soundtrack you hear is my own original composition and production: “Astral Cloud”. Because La Chamade is an immersive world: what you see is what I feel, and what you hear is the sonic atmosphere I have entirely created.

#CreativeDirection #deconstruction #minimalistfashion #soundandvision #conceptualart taken in Torino,Italy by @la_chamade

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21 days ago

For me, fashion is about subtraction. If you follow my page, you already know how much my personal style, daily outfits, and collections are deeply rooted in the clean lines and sartorial minimalism of the 1990s. This video encapsulates that exact vision: a pure silhouette, tailored trousers, and the timeless elegance of the CBK aesthetic. But the real magic happens in the contrast. While the visuals remain strictly minimal, the atmosphere comes alive with my track “More and More”. Written in a deep, moody F minor key, its rich Retro-Funk grooves and old-school rap verses create the perfect counterpoint to the simplicity of the look.Visual minimalism meets sonic depth. Less is more, but the groove is “More and More.
#minimalistfashion #90saesthetic #fashiondesigner #moreandmore #fashionreels taken in Milano, Italia by @la_chamade

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23 days ago

There is a distinct, magnetic energy that defines late-90s minimalism—the art of blurring lines. Stepping into oversized masculine suiting, sharp collars, and heavy blazers, only to amplify a raw, classic, and undeniable femininity. It’s an attitude that doesn’t seek approval; it demands attention.This striking visual duality is the perfect home for “Outsider”. A track built on contrasts, opening with a deep English spoken-word intro before crashing into sharp, melodic Italian rap verses over a heavy Retro Soul-Funk production.
#androgynousstyle #outsider #retrosoul #fashioneditorial taken in Milano by @la_chamade

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a month ago

A minimal corner of home, a glimpse of old Milan held within a frame, and the heavy blow of time crawling slow.There is a silent beauty in contrasts: the linearity of the present welcoming the nostalgia of a city that once mirrored itself in the waters of its open canals. This image lives suspended, just like the waiting.Listen to my track “I Can’t Wait.”
#icantwait #synthpop #vecchiamilano #MinimalMood #blackandwhitephotography taken in Milano, Italia by @la_chamade

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a month ago

Even though this shot of Edie Campbell dates back to 2014, its soul celebrates the androgynous minimalism and “boyish cut” of the early ‘90s. Proof that true style never dies—it just loops back.This dialogue between past and present is the exact same philosophy behind my track, “Break mind”.
#90style #androgynousstyle #androgynous #BreakMind #MaleRap taken in Milano by @la_chamade

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a month ago

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#lachamadevision #contemporaryaesthetics #rawmaterials #styleconsultancy #organicdesign taken in Torino,Italy by @la_chamade

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a month ago

Today is all about refreshing our memories and bringing back the raw essence of the early 90s (1989-1996). After the eccentric excesses of the 80s, fashion experienced a quiet revolution: padded shoulders vanished, and the “Normcore” and “Anti-Fashion” movement was born. It was an era of pure elegance, clean lines, and sophisticated simplicity that, in my opinion, represents the absolute peak of style.
This look is my tribute to that golden era: a crisp white crinkled top, beige carrot pants, and a vintage leather bag, balanced with a sporty base.
Turn the sound ON Headphones recommended This layout moves to the rhythm of my new track “Gold”. #normcore #antifashion #minimalstyle #90sminimalism #flatlayoftheday taken in Milano, Italia by @la_chamade

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2 months ago

Some garments tell a story through their silhouettes. These classic beige trousers evoke the oversized, tailored aesthetic that dominated the late ‘80s and early ‘90s. Comfortable and wide through the leg, yet sharp in their lines, they feature front pleats, a regular rise, and a tapered ankle.I chose this look to accompany the release of my new single, “Rain”—a track woven over a hypnotic sonic tapestry. It features warm Rhodes piano chords, crunchy clavinet stabs, and a soulful female vocal floating over a head-nodding groove. The psychedelic breakdowns shift between spaced-out delays and the dusty crackle of vinyl.Both fashion and music share the same mission: giving shape to memories.
#tailoredpants #fashionandmusic #retrofashion @la_chamade taken in Torino,Italy by @la_chamade

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2 months ago