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Veronica Rodriguez

@laresnyc

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Culture Shifter | Movement Leader | Brand Builder | Communications Choreographer | Proud 🇵🇷
Chief Brand & Experiences Officer @hs.communications

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As #CancerSeason comes to an end… I’m still basking in the Glory of Unforgettable Moments… Surrounded by Joy, Love, Laughter and with my community who made my Parisian Birthday Experience everything I imagined… and More!

From shopping on the Avenue des Champs Elyseé, bottomless bubbles in the vineyard’s of Reims + Épernay to epic Sunrises, Sunsets + Double Rainbows in the South of France… every moment was Spectacular ✨

A special shout out to my Friends & Family who were able to travel across the Atlantic (+ those who joined us virtually) to celebrate my 50th rotation around the sun.

And to my generous and AMAZING husband who ensured no stone was left unturned - making this golden moment absolutely Magical.

France was a time and a vibe.

Cheers 🥂 to cherished memories made and those to come!

#HappyBirthday #FelizCumple #Cheersto50 #ThisIsMeNow #VeronicasParisianTour taken in Veuve Cliquot Reims by @laresnyc

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2 years ago

My Love, My Compass, My Poppa Bear.

On this day that the world was blessed with your presence,

I celebrate not just the man you are — but the love we’ve built.

Brick by brick, breath by breath, dream by dream.

You are the rhythm in our house — the heartbeat that steadies us, the laughter that lights up our family’s eyes, the warmth I reach for when the world feels too heavy.

This is OUR love — proud, enduring, ancestral. A force that’s not just seen, but felt.
Woven into our history and shaping our legacy.

With you, love isn’t just romantic — it’s Revolutionary.

It’s the way you show up, daily, with tenderness and strength.

The way you father (now grandfather) — not just with guidance, but with genuine care and grace.

How you Love me in my fullness, not in spite of… but because of who I AM.

You make me feel seen, safe, chosen — again and again.

Unified in heart, bold in spirit, and curious about the world.

Our passport stamps mark more than places — they mark memories — it’s a shared wonder, and the sacred joy of raising our Children… now grandbaby. (a.k.a. Pop Pop).

Who knew the globe was ours to touch, taste, and transform.

You are my partner in all things — from navigating the unfamiliar streets of life, marriage, family, and distant lands…

To dancing — as you spin in Club “G” and building a legacy rooted in purpose and possibility… On your birthday, I offer you this truth:

You are LOVED beyond measure,
ADMIRED beyond words,
And NEEDED beyond time.

Happy Birthday, my KING.

Here’s to More Love, More life, and Trillion MORE Sunsets… shared — side by side, heart to heart, ALWAYS.

Yours forever and always,
Your SugaFoot.
#HappyBirthday #MyKing #PoppaBear by @laresnyc

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a year ago

Never in a million years would I have thought this Brooklyn raised, Puerto Rican girl… who came from the humblest beginnings… would have had the opportunity to celebrate the start of my Golden Era overlooking the shimmering Mediterranean Sea, experience the cultural treasures of Nice, sink my toes into the sandy beaches of Cannes, capture the sun drenched landscapes of Monaco… and shop in one of the most majestic nations in the world - Monte Carlo!

I am beyond grateful to my family and friends for joining me in this epic journey.

#FrenchKissed #Cheersto50
#VeronicasParisianTour #FrenchRiviera #Nice #Cannes #Monaco #MonteCarlo taken in South of France by @laresnyc

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2 years ago

** File Under: Fierce. Fabulous & Fifty! **

As the world waits (in anticipation) for the Paris 2024 Olympics Opening Ceremony today… I’m reminiscing on my #Cheersto50 #ParisianTour where just a few weeks ago… my crew and I got to experienced first hand, the meticulous prep and the city’s transformation for this momentous moment.

My #ParisSyndrome was filled with #Joy #Love #Sparkle

#Paris2024
#CelebratingTheEntireYear
#LetTheAdventuresContinue
#BirthdayMemories
#2024Olympics by @laresnyc

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2 years ago

My Dearest Yoél,

This is the day I envisioned since the moment you were born. I cried the day I first dropped you off at nursery school. Ohhhh how it broke my heart to leave you in the care of another. As I peeked through your classroom window, I prayed for your protection.

Your first day of preschool, I took a photo. I smiled and told you I loved you… but when I left, you weren’t the only one that cried. With every milestone that came throughout elementary school, middle school, high school and college… you continued to persevere and make me proud!

My brave and resilient son, your graduation is a testament to your strength, focus, and determination. You have overcome numerous challenges and emerged victorious. As you embark on new adventures, remember that you are capable of conquering anything that comes your way.

As you enter into this next chapter in your life, remember that dreams don’t work unless you do. As you walked across that stage… know that you’ve unlocked opportunities and endless possibilities. Graduate proudly my Yoelie, and let your dreams guide you towards a future filled with Success, Joy, and Happiness.

Congratulations!

#Classof2024 #ProudMom #CollegeGraduate #WVU #IntegratedStudies#MotheroftheGraduate by @laresnyc

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2 years ago

While the world marveled at the splendor of the #MetGala, our clients @Samsonite were inspired to create these #JetGala looks!

So proud of my @hs.communications Team. Another one for the record books!

#SleepingBeauties #Allnighter #ReawakeningFashion #Obsessed #metgala2024 taken in The Metropolitan Museum of Art, New York by @laresnyc

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2 years ago

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2 years ago

COMMUNITY

Join me in Wishing My…

First Born.

First Love.

Lifelong Road Dog…

A Beautiful Human Being +Soul…

My Daughter… the Happiest Birthday Wishes Today!

May this new trip around the Sun be as EPIC, Memorable and Beautiful every step of the way as she is… From the inside/out!

I LOVE YOU today and everyday…

#HappyBirthday #BirthdayQueen #MyHija #MommasFirstBorn #FelizCumple #YoMomma by @laresnyc

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3 years ago

”Giving everyday the Chance to be the Most Beautiful Moment in our Lives!”

Aloha Hawaii… and Mahalo for helping to Welcome Will’s 50th with Your Unwavering Beauty, Rays of Sunshine & Abundance of Joy.

You owe us Nothing… and we owe you the WORLD!

#Cheersto50 #WillTurns50 #WillsHawaiianAdventure
#TheGreenesDiscoverHawaii #AnotherOneForTheBucketlist by @laresnyc

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3 years ago

Still a rare jewel after 25 Years…

I got to experience the One and Only Legend… Ms. Lauryn Hill last night in her home - Newark, NJ. She kicked off her “Silver Anniversary” Celebration of the “Miseducation of Lauryn Hill” album with a Bonus Fugees Reunion!

It was Personal. Sultry. Inspirational and Soulful!

#LoveSongs #ProtestMusic #Nostalgic #NeverDuplicated #Unplugged by @laresnyc

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3 years ago

Daily… But particularly a day like TODAY, I am especially PROUD of my team + work family @hs.communications for their continued Curiosity, Creativity, and for bridging Connections between our clients and the world!

Our innovative thinking, disruptive nature, and polycultural DNA has enabled us to deliver on award-winning work for our clients, client partners, and legendary brands.

Thank you @prdaily_ for recognizing our team’s strategic thinking, creativity, and impactful influential work!

I am thrilled to be honored as a finalist for the Ragan’s PR Daily Awards, along with our #Clients @teletubbieshq , @christiancowan, and David Oksman of @samsoniteusa

Thank you to the @prdaily_ team for your continued support! by @laresnyc

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3 years ago

✨A MUST SEE ✨

"The Black Ass Comedy Show” debuts at
The Loft At City Winery, 25 11th Ave in NYC this Thursday, July 20th.

Born out of Gas Digital Network's No Need for Apologies podcast, The Black Ass Comedy Show is dubbed as the hottest show to come out of Brooklyn. Featuring an all-Black cast of stand-up comedians, they are offering an uncompromising examination of topical contemporary issues, Black Excellence, and the Black Experience in America today.

Produced by my daughter @teonasasha founder of My Momma's Rice Productions, the show is hosted by the founders of the No Need For Apologies Podcast - YouTube personality, author, and stand-up comedian @imdavetemple also seen on TruTV and the Comedy Cellar; and 15-year film and TV comedic actor @thegreatboy known for his roles starring alongside Donnie Wahlberg in "Blue Bloods," Tracy Morgan in the comedy series "The Last OG," Pete Davidson in "The King of Staten Island," and his WGA Award winning writing debut on "Inside Amy Schumer."

Tix are $25 a pop. Cop a pair at CityWinery.com. by @laresnyc

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3 years ago