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LAB81 Creative Studio

@lab81creativestudio

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A full-service creative and content studio, seamlessly blending creativity, strategy, and production. Since 2005. Senigallia/Milan.
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What we do? We make people want something. 🔥 From the first idea to the final frame, we build every part ourselves, in-house: Ideation & concepting / Creative strategy / Advertising campaigns / Key visuals / Print, digital & OOH / Art direction / Illustration / Photography / Film direction / Editing / Color grading / Retouching / Sound design / CGI & 3D animation / 2D animation / VFX & compositing / AI imagery & film / Brand identity / Graphic & packaging design / Album & editorial design / Experiential design / Interactive projects / Installations & art The tools change. The standard doesn’t. We love what we do. ⚡ LAB81® taken in Senigallia, Italy by @lab81creativestudio
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5 days ago
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“We craft worlds, not just images. Moments suspended between idea and execution. This is a fragment of our journey, a bold synthesis of vision, matter, and emotion.” Sound by @skiamaskiama #Creativity #Campaigns #Production #Film #CGI #Content #Branding #Interactive #ArtInstallation #LAB81 #CreativeStudio #VisualNarratives #DesignDriven #BoldIdeas #PoetryInMotion taken in Senigallia, Italy by @lab81creativestudio
4
a year ago
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Nobody needs another image. People need to want something. 🔥 In a world of infinite images, taste is the scarce resource. For 20 years, LAB81® has been giving desire a direction. We’re an independent creative studio founded in 2005 by @valentinobedini and @diegopacenti, building campaigns from the first idea to every format they live in: print, digital and outdoor advertising, photography, film, CGI and post-production, all made in-house. Fiat, Bulgari, Loro Piana, Tiffany & Co., Gucci, Brioni and Riva trust us with their image. The tools change. The standard doesn’t. Desire does not. We love what we do. ⚡ #LAB81 #creativestudio taken in Senigallia, Italy by @lab81creativestudio
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5 days ago
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White and Yellow. Completing the New Topolino Sport Collection with the final two colourways. Another chapter of a CGI production crafted to celebrate the playful identity of Fiat’s smallest icon. Client: @fiat Agency: @leoitalia_ & Prodigious Production House: @contestiphotographers Executive Producer: @patri_gregna Project Management: @contestiphotographers CGI production coordinator: @contestiphotographers VFX production coordinator: @contestiphotographers Post production coordinator: @contestiphotographers Director: @valentinobedini CGI: @_riccardopirani_ @lab81creativestudio Post-production & Color Correction: @lab81creativestudio Editing: @valentinobedini Sfx: @lab81creativestudio by @lab81creativestudio
1
2 months ago
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Four colours. One vision. A closer look at the creative process behind the New Topolino Sport Collection, bringing every version together through CGI and motion. Client: @fiat Agency: @leoitalia_ & Prodigious Production House: @contestiphotographers Executive Producer: @patri_gregna Project Management: @contestiphotographers CGI production coordinator: @contestiphotographers VFX production coordinator: @contestiphotographers Post production coordinator: @contestiphotographers Director: @valentinobedini CGI: @_riccardopirani_ @lab81creativestudio Post-production & Color Correction: @lab81creativestudio Editing: @valentinobedini Sfx: @lab81creativestudio by @lab81creativestudio
1
2 months ago
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Black and Blue. Introducing the first two colourways of the New Topolino Sport Collection. A CGI-driven production developed from concept to final delivery, blending design, motion and visual storytelling. Client: @fiat Agency: @leoitalia_ & Prodigious Production House: @contestiphotographers Executive Producer: @patri_gregna Project Management: @contestiphotographers CGI production coordinator: @contestiphotographers VFX production coordinator: @contestiphotographers Post production coordinator: @contestiphotographers Director: @valentinobedini CGI: @_riccardopirani_ @lab81creativestudio Post-production & Color Correction: @lab81creativestudio Editing: @valentinobedini Sfx: @lab81creativestudio by @lab81creativestudio
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2 months ago
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@cesarecremonini plays. Rome echoes. We sculpt. Visual concept and content creation for Cremonini at Circo Massimo, by LAB81. #LAB81 #CreativeDirection #CremoniniLive #CircoMassimo2026 #SoundInMarble by @lab81creativestudio
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9 months ago
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Every legend evolves. A speculative journey imagining the birth of the @mercedesbenz G-Class Electric in a primordial world, suspended between matter and imagination. An icon transforms, driven by a new energy, silent, powerful, primordial. 🎥 Speculative ADV 🧠 Concept & Development by @lab81creativestudio 🤖 Produced entirely with AI 🛠️ TOOLS USED 🛠️ Photo Gen: @midjourney Video Gen: @klingai_official Music & SFX: @skiamaskiama + Ai tools Voice: @elevenlabsio Edit & Color: DaVinci Resolve G-Class Electric. Beyond origin. #SpeculativeADV #AICreative #LAB81 #MercedesBenz #GClassElectric This project is a speculative, non-commercial concept created independently by LAB81. Mercedes-Benz is not affiliated with or involved in this work. taken in Milan, Italy by @lab81creativestudio
10
9 months ago
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New work x @ovspeople @valentinobedini @diegopacenti @andreasestitophoto @carloscreative
@diegoderry @carloscreative @domizianadonghia @pestanobarb @sofiadelbrutto_makeupartist @relja.djo taken in Milan, Italy by @lab81creativestudio
2
a year ago
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LAB81® X is an experimental visual project. We use our iconic form as a narrative device to reinterpret brands, people, and anything our mind creates. It’s not advertising. It’s not a collab. It’s an independent creative act. Speculative images, custom concepts, visual short circuits between branding and art. Each vision is LAB81® X something. With respect. Without permission. #lab81x #visualexperiment #speculativeadvertising #brandart taken in Senigallia, Italy by @lab81creativestudio
4
a year ago
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x @havaianaseurope ADV Video Campaign. Ginga is more than movement, it’s attitude. A rhythm born from Brazil, reimagined for Europe. Freedom, flow, and color in every step. This is the Ginga Mood. Production: @mrproductionagency Creative Direction & Direction: @valentinobedini Photography: @mocchettiandkraus (@beyondartists) Creativity: @lab81creativestudio Cinematography: @carloscreative Styling: @domizianadonghia Talents: @giadarw_ @felipeecarvalho #Havaianas #GingaMood #LAB81 #CreativeStudio #Campaign #Europe #FreedomToMove #SummerAttitude #BrazilianSpirit taken in Rio De Janeiro, Brazil by @lab81creativestudio
2
a year ago
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New campaign for @ovs_india @ovspeople. From concept to production to post, we crafted a 360° vision to celebrate the brand’s launch in a new market. A bold fusion of real and AI-generated imagery, where technology meets identity, and fashion moves beyond borders. Agency: @lab81creativestudio Creative Director: @valentinobedini Executive Producer: @diegopacenti Art Director: @diegoderry Film-maker: @carloscreative Photographer: @federicodeangelisphotography Photographer Ass: @andreasestitophoto 
Post-production: @lab81creativestudio Stylist: @domizianadonghia Stylist Ass: @pestanobarb Casting: @simobartcasting Talent: @sumayahazarika Andrea Quaranta Hairdresser & Make-up: @luciaorazi Hairdresser & Make-up Ass: @muagennarifrancesca #LAB81 #OVSIndia #CreativeDirection #Production #PostProduction #AIxReal #Campaigns #BrandLaunch #BoldIdeas #LovePeopleNotLabels #ContentCreation #FashionCampaign #theitalianbrand taken in New Delhi by @lab81creativestudio
4
a year ago
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