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From Paris with Love: 

A great South African takeover during Paris Fashion Week as we launched our Spring-Summer 25/25 Collection 

We were honoured to have our legend uMama @yvonne_chakachaka open the show, as well as our showcase music curated by @zawadiyamungu_

To see our patrons from across the world come celebrate with us was quite a humbling experience. Special shout out to @brutalfruitza as our drinks partner who got the drinks flowing all day, as well as creating a beautiful moment with some of our models from Africa and the Globe. 

#MAXHOSA
#MAXHOSAinParis 
#BrutalFruit 
#HappinessisthenewLuxury by @laduma
113
a year ago
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@MAXHOSA General at #BOF500 🐦‍🔥 taken in Paris, France by @laduma
866
a year ago
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All @MAXHOSA down to the socks at the 2026 @BOF #BOF500

📸: @gettyimages for @bof | #BOF5002026 | #PFW taken in Paris, France by @laduma
854
3 days ago
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IZIHLWELE ZIVUMILE SS27 FULL SHOW

Presented in Paris as part of the @parisfashionweek official fashion week calendar shows. 

Show Music: @sjava_atm, 
Closing Poem: @thebeikalafeng
Set Design: @xander_ferreira, 

Backstage support: @fashion_for_futures, Selected footwear: @adidasza
Beauty Partner: @byfreme
Hair & Make-up CD: @nallahsangare
Make-up 1st Assistant: @janinehorsley
Hair 1st Assistant: @sallysangare
Make-up sponsors: @plein_fardboutique x @danessamyricks_europe
Hair sponsor: @designessentialsuk
Additional support: @juanlinohair
Selected handmade eyewear: @ckabiru
Rings: @jamtaan & @marchenoirlomeparis
Flag spraypainting: @life_of_creis
Vogue Runway 📸: @filippofior
Song Production: @ruff_1020_atm
Feat: UDUMAKAHLE & Anzo & Vernotile
Production: @u.beyond, @tkidtheproducer
Product gifting: @scentofafrica
Additonal Production & team Coordation: @raphaelbtga
On-camera: 
@enzomrll @lino.bizet @colas.asl @emmaa.lnds @matth.lam @raphaelbtga @elie_lhn @mat2pac

Location:
Official Residence of the South African Ambassador to France.

Special Thank You:
A special thank you to the Ambassodor Ayanda Dlodlo, the Minister Plenipotentiary Nthabiseng Makuwa, as well as the @sainfrance team and the whole Embassy team for their tireless work in ensuring the venue, the setting fro casting, the setup and all the work behind the scenes, as well as creating a beautiful home away from home 🇿🇦 for our showcase. taken in Paris, France by @laduma
226
5 days ago
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On this special day, three years ago, my @qamata_ngxokolo 💕 took the chairman seat and has been serving since 🥰. Happy BornDay Mpondokazi lika Tata 🎂💕👸🏽 by @laduma
256
12 days ago
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As we approach another defining moment at Paris Fashion Week, we take a moment to look back at the journey that brought us here.

IZIPHO ZABADALA SS25/26, The Making.

A continuation of the story behind the collection, the making, the moments before the show, the pressure, the people and the determination to make things happen by any means necessary.

Behind every collection is a team. Behind every runway is countless hours of work, problem-solving, sacrifice and belief. We are immensely proud of the people who continue to pour themselves into this journey and ensure that, season after season, we create work that carries our story forward.

The full IZIPHO ZABADALA SS25/26, The Making documentary is now available on our YouTube channel.

The journey to Paris continues…

IZIPHO ZABADALA. taken in Paris, France by @laduma
322
18 days ago
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We need someone that is ultra passionate about knitwear & clothing production engineering. Please click the link below for more information: taken in MaXhosa Africa by @laduma
42
19 days ago
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Our Women’s SS27 Fashion Showcase at parisfashionweek is coming in 24 days…

We’re looking forward to showing our runway show debut in Paris. 

Date: 28 September 2026
Time: 17H00(SAST)
Venue: Paris, France

To be livestreamed across our social media platforms. by @laduma
57
a month ago
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Gqeberha, we will back again for our annual @lindelwa.foundation MindShift Talk, this time around we will be bringing along our industry colleague @vuittots and various other multiple industry professionals who have volunteered their time to inspire entrepreneurs, community leaders and professionals at the city of Gqeberha. 

Please click the link on @lindelwa.foundation bio. to apply and be a part of the conversation. by @laduma
60
2 months ago
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@maxhosa SS26/27, 28th September 17:00, Paris 🇫🇷 by @laduma
1k
2 months ago
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According to @hollywoodbetsdurbanjuly, “Saso’s Marquee Experience has officially been crowned Best Marquee at the 2026 Hollywoodbets Durban July, becoming the first marquee in the event’s history to win the title in consecutive years.”

Congratulations to each and everyone and brand partners who worked on bringing this vision to life. Here’s to raising the standard, together. 🥂

#SME2026 #BestMarquee #HollywoodBetsDurbanJuly taken in Durban July, Durban by @laduma
349
3 months ago
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Jozi to Durban journey for the big @sasosmarquee x @maxhosalifestyle #DurbanJuly in style with @mercedesbenzsa, may’gqobhoke 🏇 by @laduma
39
3 months ago
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