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LAI Video

@laivideo

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We make videos that work.

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55

5

4 years ago

Some of the most impressive work happening in Northern Virginia is also some of the hardest to explain. For IBM’s X-Force Cyber Range, we created a piece that captures the pressure, speed and teamwork of responding to a cyberattack in real time. If your team is working in cybersecurity, AI, defense or enterprise tech, this is the kind of story we love to help tell.

#NorthernVirginia #Cybersecurity #EnterpriseTech #VideoProduction #B2BMarketing taken in Fairfax, Virginia by @laivideo

5

0

a month ago

For Operation Homefront, we created a suite of documentary-style PSAs featuring military families who had directly benefited from the organization’s programs.

Every production choice had to support credibility. The interviews stayed personal. The direction stayed restrained. Photography, sound, and carefully built scenes gave each family’s experience room to land without pushing the emotion too hard.

The campaign was built to work across broadcast, radio, social, and digital, with multiple versions shaped for each placement.
It generated 28 million impressions and $1.8 million in donated media value.

We’ve now adapted one of the spots into a vertical format built for the feed.

#PSACampaign #NonprofitVideo #FundraisingCampaign #DocumentaryProduction #VideoProduction taken in Washington, DC by @laivideo

7

0

3 months ago

We reformatted this piece for 9:16 to show off one of our favorite explainer techniques.

For this @trustforpublicland explainer, we used cutout photography to keep the visual world connected to real people, real places, and real Community Schoolyard projects.

The schoolyard itself is fictional, but the ideas inside it are not. Gardens, shade, play areas, gathering spaces, and stormwater features all draw from techniques TPL has used across different communities.

Animation let us combine those ideas, move through space and time, and show a full transformation that would be difficult to capture in one place.
It feels imaginative without drifting away from reality.

#ExplainerAnimation #MotionDesign #AnimatedVideo #ExplainerVideo #CommunitySchoolyards taken in Washington, DC by @laivideo

12

0

3 months ago

Commercial real estate is bigger than buildings.

It’s the people behind the projects.
The process behind the work.
The growth happening around the site.
The organizations shaping where the industry goes next.

Our job is to turn all of that into a video that helps people understand the market, the project, and the opportunity, whether they’re across town or overseas.

#CommercialRealEstate #CRE #RealEstateVideo #VideoProduction #ConstructionMarketing PropertyMarketing taken in Washington, DC by @laivideo

11

0

4 months ago

A decade ago, @nrf Retail Across America wrapped after 45,000 miles on the road.

16 states.
68 cities.
250 retailers.
A lot of storefronts, stockrooms, shop floors, and people who made retail feel personal, local, and alive.

Looking back now, what stands out is how little the human part has aged.

People connect to retail in ways that are bigger than the thing they came in to buy. It’s a first job. A family business. A favorite shop. A familiar face behind the counter. A place that becomes part of the neighborhood.

That’s why the campaign still holds up. The stories were real, and they were captured with the texture, movement, and detail that let each place feel like itself.

A decade later, that still matters.
Retail is everything.

#Retail #RetailIndustry #VideoMarketing #BrandCampaign #DocumentaryStyle taken in LAI Video by @laivideo

23

6

4 months ago

17

0

5 months ago

A good recruitment video should answer the question candidates are already asking:

Could I see myself here?

For Amazon’s Best Fit Job Match campaign, we heard from real engineers about interviews, belonging, growth, and what it feels like to build with a team that wants you to get better.

Not a hiring slogan.

A clearer look at the room you’re walking into.

#RecruitmentMarketing #EmployerBranding #TechCareers #WomenInTech #VideoMarketing taken in Arlington, Virginia by @laivideo

6

0

5 months ago

We didn’t just film the convention. We built the TV station for it.

For NMA TV, our team created a full on-site broadcast setup inside a massive live event, capturing interviews, show moments, updates, and the kind of content that helps an event live far beyond the room.

The station streamed online and fed screens across other locations throughout the convention, turning one production hub into a live content engine for attendees everywhere.

A good event has moments worth remembering.
A great event has a system built to capture, share, and extend them.

#EventProduction #LiveStreaming #BroadcastProduction #ConventionProduction #VideoProduction taken in Las Vegas, Nevada by @laivideo

15

0

5 months ago

Who’s got your back when college gets real?
For first-generation college students, support can’t stop at the acceptance letter.

For this DCPS Persists microdoc, we filmed students before and after they started college, then watched them navigate that transition in real time with the coaches helping them through it.

The pressure.
 The questions. 
The first hard stretch. 
The people making sure they weren’t doing it alone.

For universities, school systems, and education nonprofits, that’s what documentary work can capture better than a standard promo: the relationship behind the result.

Swipe through for a few moments from the project.
DM us if you’d like to see the full microdoc.

#VideoProduction #DocumentaryProduction #UniversityMarketing #HigherEdMarketing #EducationMarketing taken in LAI Video by @laivideo

19

1

5 months ago

Some video work comes with higher stakes.

From pediatric cath labs to PSA explainers, LAI Video is trusted to create communication materials for sensitive spaces and sensitive subjects.

When accuracy, privacy, and public understanding are all on the line, the video can’t just look polished.

It has to work.

#HealthcareMarketing #HealthcareVideo #PatientEducation #MedicalCommunications #VideoProduction taken in Washington, DC by @laivideo

14

0

5 months ago

Some office details deserve their own reel.
This one plays on the vertical display in our office, and it has become one of our favorite little features in the space.
Since we’re getting ready to produce a new one, we wanted to give this version a proper moment before it changes.

Small screen. Big personality.

#OfficeDesign #StudioLife #BehindTheScenes #CreativeStudio #DigitalDisplay taken in Washington, DC by @laivideo

10

0

6 months ago